Flu - NHS Employers

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flu fighter

A guide to running your staff-facing seasonal flu vaccination campaign

This guide has been written for staff flu vaccination leads in NHS organisations in England. It sets out what materials and resources are available to help you plan and implement a successful staff-facing flu vaccination programme this year and beyond. It will also provide you with top tips gathered from flu leads around the country for how you can ensure your campaign is successful. This guide should be read in conjunction with our `Getting started' guide, published in August 2011, which sets out what flu leads need to do in advance to ensure that local flu campaigns are successful.

You can download a copy of the `Getting started' guide from our campaign website: flu

If you have any questions about this guide or the campaign more generally, please email: seasonalflucampaign2011@ or contact our flu fighters hotline on 0844 334 5252.

What is the campaign and who is it for?

The national NHS staff seasonal flu vaccination campaign, commissioned by the national Social Partnership Forum, supports all NHS organisations in England with their local campaign. The NHS Employers organisation, on behalf of the Forum, has produced a range of materials and resources that you can use to help achieve the best possible uptake.

How has the campaign been developed?

The campaign has been developed in partnership with staff side organisations and with significant input and feedback from colleagues across the health service. The national campaign is broadly based on the successful campaign that ran in the North West region last year, and has been further developed following suggestions, ideas and feedback received from NHS colleagues across England. The national campaign branding has been tested with both frontline and back-office staff in a range of organisations and has been developed to stand out, grab attention and be memorable. We will work to address needs as they arise throughout the campaign this year. Your feedback is always welcome, so please get in touch at seasonalflucampaign2011@

This guide is split into four sections to cover the key areas you will need to focus on to run an effective campaign:

1. Promoting your campaign 2. Delivering your campaign 3. Leading your campaign 4. Getting the message across

National NHS staff seasonal flu vaccination campaign ? a guide to running your campaign

Important

Permission has been given by Lego for some of their images to be used as part of the campaign. The images may be used for free, but in return some requirements set out by Lego must be adhered to: The materials featuring Lego images must be used to promote the flu vaccination

to staff only. The materials featuring Lego images must not be used to promote the flu vaccination

in areas which are predominantly patient-facing (for example, a GP waiting room or a notice board in an outpatient clinic). The Lego images may be used in areas where patients might pass through, but only if it is clear they are not aimed at patients (for example, you could display the posters on a staff information notice board located in a canteen that is also open to patients). The Lego images can be used in local press but there is strict guidance around this. Before you agree to any media coverage please ensure you have read our communications toolkit, which can be found on the flu campaign website: flu

National NHS staff seasonal flu vaccination campaign ? a guide to running your campaign

1 Promoting your campaign

There are lots of things you can do to let staff know that the vaccine is available. It is worth thinking about all of the options you have available, some of which may be less obvious than others. Many organisations use posters, flyers, emails and their intranet site to promote their campaign, but why not consider other things too? Be creative!

Top tips

Promote at team meetings/team briefs. Give out flyers with receipts from the staff canteen. Promote at shift handovers. Attach messages to payslips to encourage staff to

get vaccinated. Discuss at your staff forum/council. Add messages to email footers: "I've had my flu jab,

have you?".

Work with local and regional media for features and editorial.

Send text messages to colleagues with work mobile phones.

Use social media (Facebook, twitter, LinkedIn, YouTube etc).

Keep your intranet page up to date with information about when and where to get vaccinated.

Use screensavers and pop-ups on all trust computers.

Resources to support you

We have produced a range of materials to help you promote your campaign.

EINF16701 Published September 2011

fNuontny!

Funny what some people believe, like thinking that the flu vaccine can give you the flu. It can't, because it doesn't contain the live virus. Protect yourself, your family and your patients by getting a flu jab. Don't delay, book your flu jab early. Contact your occupational health team today.

flu fighter

A set of six WIN ? CHILDREN'S DESIGN COMPETITION ? WIN FAB PRIZES! JUNIOR FLU FIGHTERS CORNER

A? a4lspooasvastnoaW fioermfytioIwualrNrstacaihoosroeblnflleuCd-aefbonsuirgygnomuaroscnchsaitrledyr?

you to download and

AN EAR-CSOPULIGTHTIANLGOTONUS?

