Penn, Schoen & Berland Associates



-41910-43434014859005715002425 OLYMPIC BOULEVARDSUITE 200ELOS ANGELES, CA. 002425 OLYMPIC BOULEVARDSUITE 200ELOS ANGELES, CA. The Equalizer Competitive Trailer TestJune 2014N=600 SCREENERS/* QAGE */ How old are you? /* OPEN END NUMERIC */ ## TERMINATE IF UNDER 17 OR OVER 54 ## /* QGENDER */ Are you...?Male Female/* QRACE */Which of the following best describes your racial or ethnic group?White / CaucasianAfrican-American / Black / Caribbean-AmericanAsian / Pacific IslanderHispanic / LatinoOther /* SPECIFY */ ## IF NOT CHOICE 4 IN QRACE ASK ## AUTONUM \* MERGEFORMAT Are you of Hispanic descent?Yes## CODE AS QRACE CHOICE 4 ## No /* NEW PAGE */ ## PUT ALL AUDIENCE CODING ON ONE PAGE ##/* QAud1 */ /* CODE */ AUDIENCE CODE 1Male 17-24## QUOTA AT 75 PER CELL ##Female 17-24 ## QUOTA AT 75 PER CELL ##Male 25-34## QUOTA AT 75 PER CELL ##Female 25-34 ## QUOTA AT 75 PER CELL ##Male 35-44 ## QUOTA AT 75 PER CELL ##Female 35-44 ## QUOTA AT 75 PER CELL ##Male 45-54 ## QUOTA AT 75 PER CELL ##Female 45-54 ## QUOTA AT 75 PER CELL ##/* QAudRace */ /* CODE */ Race Quota White, Asian, Other Males <35 ## QUOTA AT 100 PER CELL ##White, Asian, Other Males 35+ ## QUOTA AT 100 PER CELL ##White, Asian, Other Females <35 ## QUOTA AT 100 PER CELL ##White, Asian, Other Females 35+ ## QUOTA AT 100 PER CELL ##Hispanic Males <35 ## QUOTA AT 30 PER CELL ##Hispanic Males 35+ ## QUOTA AT 30 PER CELL ##Hispanic Females <35 ## QUOTA AT 30 PER CELL ##Hispanic Females 35+ ## QUOTA AT 30 PER CELL ##AA Males <35 ## QUOTA AT 23 PER CELL ##AA Males 35+ ## QUOTA AT 23 PER CELL ##AA Females <35 ## QUOTA AT 23 PER CELL ##AA Females 35+ ## QUOTA AT 23 PER CELL ##/* QAud2 */ /* CODE */ AUDIENCE CODE 217-24 YEAR OLDS25-34 YEAR OLDS35-44 YEAR OLDS45-54 YEAR OLDS/* QAud3 */ /* CODE */ 25 Break Code Males <25Males 25+Females <25Females 25+/* QAud4 */ /* CODE */ 30 Break Code Males <30Males 30+Females <30Females 30+/* QAud5 */ /* CODE */ 35 Break Code Males <35Males 35+Females <35Females 35+/* NEW PAGE */ ## IF QAGE>24 ## /* QPARENT */ Are you the parent of a child under the age of 18?Yes No AUTONUM \* MERGEFORMAT What state do you live in? /* DROP */ /* STATE */ ## TERMINATE NON-US ## ## Q4, Q5, Q6 SAME PAGE ## AUTONUM \* MERGEFORMAT Do you or any member of your household work for any of the following types of companies? /* MULTIPLE RESPONSES PERMITTED */ Marketing research firm /* TERMINATE */ Newspaper/trade journal, or published periodical /* TERMINATE */ Radio or TV station /* TERMINATE */ Computer or telecommunications companyMotion Picture company /* TERMINATE */ Advertising agency /* TERMINATE */ None of the above AUTONUM \* MERGEFORMAT When is the last time that you saw a movie in the movie theater?This past weekWithin the past two weeksWithin the past monthWithin the past two monthsWithin in the past 6 months /* TERMINATE */ Within the past year /* TERMINATE */ AUTONUM \* MERGEFORMAT Thinking back to the past 6 months, approximately how many movies have you seen in the movie theater? /* OPEN END NUMERIC (0 TO 52) */ ## CODE FREQUENT ## ## Q6B-Q6C SAME PAGE ## /* Q6B */ How often do you see movies in the theater two weekends in a row? OftenOccasionallyRarelyNever/* Q6C */When is the last time that you saw a movie in the theater two weekends in a row?Within the past monthWithin the past two monthsWithin in the past 6 months Within the past year More than a year agoCan’t remember## QGENRE, Q7, Q8 SAME PAGE ##/* QGENRE */ What are your favorite movie genres? Please select up to three genres. /* MULTIPLE RESPONSES PERMITTED (UP TO 3) */ ActionAdventureAnimationComedyDocumentaryDramaFamilyFantasyHorrorIndependentMusic/DanceMysteryRomanceRomantic ComedySci-FiSuspense Thriller AUTONUM \* MERGEFORMAT How often do you talk about movies with your friends, and family members?All The Time FrequentlyOccasionallyNot that often AUTONUM \* MERGEFORMAT About how often do you see movies during the first week or ten days after they open? Very oftenOftenOccasionallyRarelyNever/* NEW PAGE */ Actor EValuation/* METRIC A */ Please rate each of these actors on the following scale.I am a big fanI am somewhat of a fanI used to be a fan, but not anymoreI have never been a fanI have never seen or heard before/* REPEAT CODES */ /* RANDOM ROTATE SERIES */ ## CARD SORTING ## ## SPLIT ON TWO PAGES ##/* QFAND */ Denzel Washington /* <script src=""></script> */ AUTONUM \* Arabic Liam Neeson /* <script src=""></script> */ AUTONUM \* Arabic Mark Wahlberg /* <script src=""></script> */ AUTONUM \* Arabic Samuel L. Jackson /* <script src=""></script> */ AUTONUM \* Arabic Matt Damon /* <script src=""></script> */ AUTONUM \* Arabic Ben Affleck /* <script src=""></script> */ AUTONUM \* Arabic Robert Downey Jr. /* <script src=""></script> */ AUTONUM \* Arabic Bruce Willis /* <script src=""></script> */ AUTONUM \* Arabic Will Smith /* <script src=""></script> */ AUTONUM \* Arabic Harrison Ford /* <script src=""></script> */ AUTONUM \* Arabic Tom Cruise /* <script src=""></script> */ AUTONUM \* Arabic Russell Crowe /* <script src=""></script> */ AUTONUM \* Arabic Hugh Jackman /* <script src=""></script> */ AUTONUM \* Arabic Dwayne Johnson /* <script src=""></script> */ AUTONUM \* Arabic Morgan Freeman /* <script src=""></script> */ AUTONUM \* Arabic Tom Hanks /* <script src=""></script> */ AUTONUM \* Arabic Christian Bale /* <script src=""></script> */ AUTONUM \* MERGEFORMAT Vin Diesel /* <script src=""></script> */ AUTONUM \* MERGEFORMAT Leonardo DiCaprio /* <script src=""></script> */ AUTONUM \* MERGEFORMAT Jamie Foxx /* <script src=""></script> */ AUTONUM \* MERGEFORMAT Channing Tatum /* <script src=""></script> *//* END SERIES *//* METRIC B */ Please indicate how interested you would be in seeing a new movie with each of the following actors listed below. Definitely would see itProbably would see itMight or might not see itProbably would not see itDefinitely would not see it/* RANDOM ROTATE SERIES */ /* REPEAT CODES */ ## SPLIT ON TWO PAGES ## /* QPREINTD */ Denzel Washington AUTONUM \* Arabic Liam Neeson AUTONUM \* Arabic Mark Wahlberg. AUTONUM \* Arabic Samuel L. Jackson AUTONUM \* Arabic Matt Damon AUTONUM \* Arabic Ben Affleck AUTONUM \* Arabic Robert Downey Jr AUTONUM \* Arabic Bruce Willis AUTONUM \* Arabic Will Smith AUTONUM \* Arabic Harrison Ford AUTONUM \* Arabic Tom Cruise AUTONUM \* Arabic Russell Crowe AUTONUM \* Arabic Hugh Jackman AUTONUM \* Arabic Dwayne Johnson AUTONUM \* Arabic Morgan Freeman AUTONUM \* Arabic Tom Hanks AUTONUM \* Arabic Christian Bale AUTONUM \* MERGEFORMAT Vin Diesel AUTONUM \* MERGEFORMAT Leonardo DiCaprio AUTONUM \* MERGEFORMAT Jamie Foxx AUTONUM \* MERGEFORMAT Channing Tatum/* END SERIES */ /* QACTORSHOWDOWN */ If you had to choose between a new movie starring Denzel Washington and a new movie starring Liam Neeson, which would you be most likely to see in the theater? /* RANDOM ROTATE CHOICES */ A movie starring Denzel WashingtonA movie starring Liam NeesonI would not be interested in seeing either movie /* DO NOT ROTATE */ awareness /* QAWARE */ Have you heard of any of the following movies that are coming soon to a theater near you? Please select all the movies you have heard of. