Table - Centers for Disease Control and Prevention



TableTable 1. Highlights of Tobacco Company Marketing to Low SES Women – 1970-2010Marketing TacticFemale TargetYearCompanyBrand1970s: foodstamps and military magazinesProviding cigarette coupons with food stamps ADDIN EN.CITE <EndNote><Cite><Author>VANDERKIEFT</Author><Year>1976</Year><RecNum>9</RecNum><DisplayText>[19]</DisplayText><record><rec-number>9</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">9</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>VANDERKIEFT, JW</author></authors><secondary-authors><author>William Esty Company, </author></secondary-authors></contributors><titles><title>BLACK MARKET COUPONING DISTRIBUTION - SALEM</title></titles><pages>501163313/3316</pages><dates><year>1976</year><pub-dates><date>19 May</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>04 Nov 2011</accession-num><urls><related-urls><url>;[19]Inner-city minorities 1976RJRSalemAdvertising in commissary magazines ADDIN EN.CITE <EndNote><Cite><Author>Africk</Author><Year>1978</Year><RecNum>10</RecNum><DisplayText>[20]</DisplayText><record><rec-number>10</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">10</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Africk, J</author></authors></contributors><titles><title>Military Brokerage Program</title></titles><pages>LG0419821-LG0419843</pages><dates><year>1978</year><pub-dates><date>1 May 1978</date></pub-dates></dates><pub-location>Liggett &amp; Myers</pub-location><accession-num>11 Nov 2011</accession-num><urls><related-urls><url>;[20]Military wives1978Liggett & MyersAdvertising in commissary magazines ADDIN EN.CITE <EndNote><Cite><Author>Crennan</Author><Year>1979</Year><RecNum>11</RecNum><DisplayText>[21]</DisplayText><record><rec-number>11</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">11</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Crennan, G.</author><author>William, Esty</author></authors></contributors><titles><title>ladycom MAGAZINE</title></titles><pages>500093736/3738</pages><dates><year>1979</year><pub-dates><date>02 Apr</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>10 Aug 2012</accession-num><urls><related-urls><url>;[21]Military wives1979RJR, B&W, PM, and Lorillard1980s: coupons, freebies and personalized communication (direct mailing)“Lighten up” campaign: marketing Belair as a low tar product for social acceptability and more feminine, “milder” taste; reinforce emotional aspirations of traditional values women (love, respect, attractively feminine; warm, romantic, sharing user image). ADDIN EN.CITE <EndNote><Cite><Author>Ward</Author><Year>1980</Year><RecNum>18</RecNum><DisplayText>[22]</DisplayText><record><rec-number>18</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">18</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Ward, G. P.</author></authors></contributors><titles><title>&quot;Lighten up&quot; Copy Test Analysis</title></titles><pages>670648502/8511</pages><dates><year>1980</year><pub-dates><date>13 Nov 1980</date></pub-dates></dates><pub-location>Brown &amp; Williamson</pub-location><accession-num>07 Nov 2012</accession-num><urls><related-urls><url>;[22]Adult women; military wives1980B&WBelair“Satin” tipped cigarette, little aftertaste, luxury, self-indulgence ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1982</Year><RecNum>68</RecNum><DisplayText>[23]</DisplayText><record><rec-number>68</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">68</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Re: Satin 12 Week AAU - Final Report</title></titles><pages>89920502-89920505</pages><dates><year>1982</year><pub-dates><date>08 Dec</date></pub-dates></dates><pub-location>Lorillard</pub-location><accession-num>13 Sep 2011</accession-num><urls><related-urls><url>;[23]Young Adult Females –YAFs1982LorillardSatinCreation of a new brand to target the following demographic group: “More likely to be * Low Tar smokers. * Young adults. * Less educated. *Have somewhat lower family incomes.” “Better placements for outdoor creative” (e.g. billboards and other outdoor advertisements) to promote higher awareness and higher usage; distribution of free samples and coupons for free packs to generate trial users ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1982</Year><RecNum>68</RecNum><DisplayText>[23]</DisplayText><record><rec-number>68</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">68</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Re: Satin 12 Week AAU - Final Report</title></titles><pages>89920502-89920505</pages><dates><year>1982</year><pub-dates><date>08 Dec</date></pub-dates></dates><pub-location>Lorillard</pub-location><accession-num>13 Sep 2011</accession-num><urls><related-urls><url>;[23]Less educated women1982LorillardSatinCoupons to minimize “outflow” (consumers leaving the brand – ostensibly for other brands, or cessation) ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1981</Year><RecNum>16</RecNum><DisplayText>[24]</DisplayText><record><rec-number>16</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">16</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Background - Belair Inflow Outflow</title></titles><pages>669035431/5441</pages><dates><year>1981</year><pub-dates><date>16 Sept 1981 (est.)