Lift Every Voice and Read: A Personal Library for Every Child



Lift Every Voice and Read: A Personal Library for Every Child

A Marketing Campaign for the Coretta Scott King Book Awards

Project A

Lana Adlawan

Marissa Alcorta

Sarah Evans

Yolanda Hood, Ph.D.

Hayley McEwing

Vonzell Yeager

Emerging Leaders Program

June 2009

TABLE OF CONTENTS

Project Description……………….........................................................................………..3

Project Participants.……………........................................................................……….....6

Proposal Overview ........................................................................……………………….9

Adult Focused Content

• Public Service Announcements.…........................................................................11

• Home Library Webpage .…….........................................................................…..13

Adult and Youth Focused Content

• Bibliographies for Children and Teens........................................................……..16

• Thematic Bookmarks ..………………….....................................................…....17

Youth Focused Content

• Lift Every Voice and Read: The Coretta Scott King Book Club ...........................20

General Recommendations...................................................……………………………23

Lift Every Voice and Read: A Personal Library for Every Child

A Campaign for the Coretta Scott King Book Awards

Project Description:

The Coretta Scott King Book Awards Committee proposes a marketing campaign, directed at African American youth, parents and families, to consider award-winning Coretta Scott King Book Award titles as purchases to populate children’s home libraries. The award identifies superior titles that reflect positive images of African American history, lifestyles and issues of concern to African American culture, for sharing with young people.

This proposal focuses on the impact of youth, especially African American youth, owning personal libraries of books that support them. Living with books that reflect their own faces, their own histories, and lifestyles proposed opportunities for positive self-worth in the lives of these young people. These titles can:

1) Strengthen a sense of selves for children and youth, their vocabularies, their awareness of their own histories and the roles African Americans have played in other histories

2) Help them to recognize familiar issues as expressed in the stories of African American lifestyles, often covered by Coretta Scott King Book Award titles.

The Coretta Scott King Book Award was established to highlight the creative talents of African American authors and illustrators of books for children and youth. The 2009 awards breakfast, held at each annual conference of ALA, will launch the 40th anniversary celebration, which will continue in libraries, schools, bookstores and family homes across the country.

Expectations for Emerging Leader Participants:

a. Be familiar with the history of the Coretta Scott King Book Awards, as well as reading several of the winning titles csk

b. Investigate the impact of these titles with children and youth, especially but not only African Americans. We will provide opportunities for the project team to talk with librarians, winning authors, teachers, who are familiar with the titles, the genre, and the impact.

c. Examine strategies of publishers and booksellers marketing of youth titles for purchase, as well as issues impacting purchasing from a myriad of economic perspectives.

d. Meet virtually (regularly) with the other Emerging Leaders on your team, with support from the project liaisons, to implement the project. To accommodate planning and discussion, a wiki will be enabled, as well as a discussion list and periodic conference calls as needed.

e. Collaborate in the design and creation of handouts, such as bibliographies, slogans, advertisements, and store, conference, website displays/images, and other tools for 2-year marketing campaign that

1) Addresses the goals of the project, including the use of the 40th anniversary logo and theme, and that 2) Advocates the value of youth ownership of Coretta Scott King Book Award titles. These resources should be able to be replicated easily.

f. Explore the potential costs for the duplication of each product for the public as well as for downloadable formats. Consider/recommend “print on demand” as well as sales options. Staff liaisons will assist in this effort.

g. Deliver examples of the completed marketing campaign products by June 1, 2009 considering a $10,000 campaign budget for possible implementation in 2010.

h. Maintain communication with the project team and with the liaisons, at pre-determined intervals, toward resources and expertise to support the team’s efforts.

i. Celebrate the completion of the project at the 40th Coretta Scott King Book Awards Breakfast on Tuesday July 14, 2009, 7:00-9:00am, as guests of the committee.

2009 Emerging Leaders Program Participants

The Kings’ Advocates

During our initial meeting at the American Library Association’s Mid-Winter Conference, our Emerging Leader mentors encouraged us to create a team name that would create group unity and focus. We wanted to work with the King name because it alludes to the idea of royalty and is easily recognizable. We also wanted a team name that captured our excitement, support, and dedication to the Coretta Scott King Book Awards. When team member Von Yeager suggested “The Kings’ Advocates,” we were all in agreement. You can follow our development and work as a team through the American Library Association’s Emerging Leader wiki:



Lana Adlawan

Children’s Librarian at Brooklyn Public Library in Brooklyn, NY and sponsored by the Asian Pacific American Librarians Association (APALA) for the Emerging Leaders Program. Through her work at the Central Library in Brooklyn, Lana has come to meet many of the Coretta Scott King Book Award winners and has helped to facilitate their connections to local children and schools in the community. Lana is also on YALSA’s Alex Award Committee for the 2009-2011 terms.