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ The Equalizer – starring Denzel Washington, Chloe Grace Moretz, and Melissa Leo A Walk Among the Tombstones – starring Liam Neeson, Boyd Holbrook, and AstroGone Girl – starring Ben Affleck, Rosamund Pike, Neil Patrick Harris, and Tyler PerryNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ /* RED HERRING */ title/star /* METRIC C */ Please indicate how likely you will be to see each of the following movies in a movie theater when it is released:Definitely would see itProbably would see itMight or might not see itProbably would not see itDefinitely would not see it/* RANDOM ROTATE SERIES */ /* REPEAT CODES */ AUTONUM \* MERGEFORMAT The Equalizer – starring Denzel Washington, Chloe Grace Moretz, and Melissa Leo AUTONUM \* MERGEFORMAT A Walk Among the Tombstones – starring Liam Neeson, Boyd Holbrook, and Astro AUTONUM \* MERGEFORMAT Gone Girl – starring Ben Affleck, Rosamund Pike, Neil Patrick Harris, and Tyler Perry/* END SERIES */ TRAILER EVALUATION/* DISPLAY */ You are now going to be shown previews for some of the movies that have been mentioned. Please view each trailer carefully. After you view each trailer, you will be asked a few questions about that movie./* NEW PAGE */ /* DISPLAY */ You are now going to view a trailer for /* [INSERT FROM SERIES] */ . Please view the trailer very carefully. After you have watched the trailer, you will be asked a few questions about the movie.## SHOW MOVIE TRAILER ## /* METRIC A */ What one word first comes to mind upon viewing this trailer? /* OPEN END 1 BOXES 1 REQ */ ## ONLY ALLOW ONE WORD ##/* METRIC B */ Based upon this trailer, how likely would you be to go see /* [INSERT FROM SERIES] */ in a movie theater this summer?Definitely would see itProbably would see itMight or might not see itProbably would not see itDefinitely would not see it## IF METRIC B CHOICE 1 ## /* METRIC C */ Why do you say that you definitely want to see this film this summer? /* OPEN END 1 BOXES 1 REQ */## IF METRIC B CHOICE 2-5 ## /* METRIC D */ What is holding you back from definitely wanting to see this film this summer? /* OPEN END 1 BOXES 1 REQ *//* METRIC E */ Which of the following words or phrases do you think apply to this trailer? Please select all that apply. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */ Attention-grabbingMemorableRelevant to meInformativeUniqueEasy to understandBoringConfusingNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE *//* METRIC F */ Which of the following best describe the actions you would take if you saw this trailer on TV or online? Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */Talk to my friends/family about the movie in person Talk to my friends/family about the movie online (i.e. Facebook, Twitter)Share the trailer online (i.e. Email, Social Network post)Follow or become a fan of the movie on Twitter and/or FacebookGo to the movie’s official Facebook page or websiteGo online to watch more clips from the movie (i.e. YouTube, iTunes Trailers, etc.)Search for more info online (i.e. Google, Fandango, IMDB, etc.)Watch the trailer againFast-forward or skip through the trailerNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ /* METRIC G */ Based on this trailer, how likely are you to see /* [INSERT FROM SERIES] */ in the theater on opening weekend?Absolutely certain to seeVery likely to seePossibly will seeNot very likely to seeNot at all likely to see /* METRIC H */ Based on this trailer, does /* [INSERT FROM SERIES] */ look like a film you would …? Pay to see at a movie theaterPay to rent at homeWait until