</date></pub-dates></dates><pub-location>Brown &amp; Williamson</pub-location><accession-num>11 Aug 2012</accession-num><urls><related-urls><url>;[24]Discount segment women1983B&WRaleigh &BelairDistribution of free samples and $1.00-off coupons at military wives clubs, and of coupons in commissaries ADDIN EN.CITE <EndNote><Cite><Author>Cortwright</Author><Year>1983</Year><RecNum>12</RecNum><DisplayText>[25]</DisplayText><record><rec-number>12</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">12</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Cortwright, M. B.</author></authors></contributors><titles><title>Approved PPL for Belair Military Promotions (Wives Club)</title></titles><pages>464612681/2693</pages><dates><year>1983</year><pub-dates><date>16 May</date></pub-dates></dates><pub-location>Brown &amp; Williamson</pub-location><accession-num>10 Aug 2012</accession-num><urls><related-urls><url>;[25]Military wives1983B&WBelairBingo Bonanza: Sponsorship of military wives' clubs bingo events - Bingo event prizes included tee shirts, lighters, convection ovens, romance novels, and free cigarettes ADDIN EN.CITE <EndNote><Cite><Author>Cortwright</Author><Year>1983</Year><RecNum>12</RecNum><DisplayText>[25]</DisplayText><record><rec-number>12</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">12</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Cortwright, M. B.</author></authors></contributors><titles><title>Approved PPL for Belair Military Promotions (Wives Club)</title></titles><pages>464612681/2693</pages><dates><year>1983</year><pub-dates><date>16 May</date></pub-dates></dates><pub-location>Brown &amp; Williamson</pub-location><accession-num>10 Aug 2012</accession-num><urls><related-urls><url>;[25]Military wives1983B&WBelairDirect mailings for a military wives club ADDIN EN.CITE <EndNote><Cite><Author>Cortwright</Author><Year>1983</Year><RecNum>12</RecNum><DisplayText>[25]</DisplayText><record><rec-number>12</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">12</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Cortwright, M. B.</author></authors></contributors><titles><title>Approved PPL for Belair Military Promotions (Wives Club)</title></titles><pages>464612681/2693</pages><dates><year>1983</year><pub-dates><date>16 May</date></pub-dates></dates><pub-location>Brown &amp; Williamson</pub-location><accession-num>10 Aug 2012</accession-num><urls><related-urls><url>;[25]Military wives1983B&WBelairFree samples distributed at Chicago Theatres ADDIN EN.CITE <EndNote><Cite><Author>BAROODY</Author><Year>1983</Year><RecNum>17</RecNum><DisplayText>[26]</DisplayText><record><rec-number>17</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">17</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>BAROODY, G.T.</author></authors></contributors><titles><title>WEEKLY STATUS REPORT</title></titles><pages>506089410/9418</pages><dates><year>1983</year><pub-dates><date>07 Sept 1983</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>28 Nov 2011</accession-num><urls><related-urls><url>;[26]Women1983RJRMoreDisplay of 3D hologram versions of print advertisements at MORE Ebony Fashion Fair ADDIN EN.CITE <EndNote><Cite><Author>BAROODY</Author><Year>1983</Year><RecNum>17</RecNum><DisplayText>[26]</DisplayText><record><rec-number>17</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">17</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>BAROODY, G.T.</author></authors></contributors><titles><title>WEEKLY STATUS REPORT</title></titles><pages>506089410/9418</pages><dates><year>1983</year><pub-dates><date>07 Sept 1983</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>28 Nov 2011</accession-num><urls><related-urls><url>;[26]African American (AA) women1983RJRMore“Salem Spirit Street Scenes” marketing program in Memphis, Washington DC, New York and Houston ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1983</Year><RecNum>19</RecNum><DisplayText>[27]</DisplayText><record><rec-number>19</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">19</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>1983 Strategic Summary</title></titles><pages>503924681-4684</pages><dates><year>1983</year><pub-dates><date>1983</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>07 