Here's the chance for your child to create their very own flu monster and

customise with your win a special prize for their school. To raise awareness of seasonal flu among children in our region, we are

launching a competition to find a "scary monster" to represent the flu virus.

trust logo andThe winning design will not only be used as part of our Winter 2010/11 campaign but will be brought to life by the award- winning team of filmmakers at Milky Tea. What's more, the winner will receive

animation software for their school ? helping to create animators

of the future.

contact details. ATOWERING SNEEZOSAURUS?

A GIANT SLIMY BOGEYHEDRON?

GWet IyNour HOW TO ENTER

The competition is open to ALL primary school children in the North West, from Reception Class, up to and including

design children in Year 6. You can download a copy of the entry form now at . The form includes some

Flu Facts about the virus that will hopefully give your children inspiration as well as prompting a few questions about

animated the flu bug itself. So be prepared!

The closing date for entries is 18 October. Entries will be judged by NHS North West and the Milky Tea team and the winner contacted by Friday 22 October before being announced on the website

How is flu vaccine made?

Take the Plunge

Don't delay. Protect yourself, protect the people you care for, starting now.

The vaccine is available now so to book your flu jab, contact your Line Manager, Occupational Health or HR team.

The influenza vaccine is made like any other vaccine: it contains the virus it intends to protect you from. The virus is inactivated or very weak so that your body can identify it, fight against it with minimal side effects, and be ready in case you ever contract the actual flu.

You can't catch a virus you've already had, so by injecting a vaccine and having your body identify it, you are protected against contracting the flu this winter.

This is the actual process for making the flu vaccine:

1. Flu viruses type A and B are grown starting in late summer in the whites (albumen) of chicken eggs. This process takes about two months.

2. The viruses are then extracted, purified, killed, and dispensed into vials.

3. Vaccine research and development is a carefully controlled and very lengthy process. Before trials begin in humans, regulatory bodies must approve laboratory results and give ethical approval. Vaccines then go through four phases of vaccine evaluation in humans.

REMEMBER! You cannot get the flu from the flu vaccine- the virus is already dead. Your body will make antibodies against the many epitopes (distinct features) of the influenza virus and thus you are protected if you encounter a live virus later on.

Fight the flu Lu ? Get a flu jab

FLUTsRtUoErielisf!e inside

FIGHTER

NHS STAFF TRUE STORY

I thought I was going to die!

How could I be

helping my patients

and team stuck home in bed?

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WHDLYOOAOWRKNEINWUGNEDER? what's true about flu

Flu Fighter magazine ? this easy-to-read lifestyle magazine will include real-life stories, messages from staff who have had the vaccine, and mythbusters. The magazine will be delivered in the second phase of the campaign and will be with you towards the end of September 2011.

fFilguhter!

Become a flu fighter and protect yourself, your family and your patients by getting a flu jab.

Don't delay, book your flu jab early.

Contact your occupational health team today.

An A5 leaflet that busts the top flu myths ? also available for you to download and customise with your trust logo and contact details.

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flu fighter

25/08/2011 09:40

Three Sudoku puzzles ? for you to download and customise.

National NHS staff seasonal flu vaccination campaign ? a guide to running your campaign

Screensaver ? a fun, animated screensaver to remind people about the need to get their flu jab.

Web banners ? a series of colourful web banners and buttons which you can download to help you promote the campaign.

QR barcode ? our staff-facing materials have a QR barcode that allows staff with a barcode reader application on their smartphone to access our campaign website by the click of a button.

Mythbusters: The movie ? this short film uses comedy to dispel the myths around the flu virus. The film will be available for download from YouTube from late September and you can link to the film from your intranet page.

I'm a flufighter

Stickers ? small enough that they can be placed on ID badges or similar.

Text messaging

Communicating with staff who work in the community can be difficult. A number of trusts use mobile phone text messaging to get their campaign messages across. A number of companies exist that can do this for you for a fee. The links below are some of the companies that are available. Please note that NHS Employers does not endorse any of these particular companies and there are also other companies available.

txtlocal.co.uk



mediaburst.co.uk

textmarketer.co.uk

Social media

Our twitter and Facebook presence will help you promote the campaign locally. Staff using twitter can follow NHSflufighter and add a twibbon to their profile. Our Facebook page is highly interactive and allows staff to pledge that they are having their jab. Staff can also submit details of their trust so that organisations can be ranked in a fun way to inject an element of competition into the campaign.

Facebook: nhsflufighter

twitter: nhsflufighter

LinkedIn: pany/ nhs-employers

National NHS staff seasonal flu vaccination campaign ? a guide to running your campaign

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