2022 National Days Calendar for Business - Small Business Trends

2022 National Days Calendar for Business

Small Business Trends presents this mini ebooklet for business owners and marketing teams to

use to help promote their companies and brands on social media, in-store promotions, and more.

Don¡¯t let these widely recognized and often celebrated national days and months go by without

capitalizing on them to help your business.

How to Use a List of National Holidays for Marketing in a

Small Business

Are you in a pet related business, such as dog grooming or pet treats? If so, your customers may

be interested in a special spa day you host on National Love Your Pet Day.

Own a coffee shop? Then National Coffee Day could be an awesome opportunity to run a sale on

lattes or do a flash Facebook promotion to drive some foot traffic to your cafe.

Or perhaps you do financial planning or business succession planning. In that case you might

want to highlight National Employee Appreciation Day on your blog to get some attention for

your thought leadership in that niche.

Some national observance days are more popular than others, of course. You¡¯ve probably never

heard of Espresso Day (November 23), and probably never will again. On the other hand, every

business owner knows Valentine¡¯s Day ¡ª especially florists and candy shop owners.

However, for small businesses, some of the lesser-known national holidays might be your best

marketing opportunities. Here¡¯s why.

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On a smaller national day you¡¯re less likely to have your marketing campaign

overshadowed by Big Mega Corp¡¯s humongous marketing budget.

Some funny national holidays just make people smile, like National Make Your Bed Day in

September. The fun factor alone could get you mileage (particularly if you run a furniture

or mattress store!).

And weird national holidays like National Handbag Day on October 10 grab attention

through their sheer ¡­ weirdness. Yet a day like that is perfect for marketing in a boutique

or fashion eCommerce shop.

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2022 National Days Calendar for Business

10 Ways to Use National Holidays for Marketing

Before we get to our list of national holidays, national weeks and national months below, we have

some idea starters for how to use national holidays for marketing:

Use National Holidays on Social Media and in Content Marketing:

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Create content for your blog highlighting a national holiday, national week or national

month relevant to your business. You can publish the content on the day in question, but if

you¡¯re looking for potential search engine traffic, publish a post ahead of time. People

may be searching in search engines before the holiday arrives. Then post another when

the national holiday starts, linking back to your first one.

Share that content on social media, using the relevant hashtag. Others may find it when

they search the hashtag on social media.

Include an image in your social post. Use a tool like Canva or Picmonkey to superimpose

the name of the national holiday, the date and any relevant hashtag on the image, too.

People love to share images to visibly show their support of national holidays, so a

properly labeled image can increase shares.

Use National Holidays As a Reason to Run Sales and Specials:

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Put something on sale or offer a special deal in honor of the national day observance.

Publicize your sale, by putting signs in your physical location if you have one.

Distribute details about the special deal to your email list and social media channels in

honor of the day, week or month being commemorated.

Use National Holidays As a Theme for Events:

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Hold a celebration at your office or a physical location in honor of the national holiday.

Invite customers to attend along with your team. It gets both groups more engaged with

your business.

Take pictures celebrating the national day (or national week or national month).

Take the celebration online. Load pictures to social channels like Instagram, Facebook,

Twitter and Pinterest, using the related hashtag such as #FarmersMarketWeek.

Repurpose the pictures along with a bit of background text about the celebration and use

in your next customer newsletter. Or use the pictures to create an engagement-building

post for your company blog. Put a blurb and picture in your website¡¯s About page, too,

about your celebration and support.

? Copyright 2003 - 2022, Small Business Trends LLC. All rights reserved.

"Small Business Trends" is a registered trademark.

2022 National Days Calendar for Business

The above 10 quick and easy tips for using national holidays in marketing should get you started.

But if you want more ideas for how to use holidays and national days, weeks or months in

marketing, read:

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Everyday is a Holiday: Are You Making the Most of Obscure Holidays?

50 Tips for Marketing Your Business This Holiday Season

50 Main Street Local Marketing Ideas for Holidays

Now that you have ideas for how to use national holidays for marketing a small business, let¡¯s find

a day or two to use in your marketing, shall we? Scroll down to browse the List of National

Holidays for Small Business Marketing.

2022 National Days Calendar for Business

January 2022 Monthly Holidays

National Hobby Month

National Bath Safety Month

National Hot Tea Month

National Mentoring Month

National Soup Month

National Oatmeal Month

National Train Your Dog Month

National CBD Month

National Celebration of Life Week, January 1-7

National Letter Writing Week, January 9-15

National Pizza Week, January 9-15

January 2022 National Days

New Year¡¯s Day, January 1

Hangover Day, January 1

Bloody Mary Day, January 1

Buffet Day, January 2

National Science Fiction Day, January 2

Personal Trainer Awareness Day, January 2

Trivia Day, January 4

Spaghetti Day, January 4

Keto Day, January 5

Whipped Cream Day, January 5

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2022 National Days Calendar for Business

Three Kings Day, January 6

Bubble Bath Day, January 8

Cut Your Energy Costs Day, January 10

Clean Off Your Desk Day, January 10

Milk Day, January 11

Shop for Travel Day, January 11

Pharmacist Day, January 12

Dress Up Your Pet Day, January 14

Hat Day, January 15

National Use Your Gift Card Day, January 15

Martin Luther King Jr. Day (observed), January 17

Popcorn Day, January 19

Cheese Lovers Day, January 20

Get to Know Your Customers Day #GetToKnowYourCustomersDay, January 20

Granola Bar Day, January 21

Hugging Day, January 21

Pie Day, January 23

Peanut Butter Day, January 24

Beer Can Appreciation Day, January 24

Opposite Day, January 25

Plan for Vacation Day, January 25

Green Juice Day, January 26

Data Privacy Day, January 28

Fun at Work Day, January 28

Puzzle Day, January 29

February 2022 Monthly Holidays

American Heart Month

Black History Month

Cancer Prevention Month

Canned Food Month

Children¡¯s Dental Health Month

Hot Breakfast Month

Responsible Pet Owner Month

Bake for Family Fun Month

Cherry Month

Pride in Food Service Week, February 6-12

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"Small Business Trends" is a registered trademark.

2022 National Days Calendar for Business

February 2022 National Days

Dark Chocolate Day, February 1

Freedom Day, February 1

Chinese New Year, February 1

Groundhog Day, February 2

Women Physicians Day, February 3

World Cancer Day, February 4

National Hemp Day, February 4

Frozen Yogurt Day, February 6

Send a Card to a Friend Day, February 7

Safer Internet Day, February 8

Clean Out Your Computer Day, February 8

Pizza Day, February 9

Toothache Day, February 9

Home Warranty Day, February 10

Inventors Day #InventorsDay, February 11

Make a Friend Day, February 11

Global Movie Day, February 12

Super Bowl LVI, February 13

Galentine¡¯s Day, February 13

Valentine¡¯s Day #ValentinesDay, February 14

Single¡¯s Awareness Day, February 15

Almond Day, February 16

Caregivers Day, February 18

Drink Wine Day, February 18

Love Your Pet Day #LoveYourPetDay, February 20

Presidents Day #PresidentsDay, February 21

Grain-Free Day, February 21

Margarita Day, February 22

World Spay Day, February 22

Tortilla Chip Day, February 24

Toast Day, February 24

Chili Day, February 24

Floral Design Day, February 28

March 2022 Monthly Holidays

National Craft Month

National Women¡¯s History Month

National Nutrition Month

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"Small Business Trends" is a registered trademark.

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