Nov 2012</accession-num><urls><related-urls><url>;[27]AA women1983RJRSalem, Winston & MoreFree samples and buy-one-get-one-free (B1G1F) coupons to induce competitive trial, generate continued brand loyalty, and “reach additional Black Salem prime prospects” ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1983</Year><RecNum>19</RecNum><DisplayText>[27]</DisplayText><record><rec-number>19</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">19</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>1983 Strategic Summary</title></titles><pages>503924681-4684</pages><dates><year>1983</year><pub-dates><date>1983</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>07 Nov 2012</accession-num><urls><related-urls><url>;[27]AA women1983RJRSalem, Winston& MoreAdvertising in local and national magazines, newspapers and billboards in geographically targeted areas (areas not specified) ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1983</Year><RecNum>19</RecNum><DisplayText>[27]</DisplayText><record><rec-number>19</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">19</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>1983 Strategic Summary</title></titles><pages>503924681-4684</pages><dates><year>1983</year><pub-dates><date>1983</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>07 Nov 2012</accession-num><urls><related-urls><url>;[27]Inner-city minority women1983RJRSalem, Winston& MoreField marketing (distributing free samples, coupons and other promotions onsite) on appropriate holidays (for the Hispanic market - Mexican Independence Day, Carnival in Miami; Jewish holidays) including point-of-sale free samples ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1983</Year><RecNum>19</RecNum><DisplayText>[27]</DisplayText><record><rec-number>19</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">19</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>1983 Strategic Summary</title></titles><pages>503924681-4684</pages><dates><year>1983</year><pub-dates><date>1983</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>07 Nov 2012</accession-num><urls><related-urls><url>;[27]Inner-city minority women1983RJRSalem, Winston& MoreCatalogues with “glamour items” (such as “holiday” and “decorative” items) and cash options (option to pay for items with a mixture of proof of purchase and cash for “an element of immediate gratification”) ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1984</Year><RecNum>20</RecNum><DisplayText>[28]</DisplayText><record><rec-number>20</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">20</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Raleigh/Belair, 840000 Operational Plan</title></titles><pages>466623866/4004</pages><dates><year>1984</year><pub-dates><date>00</date></pub-dates></dates><pub-location>Brown &amp; Williamson</pub-location><accession-num>14 Oct 2011</accession-num><urls><related-urls><url>;[28]Adult women – low SES brand1984RJRRaleigh &BelairCoupon/Direct Mail loop: Letters of appreciation sent when coupons redeemed ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1984</Year><RecNum>20</RecNum><DisplayText>[28]</DisplayText><record><rec-number>20</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">20</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Raleigh/Belair, 840000 Operational Plan</title></titles><pages>466623866/4004</pages><dates><year>1984</year><pub-dates><date>00</date></pub-dates></dates><pub-location>Brown &amp; Williamson</pub-location><accession-num>14 Oct 2011</accession-num><urls><related-urls><url>;[28]Older low-income women1984RJRBelairProduct innovations/ new brand: smooth, fresh aftertaste, pleasant aroma, social acceptability ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1985</Year><RecNum>21</RecNum><DisplayText>[29]</DisplayText><record><rec-number>21</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">21</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Younger Adult Female Analysis</title></titles><pages>504103230/3288</pages><dates><year>1985</year><pub-dates><date>20 Jun</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>08 Jul 2011</accession-num><urls><related-urls><url>;[29]Less educated “young adult females” (YAFs)1985RJRChelseaLowering single pack price at retail: B1G1F coupons; stickering” (in-store discounts affixed to cartons or packs by retail personnel); cents-off coupons; smaller pack size (no "premium" carton offers because low-income African Americans perceived to not purchase cartons) ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1985</Year><RecNum>22</RecNum><DisplayText>[30]</DisplayText><record><rec-number>22</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">22</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Salem Black Smoker Reassessment and Exploratory</title></titles><pages>505645144/5174</pages><dates><year>1985</year></dates><pub-location>RJ Reynolds</pub-location><accession-num>11 Aug 2012</accession-num><urls><related-urls><url>;[30]Inner-city minority women1985RJRSalemProduct innovations: low tar, high social acceptability ADDIN EN.CITE <EndNote><Cite><Author>Iauco</Author><Year>1985</Year><RecNum>23</RecNum><DisplayText>[31]</DisplayText><record><rec-number>23</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">23</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Iauco, D. N.