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EntrepreneurshipAdvertising Campaign Project50 pointsOBJECTIVE: To develop an Advertising Campaign for the introduction of your business. Create advertising promotions. All promotions to be themed around the opening of your new business. There should be some consistent messages in each of the pieces.All advertisements should include your logo and/or slogan!CREATE A “SLOGAN” FOR THE CAMPAIGN____________________________________This should appear somehow in every adCREATE A BUSINESS CARD AND LETTERHEAD FOR YOUR BUSINESS/OWNERUse location information from yesterday, make up phone numberSELECT A MINIMUM OF 4 BELOW: (10 points possible for each piece)Newspaper ad (include a border showing the size and use no more than one color appropriately) Billboard ad (template on the M drive, class folders—Entrepreneurship)Radio ad (show script or produce it on Garage Band or like program. Should be timed to be a 30 second ad))Brochure (tri-fold) provide more detailed information on product(s); could be used to actually helpSell, sign up, etc.Web site (design what the Home Page would look like)Direct Mail Ad (postcard, brochure, etc. Brochure template on Publisher)Magazine ad (produced for a local/regional magazine) If not full page, show the size with a border. This can be full color)Social media campaign—create sample posts, tweets, chats that would take place over a series of timeOther???? . . . discuss with Ms. ThompsonThe plan is to be submitted by ___________________________________. Up to 10 points to be earned for the professionalism of your advertisements.Each piece should be printed on its own page to be later used in the appendix of your business plan. Should be labeled at the top. Above the ad it should state what form it is.Sample of what it “could” look like on back.-1168744548488-11747544577031115430085520383544577038182383941806-117475337312031115456565Sample Layouts ................
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