Marissa Alcorta

Currently a librarian in Children’s Services for the Pima County Public Library system in Tucson, AZ. She is a 2006 graduate of the University of Arizona School of Information Resources and Library Science (SIRLS) where she was member of Knowledge River, a program that focuses on the education of Hispanic and Native American library and information professionals. She is a new member of REFORMA’s Mentoring and Recruitment Committee and was recently appointed to the ALA Scholarships and Study Grants Committee.

Sarah Evans

School Librarian at Meany Middle School, a public 6th through 8th grade school in Seattle, Washington, and Guest Lecturer in the Masters of Library and Information Science program at the University of Washington. Sarah first became interested in the Coretta Scott King Award books as a parent looking for meaningful books to share with her children that teach values such as social justice. As a librarian, she has had the honor to work in a culturally diverse school where students of all races have identified with the Coretta Scott King Award books and been positively influenced by the work of their authors and illustrators.

Yolanda Hood, Ph.D.

Youth Librarian at the University of Northern Iowa in Cedar Falls, IA, where she oversees a contemporary collection of children’s and young adult literature as well as a small historical collection of youth literature. She also facilitates community youth programming and outreach for the collection. She is an active member of YALSA, serving on the Young Adult Advocacy Task Force and on the BWI Grant Jury.

Hayley McEwing

Children’s Librarian at the Public Library of Youngstown and Mahoning County in Youngstown, OH and sponsored by the Ohio Library Council. Hayley’s interest in the unique and varied awards for children’s literature (to include multicultural children’s literature) began during her undergraduate experience in an Intro to Children’s Literature class. Her interest grew during her graduate experience at Kent State University while working in the Reinberger Children’s Library Center and attending the Annual Virginia Hamilton Conference on Multicultural Literary Experiences for Youth. Hayley has been blogging about her experience in this Emerging Leader project task group at:

learningemergingleadership.

She is thrilled to have worked on this project!

Vonzell Yeager

Reference & Instruction Librarian at the University of Iowa and sponsored by the Black Caucus of the American Library Association. Vonzell’s undergraduate coursework in marketing and his interest in the promotion of library services and materials encouraged his involvement with the Coretta Scott King Awards 40th anniversary campaign.

Proposal Overview

This proposal provides a two-prong approach to marketing the Coretta Scott King Book Awards: sharing information with adults and sharing information with youth. The two-prong approach is necessary because studies show that youth who are persistent in their purchasing requests get what they want. As a matter of fact, 36% of adults admit that their children have a significant influence on what they purchase, while 25% of those same adults say that it is hard to resist their children’s requests for non-essential items.[1] With this in mind, we suggest that the Committee place a significant effort in promoting the Coretta Scott King Award books to youth, while providing background and adult-appropriate materials for parents/caregivers to consult. This is key to reaching our project description’s goal of emphasizing home libraries and ownership of these special books.

Overall, librarians, teachers, and parents already understand the importance of literacy to the intellectual and social development of youth. Therefore, the biggest challenge is how to market the Coretta Scott King Award books to today’s youth. At the moment, today’s youth are engaged with the fast paced world of technology, multitasking, and immersive entertainment. They want video, games, and social-networking tools and they want them all in one available, easily accessible site. Between March and April of 2007, 975,000 youth visited or used MySpace; 2, 376,000 downloaded music online; and 1, 367,000 blogged. [2] Contrary to popular belief, adults are not as likely to watch videos online. Young people are! According to the Nielsen Online Video Census, youth between the ages of two and eleven averaged “51 streams and 118 minutes of online video during the month of April” and teens between the ages of twelve and seventeen averaged “74 streams and 123 minutes of online video monthly versus 44 streams and 99 minutes averaged by users 18-plus.”[3] We believe that if the Committee were to continue to capitalize on the technological interests of today’s youth (as they have begun by starting to use Twitter), the award books would become far more popular among young people and the Coretta Scott King Book Award would become a household name.

In preparation of this proposal, we took the above numbers and concepts into consideration and reviewed available literature and other forms of information concerning the Coretta Scott King Book Awards. We also looked at the current committee-created resources such as the website, the Coretta Scott King Award Books edited by Henrietta Smith, and the discussion guides. While these resources are wonderful in their content and presentation, they primarily target an adult audience and are not easily accessible on the current website. It is our understanding that the website is currently under evaluation, and we hope our suggestions listed in this document will be taken into account during that process.