</author></authors></contributors><titles><title>New Brands Strategic Plan</title></titles><pages>504618670/8675</pages><dates><year>1985</year><pub-dates><date>29 Mar</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>11 Aug 2012</accession-num><urls><related-urls><url>;[31]Young AA women – low SES brand1985RJRRitzProof of purchase redemption for agenda planner, lighter, brass key ring, pad and pen ADDIN EN.CITE <EndNote><Cite><Author>Glendinning Associates</Author><Year>1986</Year><RecNum>24</RecNum><DisplayText>[32]</DisplayText><record><rec-number>24</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">24</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Glendinning Associates,</author></authors></contributors><titles><title>Ritz. Promotion Concept Recommendations</title></titles><pages>504102383/2405</pages><dates><year>1986</year><pub-dates><date>04 Sep 1986</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>07 Nov 2012</accession-num><urls><related-urls><url>;[32]Young AA women – low SES brand1986RJRRitzCross-promotion with Yves Saint Laurent (YSL): Fashion hotline #1-800-YSL-RITZ; YSL gift certificate by mail with carton proofs; free YSL items (pantyhose, scarf, coaster, playing cards, etc.) ADDIN EN.CITE <EndNote><Cite><Author>Glendinning Associates</Author><Year>1986</Year><RecNum>24</RecNum><DisplayText>[32]</DisplayText><record><rec-number>24</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">24</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Glendinning Associates,</author></authors></contributors><titles><title>Ritz. Promotion Concept Recommendations</title></titles><pages>504102383/2405</pages><dates><year>1986</year><pub-dates><date>04 Sep 1986</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>07 Nov 2012</accession-num><urls><related-urls><url>;[32]Young, low SES AA women1986RJRRitzEmployment assistance – bringing employment agencies to inner cities; sponsoring a phone number for information (where to go, job counseling, etc.) ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1989</Year><RecNum>26</RecNum><DisplayText>[34]</DisplayText><record><rec-number>26</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">26</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Salem Black Initiative Program Brand Team Ideation Session</title></titles><pages>507137652-507137666</pages><dates><year>1989</year><pub-dates><date>03 Aug</date></pub-dates></dates><pub-location>Research</pub-location><accession-num>29 Nov 2011</accession-num><urls><related-urls><url>;[34]Inner-city minority women1989RJRSalemA "Fresh on the Scene" community magazine (Jet-sized, distributed by direct mail and in record stores and beauty shops) ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1989</Year><RecNum>26</RecNum><DisplayText>[34]</DisplayText><record><rec-number>26</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">26</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Salem Black Initiative Program Brand Team Ideation Session</title></titles><pages>507137652-507137666</pages><dates><year>1989</year><pub-dates><date>03 Aug</date></pub-dates></dates><pub-location>Research</pub-location><accession-num>29 Nov 2011</accession-num><urls><related-urls><url>;[34]Inner-city minority women1989RJRSalemUse fashion and hair style as basis for a program to help Salem “shed its older image” and be “trendy and up to date.” Ideas included sponsoring a night club program for “hottest dresser”; and promoting new fashion and cultural trends using “music, dance, …art, graffiti, video, local sports, personal care products, and jewelry/self adornment” ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1989</Year><RecNum>26</RecNum><DisplayText>[34]</DisplayText><record><rec-number>26</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">26</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Salem Black Initiative Program Brand Team Ideation Session</title></titles><pages>507137652-507137666</pages><dates><year>1989</year><pub-dates><date>03 