Chapter 9—Product Concepts

a. a light bulb for the front porch fixture b. Vital Radiance makeup by Revlon for women over 50 c. a ream of paper for your printer d. a gas grill for the new patio e. a copy of the Wall Street Journal ... You have to convince your boss that packaging will be the key to increasing sales of the company's new line of instant pudding mixes, so ... ................
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