In this proposal, we have created content that can be accessed electronically and could easily be integrated into the website. We have also included general recommendations for areas of further technological innovation that the Committee, supported by the resources of the American Library Association, are more suited to investigate. Overall, we believe our marketing tools and recommendations will increase youth and adult exposure, as well as participation with the Coretta Scott King Book Awards.

Public Service Announcements

Public service announcements are an effective marketing tool when trying to reach a broad audience, especially parents and teachers. They are a time-tested mode of marketing that allow the Coretta Scott King Book Awards to focus on the promotion of themed monthly events in cities of interest while providing a standardized format of communication. These announcements could air on National Public Radio stations across the country for each monthly campaign. The Committee will have to determine whether a national campaign or a specific market (Chicago, New York City, Atlanta, etc.) is preferred. These national public service announcements will run from 2009-2011, specifically highlighting certain events to promote the use and purchase of Coretta Scott King Award Books. Some suggested events for the PSA’s are:

▪ February: Black History Month

▪ April: National Library Week

▪ May: Children’s Book Week

▪ June: Summer Reading Programs

▪ September: Back to School

▪ December: Holiday Celebrations

[Examples]

February: Black History Month (Time: 30 seconds)

Please join the American Library Association in the celebration of Black History Month and the Coretta Scott King Book Awards. Through the “Lift Every Voice and Read” campaign, the Coretta Scott King Book Awards seek to foster awareness of children’s literature told and illustrated from the African American perspective.

The next time you visit your local public library, book retailer, or child’s classroom, look for the Coretta Scott King Book Award seals and remember through the “Lift Every Voice and Read” campaign, all children are given the ability to safely explore the world and find themselves.

This message was sponsored by the American Library Association. 

April: National Library Week* (Time: 30 seconds)

Please join the American Library Association celebration of National Library Week.  The library is where you can connect with the world. Join us for the kick- off reading event where the Rev. Jesse Jackson Jr. and ALA Executive Director Keith Michael Fiels will be reading selected works, including some of the Coretta Scott King Book Award winners. This year marks the 40th anniversary of this prestigious award which emphasizes children’s literature told and illustrated from the African American perspective.

At your local library this week you can also enjoy access to books, computers, movies, music, and get help with homework or job searches.  Connect with your world this week.

This message was sponsored by the American Library Association. 

*This PSA reflects this year’s theme and suggests using an official representative (through collaboration with another organization) for further promotion. As the campaign theme changes each year, so would the PSA.

June:  Summer Reading Programs (Time: 30 seconds)

The American Library Association would like to suggest the Coretta Scott King Award books for your children’s summer reading list. Through the “Lift Every Voice and Read” campaign, the Coretta Scott King Book Awards seek to foster awareness of children’s literature told and illustrated from the African American perspective.

Individual titles can be found at your local library or at csk/. From the website, you can join the Coretta Scott King Book Club as well as access other materials to involve your children with these distinguished titles.

This message was sponsored by the American Library Association.

September: Back to School (Time: 30 seconds)

As your children return to school this month, the American Library Association would like to remind you to request the Coretta Scott King Award books in your schools and at your local library. Through the “Lift Every Voice and Read” campaign, the Coretta Scott King Book Awards seek to foster awareness of children’s literature told and illustrated from the African American perspective.

Remember through the “Lift Every Voice and Read” campaign, all children are given the ability to explore the world and find themselves.

This message was sponsored by the American Library Association.

Home Library Webpage

We propose the creation of a "Home Library" webpage to market the idea of purchasing Coretta Scott King Award books for home libraries. The webpage should have its own, unique URL that can be included on marketing materials, such as the greeting card and postcard examples detailed below.  In our materials, we have used the URL: csk/homelibraries.

The webpage should suggest the reasons why purchasing a Coretta Scott King Award book for a home library is important or fun, assist site visitors with the purchase, and offer supportive material related to early-literacy acquisition, etc.

An example of homepage text:

"Given as gifts, the Coretta Scott King Book Award Winners and Honorees not only help mark special occasions in the lives of youth, such as birthdays, graduations, and a variety of special accomplishments (e.g. in sports, academics, music), but they also help to strengthen the youth's sense of self, vocabulary, and awareness of the roles African Americans have and continue to play throughout history. The purchase of these books exposes all children to literature told and illustrated from an African American perspective.”