Aug</date></pub-dates></dates><pub-location>Research</pub-location><accession-num>29 Nov 2011</accession-num><urls><related-urls><url>;[34]Inner-city minority women1989RJRSalemWall media for barber/beauty shops, malls, bus stops/shelters, nightclubs, subway stops, phone booths, bus stations, record stores, barber/beauty shops ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1989</Year><RecNum>26</RecNum><DisplayText>[34]</DisplayText><record><rec-number>26</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">26</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Salem Black Initiative Program Brand Team Ideation Session</title></titles><pages>507137652-507137666</pages><dates><year>1989</year><pub-dates><date>03 Aug</date></pub-dates></dates><pub-location>Research</pub-location><accession-num>29 Nov 2011</accession-num><urls><related-urls><url>;[34]Inner-city minority women1989RJRSalemDevelopment of specific brands targeting young, less educated Caucasian womenCaucasian low SES YAFs1989RJRDakotaDirect marketing using geo-demographic data to target low SES/ high unemployment geographies ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1989</Year><RecNum>25</RecNum><DisplayText>[35]</DisplayText><record><rec-number>25</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">25</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>DORAL HIGHLIGHTS. 1990 (900000) BUSINESS ANALYSIS</title></titles><pages>507225282/5291</pages><dates><year>1989</year><pub-dates><date>00 Jul</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>26 Oct 2011</accession-num><urls><related-urls><url>;[35]Low-income women; older adult women1989RJRDoral, Now, MoreMailed birthday gifts ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1989</Year><RecNum>25</RecNum><DisplayText>[35]</DisplayText><record><rec-number>25</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">25</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>DORAL HIGHLIGHTS. 1990 (900000) BUSINESS ANALYSIS</title></titles><pages>507225282/5291</pages><dates><year>1989</year><pub-dates><date>00 Jul</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>26 Oct 2011</accession-num><urls><related-urls><url>;[35]Older adult women – low SES brand1989Doral1990s: coupons, product innovation, eventsUse of literal language in promotional material and advertisements ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1990</Year><RecNum>27</RecNum><DisplayText>[36]</DisplayText><record><rec-number>27</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">27</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>PROJECT TF</title></titles><pages>507402644/2665</pages><dates><year>1990</year><pub-dates><date>00</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>27 Oct 2011</accession-num><urls><related-urls><url>;[36]Caucasian low SES YAFs1990RJRChelseaScratch ‘n sniff packs ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1990</Year><RecNum>27</RecNum><DisplayText>[36]</DisplayText><record><rec-number>27</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">27</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>PROJECT TF</title></titles><pages>507402644/2665</pages><dates><year>1990</year><pub-dates><date>00</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>27 Oct 2011</accession-num><urls><related-urls><url>;[36]Caucasian low SES YAFs1990RJRChelseaAppeals to weight control: "Misty… always slim n' sassy” ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1999</Year><RecNum>28</RecNum><DisplayText>[37]</DisplayText><record><rec-number>28</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">28</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Say Hello to My Special Friend Misty Always Slim N Sassy</title></titles><pages>241020521/0522</pages><dates><year>1999</year><pub-dates><date>13 Jul</date></pub-dates></dates><pub-location>Brown &amp; Williamson</pub-location><accession-num>07 Nov 2012</accession-num><urls><related-urls><url>;[37]YAFs1990B&WMistyDirect mailing for carton coupons ADDIN EN.CITE <EndNote><Cite><Author>Leary</Author><Year>1986</Year><RecNum>206</RecNum><DisplayText>[89]</DisplayText><record><rec-number>206</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">206</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Leary, E. C.