you can watch for free at homeNever watch /* METRIC I */ Based on this trailer, do you think /* [INSERT FROM SERIES] */ will be...?ExcellentVery GoodGoodFairNot Very GoodBad/* METRIC J */ Based upon the trailer, which of the following adjectives do you think best describe /* [INSERT FROM SERIES] */ ? /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ ## TWO COLUMNS ## Action-packedBig-event movieBoringCoolDramaticEntertainingFamily-friendlyFor people like meFunnyHas a good castHeartwarmingInteresting storyLooks like a good movieMemorableMy kind of moviePredictableRomanticScarySuspensefulSparks my curiosityTurns me offVisually appealingWill keep me on the edge of my seat/* METRIC K */ How likely are you to recommend to your friends and family members that they see /* [INSERT FROM SERIES] */? Very likely Somewhat likelyNot very likely Not at all likely /* METRIC L */ After viewing this trailer, how interested are you in finding out more information about /* [INSERT FROM SERIES] */?????Very interested in finding out moreSomewhat interested in finding out moreNot very interested in finding out moreNot at all interested in finding out more/* METRIC M */ There are more entertainment options than ever before competing for your attention, free time, and money. Given all the entertainment options at your disposal, where does going to the theater to see /* [INSERT FROM SERIES] */ stand on the list of things to do with your free time? At the bottom of my list of things to do with my free time ––––––––At the top of my list of things to do with my free time## IF METRIC B=C1 ## /* METRIC N */ How many people do you anticipate seeing this film with? /* OPEN END NUMERIC (0 TO 9) */ /* NEW PAGE */ ## ASK ONLY IF THE EQUALIZER (Q51) ##/* METRIC O */ Below is a list of statements some people have given as to why they might be interested in seeing The Equalizer. Please select those that best describe why you might be interested in seeing The Equalizer. Please select as many as apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ I am a fan of Denzel Washington (Robert McCall)I am a fan of Chloe Grace-Moretz (Teri/Alina)I am a fan of Melissa Leo (Susan)I like that it is based off the TV show The EqualizerI like the cast overallThe character of Robert McCall is compellingI like the genreI like the story of one man trying to take down the entire Russian mob I like the Boston settingI like that McCall is trying to protect Teri/Alina (Chloe Grace-Moretz)I like the relationship between McCall and Susan (Melissa Leo)I like that McCall is a mysterious figureI like how McCall plans out his attacksI like the violenceI like the action elementsI like the suspenseful elementsI like that it seems dark and grittyThe story seems original The story seems similar to other Denzel movies, in a good wayIt looks like my kind of movieIt seems like a good movie to see in the theaterI like that it is from the director of Olympus Has Fallen and Training DayI like that it is a reteaming of Denzel Washington and Antoine Fuqua from Training DayNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ /* NEW PAGE */ ## ASK ONLY IF A WALK AMONG THE TOMBSTONES (Q52) ##/* METRIC P */ Below is a list of statements some people have given as to why they might be interested in seeing A Walk Among the Tombstones. Please select those that best describe why you might be interested in seeing A Walk Among the Tombstones. Please select as many as apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ I am a fan of Liam Neeson (Matt Scudder)I like the cast overallI like the character of Matt Scudder (Liam Neeson)I like that it’s based on a bestselling novelI like the story about an ex-cop trying to solve a kidnapping/murderI like the New York settingI like the story of a troubled ex-cop who does favors for peopleI like the music / soundtrackIt looks like my kind of movieThe story seems interestingIt looks like a good movie to see in theatersIt looks like a thriller that will keep me guessingI like that it looks dark and grittyIt looks like it will have some good fight scenesIt looks like it will be action-packedThe movie looks dramaticThe story seems clever and originalThe movie looks entertainingThe story seems similar to other movies starring Liam Neeson, in a good wayIt’s the kind of movie I would enjoy seeing on a dateIt’s the kind of movie I would enjoy seeing with my friends It’s the kind of movie I would enjoy seeing with my familyNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ ## METRIC Q, R, S SAME PAGE ## /* METRIC Q */ Do you think /* [INSERT FROM SERIES] */ is mostly for males, females, or for both equally?Mostly for malesMostly for femalesFor both males and females equally/* METRIC R */ How fresh and original do you think /* [INSERT FROM SERIES] */ is compared to other recent films?Very fresh and originalSomewhat fresh and originalNot very fresh and originalNot at all fresh and original/* METRIC S */ What type of movie would you say /* [INSERT FROM SERIES] */ is most? /* RANDOM ROTATE CHOICES */ ActionAdventureCrime DramaMysterySuspense ThrillerPsychological Thriller /* NEW PAGE */ /* DISPLAY */ You are now going to be asked a few questions about this movie's main character.## IF Q51 THE EQUALIZER ## /* METRIC T */ What one word first comes to mind when thinking about Denzel Washington’s character, Robert McCall? /* OPEN END 1 BOXES 1 REQ */ ## ONLY ALLOW ONE WORD #### IF Q52 A WALK AMONG THE TOMBSTONES ##/* METRIC U */ What one word first comes to mind when thinking about Liam Neeson’s character, Matt Scudder? /* OPEN END 1 BOXES 1 REQ */ ## ONLY ALLOW ONE WORD ## ## IF Q51 THE EQUALIZER ## /* METRIC V */ How much do you like the character of Robert McCall (Denzel Washington)?Very much Somewhat Not very much Not at all ## IF Q52 A WALK AMONG THE TOMBSTONES ##/* METRIC W */ How much do you like the character of Matt Scudder (Liam Neeson)?Very much Somewhat Not very much Not at all ## IF Q51 THE EQUALIZER ##/* METRIC X */ Below is a list of adjectives that could be used to describe Denzel Washington’s character, Robert McCall. Please select the adjectives you think best describe the character given everything you know. You may select as many or as few as you like. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ A VigilanteAn every-manAnnoyingBadassCleverClichéConfidentConflictedContemporary/ModernCoolEdgyHeroicIntenseLikeableMeanRelatableSelflessSensitiveSexySmartTalentedToughUniqueUnlikeableUnpredictableViolentWitty/* METRIC Y */ Below is a list of adjectives that could be used to describe Liam Neeson’s character, Matt Scudder. Please select the adjectives you think best describe the character given everything you know. You may select as many or as few as you like. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ A VigilanteAn every-manAnnoyingBadassCleverClichéConfidentConflictedContemporary/ModernCoolEdgyHeroicIntenseLikeableMeanRelatableSelflessSensitiveSexySmartTalentedToughUniqueUnlikeableUnpredictableViolentWitty/* RANDOM ROTATE SERIES */ /* REPEAT CODES */ AUTONUM \* MERGEFORMAT The Equalizer AUTONUM \* MERGEFORMAT A Walk Among the Tombstones/* END SERIES */WEEKEND horseraces/* QHR */ If these movies were released within a week of each other, based on the trailers, which movie would you most want to see in the theater?