Accompanying this text would be links (with brief summaries) that assist the site visitor with his/her purchase.

Examples of accompanying links:  

▪ “For Children and Teens: How to Build Your Own Library” = A list of suggestions for children and teens on how to start their own collection. See a sample list outline in the “Lift Every Voice and Read: The Coretta Scott King Book Club” section of this proposal.

▪ “Pick the Right Coretta Scott King Book”= Find the book that matches the recipient’s age level and subject interest. This could link to the Bibliographies for Children and Teens and the Thematic Bookmarks detailed later in this proposal.

▪ "Where to Purchase One of These Books" = List links of where one can purchase the award-winning titles. For example:  and index.html

▪ "Get the Book Signed by the Author or Illustrator" = Link to the teachers/librarians webpage (see General Recommendations section) that lists conferences/events where winners/honors authors and illustrators may be presenting and/or signing books.

▪ "Add a Greeting Card to Your Gift" = A link to purchase a paper greeting card, a link to download a greeting card (free), and a link to send an electronic greeting card (free). 

Supporting Greeting Card

We have created an example of the greeting card that could be produced in hard copy, as a download, and as an e-card that would support the giving of Coretta Scott King Award books for home libraries. In our example, the Kadir Nelson image of a group of diverse children accompanied by the slogan “Lift Every Voice and Read” () was used as a cover image. We feel the Kadir Nelson image represents the committee’s desire to reach out to all children in this purchasing campaign.

Text for the greeting card could be a standard message such as "I Appreciate You" or "You Are Talented" to reflect the positive and inspirational messages found in many of the award-winning titles. We also suggest incorporating text or poignant quotations from the Coretta Scott King works themselves to highlight these same messages.

The general website (csk) or Home Libraries emphasized website address (csk/homelibraries ) could be listed on the back of the card to drive further traffic toward the site.

[Example]

[pic]

Supporting Postcard (Version 1)

To further support the Home Library webpage, we have also created a postcard that can be sent out nationally to family homes, as well as public and private institutions.  In our example, we have again used the Kadir Nelson image  () as the cover image. This postcard would not only increase general awareness of the award but also direct the receiver to the proposed Home Library webpage, which would allow him/her to purchase a title for their own or someone else's home library. This postcard is also recommended as a general mailer, sent out periodically for whatever the committee deems necessary

[Example]

[pic]

Bibliographies for Children and Teens

One of the goals of this project was to create Coretta Scott King Award marketing materials that could be easily duplicated and were accessible (through downloading etc.) for any audience. On the current website, adults can only scroll through information about the award winners by year.

To help users of all ages find what they need simply and quickly, we propose a downloadable/printable children’s bibliography that is divided by grade level: Pre-K/K, 1st & 2nd grade, 3rd & 4th grade, and finally, 5th & 6th grade. Our project team also proposes a downloadable/printable teen bibliography by subject matter: contemporary fiction, non-fiction & biography, and fiction that could be paired with non-fiction in classrooms. The teen bibliography also serves a useful purpose in reminding the public that the Coretta Scott King Book Awards are not only an award given to children’s books, but to young adult books as well.

All items selected for the bibliographies below are currently in print, and many of our annotations are culled from current publishers’ descriptions. We suggest that the Committee request permission for these annotations from publishers or use annotations as written in Henrietta Smith’s Coretta Scott King Book Awards editions. Arranged by age, these bibliographies are accessible to both adults and youth and were created with both audiences in mind.

[Examples]

[pic] [pic]

Thematic Bookmarks

Not only do we recommend downloadable bibliographies divided by age, but we also suggest the creation of thematic bookmarks, which are accessible to either audience. Bookmarks condense information, are lightweight, and easy to transport. Thus, they are an effective way to advertise and market information.

We have proposed one thematic bookmark per month to enforce the idea that the Coretta Scott King Award books contain universal ideas that are relevant throughout the entire year (not just during Black History Month) for children of all backgrounds. As recognized by Andrea Pinkney, in her article titled “The Coretta Scott King Award: 40 and Fabulous!,” Coretta Scott King award–winning books are seen as “best suited to Black History Month … [which can be interpreted as] … a sad reminder that we have not yet conquered the misconception that Coretta Scott King Award winners and Honor Books are only worth reading once a year.”[4]

The thematic bookmark recommendations and annotations, also divided by age, insure that the Coretta Scott King Book Awards are in the forefront year round when recipients are considering books for home or institutional collections. Here are thematic suggestions based on curriculum standards and national points of focus during the year:

January: New Beginnings

This month can feature past John Steptoe Award recipients or stories with characters facing new beginnings.

