Copyright and the value of the public domain

Copyright and the Value of the Public Domain

An empirical assessment

Research commissioned by the Intellectual Property Office and carried out by:

Kris Erickson, Paul Heald, Fabian Homberg, Martin Kretschmer and Dinusha Mendis Submitted version: 26th January, 2015

This is an independent report commissioned by the Intellectual Property Office (IPO). The research was supported by the Economic and Social Research Council (ESRC)

(Grant ES/K008137/1).

? Crown copyright 2015 Intellectual Property Office is an operating name of the Patent Office

2015/44

This document reports on the results of a 12-month knowledge exchange collaboration between researchers led by the RCUK Centre for Copyright & New Business Models (CREATe), University of Glasgow, Bournemouth University, the Intellectual Property Office, and UK creative businesses.

Dr. Kris Erickson is Lord Kelvin Adam Smith Research Fellow, CREATe Centre (create.ac.uk), School of Law, University of Glasgow. E-mail: kristofer.erickson@glasgow.ac.uk

Prof. Paul Heald is the Richard W. and Marie L. Corman Professor of Law at the University of Illinois. He is currently fellow and associated researcher in CREATe. E-mail: heald@illinois.edu

Dr. Fabian Homberg is Senior Lecturer in the department of Human Resources and Organizational Behaviour, Business School, Bournemouth University. E-mail: fhomberg@bournemouth.ac.uk

Prof. Martin Kretschmer is Professor of Intellectual Property Law, and Director of CREATe, the RCUK Centre for Copyright & New Business Models (create.ac.uk), University of Glasgow. E-mail: martin. kretschmer@glasgow.ac.uk

Dr. Dinusha Mendis is Associate Professor in Law and Co-Director of the Centre for Intellectual Property Policy & Management, Bournemouth University. E-mail: dmendis@bournemouth.ac.uk

Authors are cited in alphabetical order.

Acknowledgements: The authors are grateful to research assistants Kenny Barr, Megan Blakely, Sheona Burrow, Florian De Rouck, Johannes Gro?ekettler, Victoria Stobo and Jordan Vincent for their work in gathering data used in this report. The authors would also like to thank the creators and small businesses that took part in interviews with the research team. The research was supported by the Economic and Social Research Council (ESRC) (Grant ES/K008137/1).

This is an independent report commissioned by the Intellectual Property Office (IPO). Findings and opinions are those of the researchers, not necessarily the views of the IPO or the Government.

The research was supported by the Economic and Social Research Council (ESRC) (Grant ES/K008137/1).

ISBN: 978-1-908908-91-9

Copyright and the Value of the Public Domain: An empirical assessment

Published by The Intellectual Property Office Jan 2015

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Contents

Executive Summary .................................................................................................. 1

Introduction .................................................................................................................... 5

Legal Background: definitions and uses of the public domain..................................................... 6 1) Copyright works outside of term............................................................................................. 7 2) Works which do not qualify for copyright protection................................................................ 9 3) `Underlying ideas' not appropriating substantial expressions................................................. 14 4) Works where permission is granted a priori........................................................................... 18 Defining the Public Domain....................................................................................................... 21 Introduction of empirical studies............................................................................................... 23

Study 1: Uptake and Exploitation of Public Domain Materials by UK Firms....................................................... 24

Description of research methods.............................................................................................. 29 Discussion................................................................................................................................ 30 Conclusions.............................................................................................................................. 37

Study 2: Performance of Public Domain Inspired Works on Kickstarter......................................................................... 38

Field site and research methods............................................................................................... 41 Discussion................................................................................................................................ 48 Conclusions.............................................................................................................................. 54

Study 3: Assessing the Value of Public Domain Images on Wikipedia............................................................................................... 55

Description of research methods.............................................................................................. 57 Discussion................................................................................................................................ 58 Conclusion............................................................................................................................... 65

Overall Findings and Recommendations................................................. 66

Annex 1: Summary of Interviews................................................................... 69

Annex 2: Supplementary tables...................................................................... 71

References..................................................................................................................... 72

Copyright and the Value of the Public Domain 1

Executive Summary

This research report documents the results of a year-long knowledge exchange initiative undertaken between the Intellectual Property Office, researchers at the University of Glasgow CREATe Centre, and more than two dozen UK businesses and innovators, to explore how value is generated from the public domain. The study was supported by the Economic and Social Research Council (ESRC) and the Intellectual Property Office (IPO). The core research team consisted of Dr. Kristofer Erickson (Lord Kelvin Adam Smith Research Fellow, CREATe, University of Glasgow), Professor Paul Heald (College of Law, University of Illinois), Dr. Fabian Homberg (Business School, Bournemouth University), Professor Martin Kretschmer (CREATe, University of Glasgow) and Dr. Dinusha Mendis (School of Law, Bournemouth University).

The overall purpose of the project was 1) to map the size of the public domain and frequency of its use; 2) analyse the role of public domain works in value creation for UK businesses; 3) assist creators and entrepreneurs to identify business models that benefit from the public domain. In addition to these outputs, the intellectual contribution of this project was to arrive at a sufficiently precise definition of the public domain that would permit measurement of its value, and secondly, to critically appraise theories of creativity and innovation that explain how value might be generated from non-exclusive use of ideas and works available to all. The non-rival, nonexcludable nature of the public domain would seem to limit its appeal to creators in a competitive market. Any observed commercial uptake of public domain material consequently raises important questions: What stimulates creators to invest in transforming or re-publishing public domain works? How do firms gain and sustain competitive advantage when exploiting freely available public domain materials? What policy options are available to promote market uptake of public domain materials, and what are the likely impacts?

In order to address the objectives of the project, a number of specific empirical field sites were chosen. Each of the studies is expanded in detail in the following report. The studies consisted of 1) an analysis of strategic choices by UK firms to exploit public domain materials; 2) a quantitative, computer-assisted study of uptake and reuse of public domain materials by independent creators on Kickstarter; 3) a matched-pairs analysis of the effect of inclusion of public domain images on selected sub-pages of Wikipedia, to assess the value added to the platform by the availability and use of such works.

Following a symposium with legal experts, media and communication researchers and economists held in October 20131, the project adopted a definition of the `public domain', focusing on the practicability of use by all potential users (both commercial and non-commercial) without requiring permission from a rightsholder. Our adopted definition (specific to the UK context) contains four main types of materials (more fully explained and justified in the introductory `legal background' section):

1 See Erickson, K. and Kretschmer, M. (eds) (2014) Research Perspectives on the Public Domain: Digital Conference Proceedings. CREATe Working Paper Series 2014/3:

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