/* RANDOM ROTATE CHOICES */ The Equalizer – starring Denzel Washington, Chloe Grace Moretz, and Melisssa LeoA Walk Among the Tombstones – starring Liam Neeson, Boyd Holbrook, and AstroNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ /* QFirstChoiceHR */ Code First ChoiceThe Equalizer ## IF QHR C1 ## A Walk Among the Tombstones ## IF QHR C2 ##Neither## IF ELSE #### IF QHR C1 OR C2 ## AUTONUM \* MERGEFORMAT Why do you say that /* [INSERT QFirstChoiceHR] */ is your first choice? /* OPEN END 1 BOXES 1 REQ */ ## IF QHR NOT C1 ## AUTONUM \* MERGEFORMAT Why did you not choose The Equalizer as the film you most want to see in the theater? /* OPEN END 1 BOXES 1 REQ *//* QBOTH */ A Walk Among the Tombstones is being released in theaters one week before The Equalizer. Knowing this information, please select the option that best describes the actions you are likely to take:I would see A Walk Among the Tombstones in theaters and also see The Equalizer in theaters when it is released a week later.I would only see A Walk Among the Tombstones in theaters and skip The Equalizer when it is released a week later.I would skip A Walk Among the Tombstones and only see The Equalizer in theaters when it is released a week later.I would not see either of these movies in theaters. AUTONUM \* MERGEFORMAT Why did you say that? /* OPEN END 1 BOXES 1 REQ */ /* NEW PAGE */ /* QCHARACTERSHOWDOWN */ Of the two characters Robert McCall (Denzel Washington) and Matt Scudder (Liam Neeson), who would you most want to see on the big screen? /* RANDOM ROTATE CHOICES */ Robert McCall (Denzel Washington)Matt Scudder (Liam Neeson)Neither /* DO NOT ROTATE */ competitve attributes horserace/* METRIC A */ Please select the movie you feel best represents each of the attributes listed below. /* RANDOM ROTATE CHOICES */ ????The EqualizerA Walk Among the TombstonesNeither /* EXCLUSIVE */ /* DO NOT ROTATE */ /* ROTATE SERIES */ /* REPEAT CODES */ AUTONUM \* MERGEFORMAT Most Original AUTONUM \* MERGEFORMAT Most Entertaining AUTONUM \* MERGEFORMAT Most Exciting AUTONUM \* MERGEFORMAT Best Quality AUTONUM \* MERGEFORMAT Has the most compelling villain AUTONUM \* MERGEFORMAT Has the most compelling hero AUTONUM \* MERGEFORMAT Coolest AUTONUM \* MERGEFORMAT Most suspenseful AUTONUM \* MERGEFORMAT Has the best cast AUTONUM \* MERGEFORMAT Most interesting story AUTONUM \* MERGEFORMAT Most thought-provoking AUTONUM \* MERGEFORMAT Most action-packed AUTONUM \* MERGEFORMAT The movie I would most want to see with my friends AUTONUM \* MERGEFORMAT The movie I would most want to see on a date or with my spouse AUTONUM \* MERGEFORMAT The movie everyone will be talking about AUTONUM \* MERGEFORMAT The movie I most need to see on the big-screen/* END SERIES */ /* QASPECTS */ What aspect of The Equalizer would make you most interested in seeing the film in theaters relative to the other films released during that time? /* RANDOM ROTATE CHOICES */ The story of one man trying to take down the entire Russian mobThe story of an ex-cop trying to protect a young girl forced into prostitutionThe story of a man with a mysterious past and a unique set of fighting skills who helps protect the innocentNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ demographics, psychographics and media usage AUTONUM \* MERGEFORMAT Which of the following films did you see in the theater in the past year? /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */ The Hunger Games: Catching FireDespicable