Mr. Knott's Desk - Home



Name:____________________ Generation Like day, even if we don’t realize it, most of us are making decisions about social media.Do we share a relationship status or not? Do we talk about a funny, awkward thing that happened that day or hold back? Should we post pictures of a new baby for our faraway friends and family or keep them private? Do we allow a 12-year old to sign up for Facebook or Twitter? Do we opt out entirely?The video you are about to watch highlights how communication and popular culture have changed with the development of social media. Industries have changed, especially the advertising industry. Many of us participate in social media, broadcasting many things about our lives, but who sees this information? How is it being used? Think about these important questions as you watch the video and answer the questions below.Background Questions: 1. What is your favorite social networking media to use? FacebookInstagramTwitterSnapchatYouTube2. How many likes, retweets, etc. would you consider a LOT? 10 25 50 100 200 5001000+3. What information should you not share about yourself on the internet, but probably still do? 4. If someone is called a “sell out” what do you think that means? Video Questions Douglas Rushkoff says that kids are spending more and more of their time in what kind of spaces? According to the teen focus group, what do teens want a profile picture to accomplish? What does the narrator say are the “social currency” of this generation? “For kids today, you are_____________________________________.” “__________________. It’s a word you hear a lot when kids talk about social media” “Now that the way kids have consumed media has changed, the companies that want to reach them know that ____________________________.” “When you hit like, when you retweet, when you make any expression online, you’re___________________________________________.” “Companies know how to take that data and turn it into _____________.” What is Facebook Valued at? According to the video, in the past, “if a kid didn’t have connections, hard work and talent was the only path to fame, but even that was no guarantee.” What is the different route that they can take today? “Liam has genuine talent. But that’s almost beside the point. In order to get ahead he has to _________________________________________________________________.” What companies give support to Liam’s videos? When it comes to marketing through social media, the video says, “Instead of selling the product to the audience, the idea is to get the audience to _____________________________.” Your consumer is your __________________. Why do companies focus on marketing to teenagers? What product did Tyler Oakley try to get Taco Bell to create? Do you think promoting a brand with social media is “selling out”? What are some ways the “Game of Likes” is similar to the “Hunger Games”?After watching the video, please take the time to answer the following personal viewpoint questions: In the video, marketers say, “the goal is to create a controlled brush fire” through the use of social media. What do you think this means? (minimum 2 sentences) ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ What are some things you’ve seen become a “controlled brush fire” on social media? Explain how they match this description (Minimum 4 sentences) ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ What are some positive impacts of social media on society? What are some negative? (3 examples each) Positive Negative ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download