Web Strategy Planning Template 2017 updated2
Web Strategy
Search
GOOGLE
Back Links & PR
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SEM
Paid Search (Google Adwords)
Mobile & Tablet Friendly Site
WEBSITE
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YouTube Email Marketing WebiVnianres
Pinterest Clubhouse
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MARKETING
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PURCHASE Buy Upsell PRaeindeMwembership
ENQUIRE Contact Us Form Phone / Book an Appointment Email Us
CONNECT Subscribe to Email Newsletter Marketing Funnel / Email Autoresponder Webinars / Facebook Live Connect on Social Media or Messenger Bots
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v11.0
Free Download at .au/web-strategy-planning-template Bluewire Media .au @Bluewire_Media David Meerman Scott @dmscott
? 2021 by Bluewire Media and David Meerman Scott v11.0 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit,
Web Strategy Planning Template
WHO WHAT WHY WHERE HOW WHEN
Buyer Persona
1:
Description Who is this person?
Problems you solve for this buyer? Why are they buying from you? Actions you'd like them to take: Purchase Enquire
Connect
Free download (Lead magnet) How are you remarkable?
Proof Guarantees, testimonials, press etc. Where are they? Google, blogs, Facebook, Instagram etc. Who do they trust?
Content is King (Strategy) What will you publish?
Keywords buyers type into Google. Marketing is Queen (Tactics) Blog, Twitter, YouTube, email, newsletter, e-books, Facebook, podcasts etc.
Things to do this week:
... this month:
... this quarter:
... this year:
COMPANY: PRODUCT/SERVICE:
2:
No. of Purchases: No. of Enquiries: No. of Connections: No. of Downloads:
GOAL
RESULT
SCORECARD
v11.0
Free Download at .au/web-strategy-planning-template Bluewire Media .au @Bluewire_Media David Meerman Scott @dmscott
? 2021 by Bluewire Media and David Meerman Scott v11.0 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit,
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