Chapter 9—Product Concepts
7-87. Data that has already been collected or published is: A) useful data. B) secondary data. C) primary data. D) free data. E) rarely--if ever--useful for marketing decision making. CHAPTER 8. 8-90. "Product" means: A) all the services needed with a physical good. B) a physical good with all its related services. C) the need-satisfying ... ................
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