Me 2FrozenMan of SteelMonsters UniversityGravityThe Hobbit: The Desolation of SmaugFast & Furious 6Star Trek Into DarknessThor: The Dark WorldThe HeatWe're the MillersThe ConjuringGrown Ups 2The WolverineAnchorman 2: The Legend ContinuesNow You See MeLee Daniels' The ButlerThe Hangover Part IIICaptain PhillipsJackass Presents: Bad GrandpaPacific RimThis is the EndNeighborsX-Men: Days of Future PastGodzillaBlendedThe Amazing Spider-Man 2The LEGO MovieCaptain America: The Winter Soldier2 GunsNon-StopPrisonersNone of the Above /* EXCLUSIVE */ /* DO NOT ROTATE */ AUTONUM \* MERGEFORMAT Which of the following TV networks do you watch on a regular basis? Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */ A&EABCABC FamilyAMCAnimal PlanetBETBRAVOCartoon NetworkCBSCinemaxCNBCCNNComedy CentralCWDiscoveryDisney ChannelDisney XDE! EntertainmentEPIXESPNESPN ClassicESPN2ESPNewsFood NetworkFOXFox NewsFuseFXG4Game Show NetworkHBOHeadline NewsHGTVHistory ChannelIndependent Film ChannelLifetimeThe Movie ChannelMSNBCMTVMTV2National GeographicNBCNickelodeonOxygenSci-Fi ChannelShowtimeSpeed ChannelSpike TVSundanceTBS SuperstationTelemundoTLC TNTTru TVTurner Classic MoviesTV GuideTV LandUnivisionUSAVersusVH1Other /* SPECIFY */ AUTONUM \* MERGEFORMAT Which of the following types of TV shows do you watch on a regular basis? /* MULTIPLE RESPONSES PERMITTED */ Celebrity Reality (ex: Keeping up with the Kardashians, Kendra, Ice Loves Coco)Comedy (ex: Two and a Half Men, Modern Family)Competitive Reality (ex: Top Chef, Project Runway, Hell’s Kitchen)Daytime Talk Show (ex: Ellen, The Wendy Williams Show)Drama (ex: Grey’s Anatomy, Revenge, Once Upon a Time)Endurance Reality (ex: Survivor, The Amazing Race, Big Brother)Kids (ex: Barney & Friends, Blue's Clues, Dora the Explorer)Lifestyle Reality (ex: The Biggest Loser, What Not To Wear, Intervention)Performance Reality (ex. American Idol, Dancing with the Stars)Science Fiction (ex: Revolution, The Walking Dead, Warehouse 13)Soap Operas (ex: All My Children, One Life to Live, Days of Our Lives)Thrillers (Person of Interest, The Blacklist, NCIS) AUTONUM \* MERGEFORMAT Which of the following TV shows do you watch on a regular basis? /* MULTIPLE RESPONSES PERMITTED */ /* ALPHABETIC */ ## 2 COLUMNS ## 20/202 Broke Girls48 Hours Mystery60 MinutesAmerica’s Got TalentAmerica’s Next Top ModelAmerican DadAmerican Horror StoryAmerican IdolAmerican Ninja WarriorAnger ManagementAnthony Bourdain: Parts UnknownArmy WivesAwkwardBaby DaddyThe Bachelor/BacheloretteBad Girls Club (any version)Being HumanThe Big Bang TheoryBig BrotherThe BlacklistBlue BloodsBonesBreaking BadThe BridgeBrooklyn Nine-NineBurn NoticeCake Boss (any version)Castle CatfishCelebrity Wife SwapChicago FireChoppedCinemasThe Client ListThe Colbert ReportContinuumCopperCopsCosmosCovert AffairsCrossing Lines Criminal MindsCristinaCSI (any version)The Daily Show with Jon StewartDateline NBCDeadliest CatchDefianceDevious MaidsThe Dr. Oz ShowDr. PhilDuck DynastyThe Ellen DeGeneres ShowThe ExesExitExtreme Makeover (any version)Falling SkiesFamily GuyFargoThe First 48The FollowingThe FostersFour WeddingsFranklin & BashFriendsFuturamaThe GameGhost AdventuresGhost HuntersThe GladesThe GoldbergsGood Morning AmericaGracelandGrey’s AnatomyGuiliana & BillHardcore PawnHell on WheelsHell’s KitchenHere Comes Honey Boo BooHit the FloorHot in ClevelandHouse CrashersHouse Hunters (any version)How I Met Your MotherIce Road TruckersInterior Therapy with Jeff LewisIron Chef AmericaJeopardy!The Jerry Springer ShowJerseyliciousJimmy Kimmel LiveJudge JudyJustifiedKeeping Up with the Kardashians (any version)The KillingKing & MaxwellThe Late Late Show with Craig FergusonLate Night with Seth MeyersThe Late Show with David LettermanLaw & Order (any version)Locked Up AbroadLong Island MediumLongmireLouieMad MenMajor CrimesMarvel’s Agents of S.H.I.E.L.D.MasterChefMerlinMike & MollyThe MillersMistresses MomMotiveMountain MenMythBustersNASCARNational Basketball Association (NBA)National Football League (NFL)National Hockey League (NHL)NCAA College BasketballNCAA College FootballNCIS (any version)Necessary RoughnessNew GirlThe OfficeOrphan BlackOverhaulin’Paranormal WitnessParenthoodPawn Stars PerceptionPerson of InterestPGA Tour GolfPretty Little LiarsThe Price is RightPrincesses: Long IslandProject RunwayPsychThe Real Housewives (any version)The Real World/The Challenge (any version)River MonstersRizzoli & IslesRookie BlueRoyal PainsSaturday Night LiveSay Yes to the Dress (any version)ScandalThe Simpsons So You Think You Can DanceSons of AnarchySons of GunsThe SoupSouth ParkSportscenterSteve HarveyStorage Wars (any version)SuitsSupernaturalThe LeagueThe TalkTattoo NightmaresTeen Mom (any version)Teen WolfThrough the WormholeTMZ The Today ShowToddlers and TiarasThe Tonight Show with Jimmy FallonTop Chef (any version)Top GearTop ShotTosh.0Ultimate Fighting Championship (UFC)Under the DomeThe Vampire Diaries The ViewThe VoiceThe Walking DeadThe Wanted LifeWarehouse 13What Would You Do?Wheel of FortuneWhodunnit?WWE WrestlingOther /* SPECIFY */ None of the above/* QSOCIALMEDIA */ What social media platforms do you use on a regular basis? Please select all that apply. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */Google +InstagramFacebookTwitterVinePinterestTumblrLinkedInMeetupOther/* QSTREAM */ Which of the following services or websites do currently use to stream TV shows, movies, or other video clips? Please select all that apply. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */ Hulu NetflixAmazon Instant VideoHBO GoiTunes PlayStation NetworkXbox Live BitTorrentVUDUYouTubeCollege HumorFunny or DieMetacafeDaily MotionYahoo! EPIX HDNone of the above /* EXCLUSIVE */ /* DO NOT ROTATE */ AUTONUM \* MERGEFORMAT What is your most important source of information for finding out about new movies? /* RANDOM ROTATE CHOICES */ ?Friends or familyOnline advertisingTV commercialsAdvertisements in newspapers or magazinesBillboards or other outdoor advertisingReviews from websitesReviews from newspapersFrom a talk show/news program on TVArticles online or in a magazineMovie trailers in theatersMovie websitesMovie posters/displays in theatersMovie trailers onlineAds on mobileAds on social mediaOther /* SPECIFY */ /* QMOVIEWEBSITES */ What websites/social media platforms do you go to seek out information on movies? /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */ Yahoo!GoogleBingIMDBInstagramYouTubeMSNFacebookFandangoMoviefoneRotten FlixsterMovieTicketsTwitterVinePinterestOther AUTONUM \* MERGEFORMAT What is the last grade that you completed?Grade schoolSome high schoolHigh school graduateSome collegeCollege graduateGraduate schoolTechnical school AUTONUM \* MERGEFORMAT What is your total family household income before taxes?Under $20,000$20,000 to $29,999$30,000 to $39,999$40,000 to $49,999$50,000 to $59,999$60,000 to $74,999$75,000 and overDon’t know/ refused AUTONUM \* MERGEFORMAT Do you live in: A cityA suburb just outside a cityA rural area AUTONUM \* MERGEFORMAT Are you…?Single MarriedLiving with significant otherDivorced/Widowed/SeparatedOther /* SPECIFY */ ................
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