February:  Coretta Scott King Authors and Illustrators

Share your favorite Coretta Scott King author or illustrator with a loved one!

[February bookmark example]

[pic]

March:  He-roes / She-roes

Celebrate heroic women and men during Women’s History month.

April: Artistic Expression

Following National Poetry Month, feature the “arts” of the Coretta Scott King Book Awards as they present poetry, music, and their creators.

May:  Family

Promote stories of family and accomplishment that tie into the season of graduation.

[Example]

[pic]

June: Sports and Action Stories

Start the summer off right with sports and action stories for both genders.

July: New Coretta Scott King Award-Winning Books*

A bookmark to celebrate and announce the new recipients!

*This bookmark is purposely slated for July in order to account for the publishing and distribution delay of the January winners. This also gives the committee time to compile or create other relevant content around the new award recipients and titles.

 

August: Friendship

Reminisce on the adventures of summer, the friends and special events experienced.

September: School Stories

Highlight stories in which education or school settings are prominent themes.

October: Telling Stories

As individuals and as a society, we have a story to tell. Collections of folktales and myths are examples of stories kept alive orally by a society of people while modern, individual stories are popularly written down in the form of a journal or diary.

November: History

As Americans, November is the month where we have a shared history of Thanksgiving and a season of reflection. Use this time to reflect on other shared histories found in the Coretta Scott King non-fiction and biographical books.

December: Celebrations

Celebrate the spirit and sentiment of the holiday season.

Lift Every Voice and Read: The Coretta Scott King Book Club

(“The Lift Club” or “The Coretta Scott King Book Club”)

Book discussion groups and clubs are the norm in schools, churches, after-school programs, bookstores, etc. The Committee could reach a significant number of youth by creating a book club program that can be joined virtually or recreated locally. We envision this book club as being closely linked to, and taking advantage of, many of the suggested content detailed earlier in this document.

First, we propose the addition of a Club webpage/homepage available from the Coretta Scott King Award website. We suggest that it have its own, unique URL that could be easily accessible and included on marketing materials.

The Club could be re-created in neighborhoods, youth agencies, detention centers, churches, schools, bookstores, etc, by the Committee providing mailed or electronic packages of materials supporting the club. Also, our Post Card Version 1 could be modified to provide the Club homepage link where all of the book club materials would be available.

Participants could register online or through the mail to participate. Registration would provide the Committee contact information to the participating Clubs across the country, thereby providing readily available sources that authors, illustrators, and publishers can work with in the promotion of their books. Also, the Club serves as a national feedback source for the Committee.

Individuals and organizations would also be able to join the online Club community. We believe this format has potential to garner a large number of members.

 

 

Supporting Club materials (linked to from the Club homepage):

 

▪ Downloadable Calendar: A year of fun! Club selections should be divided for children and teens. Our monthly thematic suggestions outlined in our Thematic Bookmark section or the national events highlighted in our Public Service Announcements section are a source to refer to for themes to highlight in this calendar.

▪ Downloadable Stickers: Make the already Committee-created “I Read a Coretta Scott King Award Winning Book” stickers available for download to support the literacy initiatives decided upon by the individual book club or online club. Other personalized stickers could be created in coordination with the calendar. These personalized stickers would work to not only promote individual authors’ works but would also encourage peers to promote and share their love of the Coretta Scott King books.

o Example: “I Just Read We Are the Ship—Ask Me About It!”

▪ Downloadable Content from Publishers: If a book club is reading one of a series, publishers can offer incentives to book club members by providing “teasers,” or a preview of the next book as a downloadable item. The Committee could also partner with publishers to regularly provide and promote downloadable advanced content for book club members.

o Example:

▪ Book Trailers: Many authors are already submitting their own homemade book trailers to YouTube, or posting them on their publishers’ websites. We could feature book trailers for the specific titles we have selected for inclusion in the book club, as well as post guidelines to have members of the various book clubs create their own trailers and submit them to the website. The Committee should also consider sponsoring a yearly contest for individuals and book clubs to submit trailers for that year’s award winners.

o Example: Each year Kirkus Reviews and Random House have the Kirkus Reviews Teen Book Video Awards. The results are amazing:

o Example: Book trailer on YouTube



▪ Discussion Guides: The Coretta Scott King Book Award discussion guides should be available online and actively marketed when a specific title is featured for selection during a Club month.

