10 Steps to Advertising on the Internet

[Pages:4]10 Steps to Advertising on the Internet

The public utilizes the internet more and more every day when searching for a new puppy to bring into their home. The following outline offers you advice and opinions on ways to improve the presentation and increase sales of your puppies on the internet with proven success. When advertising your puppies on the internet there are some "do's" and some "don'ts". Consider at the same time...what may work for one person...may not work for another. Your personal experiences will be part of a successful search for new puppy homes. Input to offer this outline has been offered by: Website Builders

Owners of Internet Puppy Selling Sites Individual Dog Breeders of all types APRI experts

1. Photos 2. Names 3. What to write about yourself and the puppy 4. Email 5. Answering the telephone 6. Websites 7. Where to Advertise 8. What if a puppy does not sell 9. Other avenues to sell puppies 10. Do Your research and Know your Puppies

1. Photos

PATIENCE Advertise the litter or Individual puppies? Paying for photos ? or - using the `right' camera Today's Digital cameras take VERY CLEAR pictures When in doubt ?do not use the photo What catches your attention? No cages in background-unless it is a home or nursery environment. CLEAN PUPPIES. Freshly bathed. No poop-No Eye boogies-No runny Noses-Nails cut No eye flash or red eye ? day or night photos People or places in the background Backgrounds colors ? Dark with Dark ...Light with light Dressing the puppy and props Photo of the Parents Photo with Children or other people Photo with other pets or with the parents-Make sure the puppy is the center of attention. Learn how to crop a photo.

o When and Why. Far away photos make puppy look smaller o Create great head shots o Inappropriate accidental backgrounds Consider at what age to present puppies and keep photos updated. Videos-Discussion-Sound vs no sound

2. NAMES

REASON: Establishes a personality or a bond How to choose a name. Be Creative

Look around the room-at home or in a commercial establishment The Telephone Book A Map or Atlas Television, Movie or Storybook Characters Add "THE" "Mr" "Mrs" Double Word Names Names of Paint Colors on Paint Charts

3. What to write about yourself and the puppies?

Tell a short story. Size of the puppy. Sizes can be a benefit or a negative. Big Boy or Little Boy...Big Girl or Little Girl Your education Years and experience breeding dogs Health guarantee Keep negatives out of your ads Suggestion to Not write "No Sunday calls" Do you ship ? methods of transportation

4. EMAILS

Answer promptly Encourage the buyer to CALL you Give personal responses.

5. ANSWERING THE TELEPHONE

Answer promptly Polite, friendly, professional message on answering machine Return Messages promptly

6. WEBSITES

Can be helpful Consider the number of puppies you sell Use with Website optimization ? or ? for personal reference to customers. Links to additional information and sources

7. WHERE TO ADVERTISE

Website Free Puppy Sites Per Puppy Paid Commission Paid Local National HSUS endorsed sites BEWARE Newspaper

8. WHAT IF A PUPPY DOES NOT SELL?

1st Change order of photos 2nd Change photos with new photos 3rd Consider time of year and be patient 4th Change price-raise or lower 5th Learn how to and when to negotiate 6th Re-identify the puppy

9. OTHER AVENUES TO SELL PUPPIES

Local Newspapers-Depends on the area, cost, circulation Direct to Pet Stores Individual re-sellers 50% of a retail sale may be a better option

10. Do Your Research and Know Your Breeds

Have confidence and Knowledge about what you are breeding Know what your competition is presenting Proof read your listings

This is offered as an outline. APRI representatives are available to share and detail this information to work best for you. Just give us a call.

Best Success to all of you.

America's Pet Registry, Inc.

America's Pet Registry, Inc 479-299-4418 apr@

Rob Hurd 515-962-7552 rh@

Michael Glass 484-880-7962 mg@

?12-2012 America's Pet Registry, Inc.

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