</author></authors></contributors><titles><title>Salem 3rd Quarter Action Plan Recommendation</title></titles><pages>505131489-1493</pages><dates><year>1986</year><pub-dates><date>23 Jun</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>08 Mar 2013</accession-num><urls><related-urls><url>;[89]Menthol savings segments - older, lower income (82% under 50k) and female1990RJRSalem “Project Oasis Green Stamps,” a proof-of-purchase redemption program ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1990</Year><RecNum>205</RecNum><DisplayText>[88]</DisplayText><record><rec-number>205</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">205</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Project Oasis</title></titles><pages>507234242/4246</pages><dates><year>1990</year><pub-dates><date>00</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>08 Mar 2013</accession-num><urls><related-urls><url>;[88]Menthol savings segments1990RJRSalemGeographically-based direct mail ADDIN EN.CITE <EndNote><Cite><Author>Leary</Author><Year>1986</Year><RecNum>206</RecNum><DisplayText>[89]</DisplayText><record><rec-number>206</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">206</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Leary, E. C.</author></authors></contributors><titles><title>Salem 3rd Quarter Action Plan Recommendation</title></titles><pages>505131489-1493</pages><dates><year>1986</year><pub-dates><date>23 Jun</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>08 Mar 2013</accession-num><urls><related-urls><url>;[89]Menthol savings segments1990RJRSalemCoupons, discounts, free packs to generate competitive trial of product, carton discounts, direct mail, package modifications, line extensions (additional products within the same brand) ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1991</Year><RecNum>144</RecNum><DisplayText>[38]</DisplayText><record><rec-number>144</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">144</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Viceroy YTD Performance 910731</title></titles><pages>795082844/2862</pages><dates><year>1991</year><pub-dates><date>28 August 1991</date></pub-dates></dates><pub-location>Brown &amp; Williamson</pub-location><accession-num>28 Nov 2011</accession-num><urls><related-urls><url>;[38]Marlboro Cookbook - downscale beverages (“beer, box wine – not about [illegible] trendy”) to accompany recipes; “big bold print, basic words, steps by # [numbers], steps broken up into pictures, all words should be explained (i.e., sautée (sic)).” ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1994</Year><RecNum>96</RecNum><DisplayText>[84]</DisplayText><record><rec-number>96</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">96</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Marlboro Cookbook Focus Group Notes</title></titles><pages>2071581643/1655</pages><dates><year>1994</year><pub-dates><date>00 Oct</date></pub-dates></dates><pub-location>Philip Morris</pub-location><accession-num>09 Aug 2012</accession-num><urls><related-urls><url>;[84]Older adult women – discount brandLess educated women19921994PMViceroyMarlboroAdvertising in military TIMES paper ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>1995</Year><RecNum>146</RecNum><DisplayText>[39]</DisplayText><record><rec-number>146</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">146</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>THE MILITARY: A HUGE POOL OF CUSTOMERS AND POTENTIAL CUSTOMERS FOR PHILIP MORRIS&apos; BRANDS OF CIGARETTES</title></titles><pages>2073420075A/0115</pages><dates><year>1995</year><pub-dates><date>10 Nov</date></pub-dates></dates><pub-location>Philip Morris</pub-location><accession-num>11 Nov 2011</accession-num><urls><related-urls><url>;[39]Military women and wives, assumed to be low income1995PM2000s: coupons, packagingFinancial services solution ideas (not implemented) including prepaid debit cards with benefits (money transfer capabilities) ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>2000</Year><RecNum>43</RecNum><DisplayText>[43]</DisplayText><record><rec-number>43</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">43</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Pm USA Mission Exploration Project Red Team Final Presentation</title></titles><pages>2082933623/3791</pages><dates><year>2000</year><pub-dates><date>27 Jun</date></pub-dates></dates><pub-location>Philip Morris</pub-location><accession-num>08 Nov 2012</accession-num><urls><related-urls><url>;[43]The unbanked – primarily very low-income women2000PMPersonal touch (Direct Mail) to give consumers the feeling that “you're important to me” ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>2002</Year><RecNum>45</RecNum><DisplayText>[46]</DisplayText><record><rec-number>45</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">45</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>STRATEGIES. 