.

▪ Activities Guides:  The Committee could extend or modify the discussion guides to include activities suitable for each book during each month and targeting each age level. This could also be used during a summer marketing campaign to keep children actively involved in reading during the time away from school. Some suggested activities: word searches, craft projects, scavenger hunts, art clubs, etc.

▪ Suggestions for Building Your Own CSK Library: A simple list of how to begin to grow your own library at home. Some suggestions:

o If you get an allowance – save it!

o Ask parents, friends and relatives to support you in your love of books, and ask them to purchase them for you for presents.

o Check with your local library to see if they, or anyone else in your community participates in the RIF Books for Ownership program:

▪ Know Someone Who Should Join?  A downloadable or e-vite invitation that encourages others to take part in the Club experience. Postcard Version 2 below:

[ Example ]

[pic]

▪ Member Benefits: These can be for purchase or as an incentive to join.

o A free book! The Committee can solicit publishers or authors to sponsor a free book for the first 100 members enrolled in the Club.

o Collectible Coretta Scott King Award pencils with title and year or commemorative author-specific pencils.

o Bookmarks

o Club T-shirts

o Club water bottles

General Recommendations

Coretta Scott King Award brochure

Although information is readily available online describing the Coretta Scott King Book Awards, a general Google search by an adult or youth might not be so serendipitous as to garner results. We want to make information concerning the award and the books readily available to those who might not be as familiar with the award. Many schools, community centers, religious organizations, bookstores, and parents would benefit from a marketing brochure that highlights and disseminates information about the award.

The brochure could also place an emphasis on the website and the various tools available there for parents/teachers/librarians and for youth. These brochures could be sent out to schools and target organizations to inform them of the diverse books made available through the creation of this award, promote the multitudes of talent found in these African American authors and illustrators, and document the African American experience. These brochures could also be downloadable from the current website. 

▪ Downloadable email signature image/logo

This is a way to market the award, highlight special features in the Coretta Scott King website (e.g. the Home Library or Book Club sections), or connect Coretta Scott King general supporters or Book Club participants.

o ALA offers downloadable logos before conferences to heighten awareness of the conference as well as connect attendees.

▪ RSS feeds for the Coretta Scott King website/blog:

Enabling this feature allows subscribers to stay abreast of the changes on the website, instead of periodically having to check the site.

▪ A section of the website aimed at teachers and librarians to include:

Contact information for authors and publishers; listing of author appearances; link to the Coretta Scott King Book Club and Home Library page; all downloadable created content such as bibliographies, stickers, discussion guides, bookmarks; instructions on how to create a Mock Coretta Scott King Award, and a place to record results on the website; links to organizations that work with schools and highlight curriculum in partnership with the Coretta Scott King Award, or promote authors and books such as , , etc.

▪  A section of the website aimed at youth

This part of the website would provide downloadable items specifically targeted to youth (such as the Post Card Version 2) as well as be a creative space for youth of all ages to interact with the illustrations and themes from the award-winning books. For example, a teen section might include message boards where discussions (inspired by the award books) could take place.

o Example: Scholastic’s Read and Rise website

▪ Video book trailers/Coretta Scott King YouTube channel

All video book trailers that are created by the authors or publishers should be posted on both the youth and teacher/librarian pages of the website. A Coretta Scott King YouTube channel could easily be created and linked on the website.

o Example:

o Example:

▪ Sharing stories section of the website

The Coretta Scott King Award books are superb literature written and illustrated by amazing artists. We know that there are libraries and schools that share these books with youth throughout the United States and the world. We understand that there are significant stories about the impact that these books have on our youth. However, those stories are not expansively circulated. We would like to see opportunities for people to share their experiences with the Coretta Scott King Award books but more importantly, to easily access those experiences on the website.

▪ Monthly webcasts with authors

These could be featured as part of the Book Club and made available to teachers/librarians. These would run from March of the award year until June. Schools could sign up prior to the web casts and submit questions for discussion. The Committee could provide moderators. Youth could interact “live” with the authors via services such as Skype.

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[1] Kid Power. (2007, March). Chain Store Age, 83(3), 20. Retrieved May 13, 2009, from ABI/Inform Global Database. (Document ID: 1266506931).

[2] Ibid.

[3] Mike Shields. (2008, June.). All the Kids Are Doing It. Mediaweek, 18(23), 8. Retrieved May 13, 2009, from ABI/Inform Global Database. (Document ID: 1501503911).

[4]

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