2004 (20040000) WINSTON OP</title></titles><pages>529728721-8827</pages><dates><year>2002</year><pub-dates><date>19 Mar</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>12 Oct 2011</accession-num><urls><related-urls><url>;[46]Low-income women2002RJRWinstonDirect mail or checks in cartons or packs distributed on payday (proposed but not implemented) ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>2001</Year><RecNum>38</RecNum><DisplayText>[47]</DisplayText><record><rec-number>38</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">38</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>DIRECT MAIL AT TOBACCO STORES</title></titles><pages>2083423456/3458</pages><dates><year>2001</year><pub-dates><date>00 Mar</date></pub-dates></dates><pub-location>Philip Morris</pub-location><accession-num>26 Nov 2011</accession-num><urls><related-urls><url>;[47]Low-income women2001PM“Cash card” for Winston brand’s 50th anniversary - Customers would put money on a card via the Winston website for discount cigarette purchases at retail ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>2004</Year><RecNum>143</RecNum><DisplayText>[101]</DisplayText><record><rec-number>143</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">143</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>2004 (20040000) Brainstorming Summary</title></titles><pages>529518409-8452</pages><dates><year>2004</year><pub-dates><date>00</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>13 Nov 2012</accession-num><urls><related-urls><url>;[101] (not implemented)Low-income women and other Winston consumers2004RJRWinstonJointly branded Winston Mastercard ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>2004</Year><RecNum>143</RecNum><DisplayText>[101]</DisplayText><record><rec-number>143</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">143</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>2004 (20040000) Brainstorming Summary</title></titles><pages>529518409-8452</pages><dates><year>2004</year><pub-dates><date>00</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>13 Nov 2012</accession-num><urls><related-urls><url>;[101] (not implemented)Low-income women and other Winston consumers2004RJRWinstonCo-branded pre-paid “Freedom of Choice” Discover debit cards reloadable with proofs-of-purchase and distributed in cigarette packages ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>2006</Year><RecNum>135</RecNum><DisplayText>[100]</DisplayText><record><rec-number>135</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">135</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>FINAL STM Boards-08-22-06.ppt</title></titles><pages>3042364499/3042364514</pages><dates><year>2006</year><pub-dates><date>22 Aug</date></pub-dates></dates><pub-location>Philip Morris</pub-location><accession-num>13 Nov 2012</accession-num><urls><related-urls><url>;[100]Low income women and other Bailey’s consumers2006S&M BrandsBailey’s“Red Chrome Weekly Rewards Card”- potentially related to the Pioneer Card, but referred to exclusively in a brief email ADDIN EN.CITE <EndNote><Cite><Author>Nikolov</Author><Year>2007</Year><RecNum>103</RecNum><DisplayText>[98]</DisplayText><record><rec-number>103</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">103</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors><authors><author>Nikolov, Boyan G.</author></authors></contributors><titles><title>REMINDER: Tuesday&apos;s Rendezvous - Red Chrome Card - 2 to 6 PM</title></titles><pages>3075950103/3075950103</pages><dates><year>2007</year><pub-dates><date>19 Jun</date></pub-dates></dates><pub-location>Philip Morris</pub-location><accession-num>13 Nov 2012</accession-num><urls><related-urls><url>;[98], and confidential qualitative research write-up entitled “Quick observations – Red Chrome Card” HYPERLINK "" (no evidence of implementation)Uncertain – documents confidential2007PMCreation of “editor persona” for direct mailings -‘Chris Miller,’ an “upbeat, friendly and informative” voice for consumers to “trust and identify with” ADDIN EN.CITE <EndNote><Cite ExcludeAuth="1"><Year>2007</Year><RecNum>150</RecNum><DisplayText>[49]</DisplayText><record><rec-number>150</rec-number><foreign-keys><key app="EN" db-id="fxw0fssdqr9de7ea09uv550w9xvzsr9dsvza">150</key></foreign-keys><ref-type name="Tobacco Document">40</ref-type><contributors></contributors><titles><title>Doral. Brand Architecture &amp; Style Guide. Welcome to Doral. Imagine Getting More</title></titles><pages>536287985-8018</pages><dates><year>2007</year><pub-dates><date>00 Jan</date></pub-dates></dates><pub-location>RJ Reynolds</pub-location><accession-num>21 Nov 2012</accession-num><urls><related-urls><url>;[49]Older, low SES women2007RJRDoralVirginia Slims Purse Packs – slender cigarettes with lipstick-like packaging{Healton, 2009 #215}Young women (lower incomes)2009PMVSCamel No. 9 packaging in pink{Healton, 2009 #215}Young women (lower incomes)2009RJRCamel ................
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