ClickFunnels



Dave:Hey this Dave Woodward and welcome again to our ClickFunnels Radio Podcast. I'm super, super excited today. I have one of my favorite people of all time on with me and that is Liz Benny, the Queen of Kapow! We are super excited to have her here. Some of you may not know Liz, but I met Liz last year at our first Funnel Hacking Live event and when you meet Liz, it is a massive amount of energy that flows into your life from her. It's just crazy. She's got so much going on all the time and just exudes enthusiasm and a love for life. I'm going to jump right in and have Liz start talking here as well, but first of all let me just thank Liz for coming on. She's our poster child for success within ClickFunnels, and wanted to make sure she was one of our very first people on our ClickFunnels Radio Podcast, so welcome Liz. Liz:Hey, thank you so much! I'm super, super, super excited to be here.Dave:Well thank you again for joining us. I know you're coming from out in the New Zealand area right now and so we appreciate your taking time.Liz:You're very, very, very welcome. I hope everyone everyone that's listening to this right now will be able to understand my crazy New Zealand accent. Dave:(laughs) Well, we love your accent. First of all, I've got to find out more about this whole Kapow! thing. Why are you known as the Queen of Kapow!? What is Kapow!?Liz:[01:35] It's so funny, I actually literally do not know where that came from. It was just like it was something that started to come up in my life, and I was like, ah Kapow!! Kapow! was...like wow. You know, I just went out for a Kapow! coffee, or I went out and did something Kapow!. You know what, I remember the first time when I chose to put that as part of my Facebook ads [02:00], and I was like oh, that one really took off and then all of a sudden, it just became part of the way that my customer service team talked. They all say Kapow! too. I really don't know where it came from, but what I found is that it draws attention and it lifts people's energy up. Dave:Well we love it as well. I think that's the key is, you have so much energy. I think for us at ClickFunnels as we work with you that's the part we just love working with you, is you always have a ton of energy and are able to go out and accomplish so many different things, but I know it wasn't always that way for you, Liz. I know when you first got started things weren't, I guess, as Kapow! as they are right. Would you say?Liz:Oh my gosh, you're 100% correct there. Dave:If you don't mind, Liz, give us a little background real quick here on what's happened over the last couple of year. Liz:[02:52] Okay, cool. I used to be in a dead-end job. Actually I'm going to step back a little bit before that. The funny thing Dave is I have literally just used ClickFunnels to tell this whole story that I'm about to tell right now, I used the launch template in ClickFunnels to tell the exact story that I'm about to tell right now. A couple of years ago, like three years ago now I was trying to make the world happy. I started a project called Together Be Happy with a business partner is Arizona. We worked so hard. We had this whole idea of it going viral, and it was crazy. We were using WordPress and we really just wanted to make the world happy, but for some reason he's just turned a bit, I don't know, maybe he turned to the dark side of the force, and that's, you know, the whole Star Wars thing going on right now. He ripped me off. I sent him thousands of dollars to help pay his rent and he literally, I just never heard from him again. I was really disheartened with the whole concept of business partnership, with the whole concept of everything business. I was really skint for cash [00:04:00] so I had to go get a job. I did and I was working in SEO. You can fall asleep now if you want.Dave:(laughing)Liz:[04:10] It was just not fun at all. I was doing SEO and I started doing some social media marketing for these companies as well and what I saw was that there was this ceiling above head. I knew in my heart I was an entrepreneur. I'd always, ever since I was a little kid, I had this entrepreneurial flare. Even when I was mowing the lawn as a kid, I would look underneath the mower and I would see all the grass clippings and go wow, what can I make with this? Maybe I can make a face mask or something. Just crazy things. When I was in this job I went, I just can't do this anymore. They wouldn't turn any heating on. I had to take my sleeping bag to work with me just to stay warm, and I eventually just got sicker and sicker and sicker, physically ill. From there started Jinga Social. I was like I have to go out on my own, so I started Jinga Social. In the beginning of my career with Jinga Social, I struggled, dude. I could only just pay the rent. I'm actually putting together a rerun of my webinar right now, looking at the house that I used to live in, I had no bricks on the outside of it. When the wind came up, literally the wind would howl right through our house. I had to wear a hat in bed at nighttime because it was just that cold. It got to the point where, in my first year I made $25,000. That's not much. If you think about with bills and kids and rent and all that stuff, it was just crazy. If we fast forward a couple of years, I knew that I needed to, I wrote up on the wall, I need to find leverage in my business. I just have to find leverage. About three weeks later, Russell's ad came into my news feed [00:06:00] and I was like right, cool, it's time to create a course. The crazy thing is, Russell told me to do exactly the thing that I didn't want to do, but because I'm a really good student and because I recognized that Russell had results that I didn't have, he had leverage in his business, he had absolutely Kapow! income and I had no leverage in Jinga Social. So, I created a course called Social Monkey Business and I've used ClickFunnels. I think I was pretty much the first beta tester, or I felt like I was the first beta tester. Dave:You've done a great job with it. I think the neat thing for me is, you're one who never gives up. I know recently you just bought a new house. Coming from a home where the wind was blowing through, and I've seen pictures of what you've got going on now, life has changed quite a bit over the last couple of years for you, all for the positive. Liz:[06:50] Definitely, and look, I just want to say to everyone listening to this, it wasn't easy. It really wasn't and I didn't give up because I couldn't. I made it my absolute must, I had to get into a new house. I had to because I wanted my family to feel safe and secure and warm and happy. My new house is just incredible. I just look at it, even to this day. I've only been in here for two months, three months, and I look at it every day and go oh my gosh, this is incredible. This is just wow. It blows me away. Dave:You've done an amazing job, Liz, but I think the part I'm most excited about and hope that those people who are listening understand is you made a choice to never give up. As an entrepreneur, so many people think well, if I get a job I'm quitting. No, you get a job because that's what you had to do to pay the bills but you kept pushing forward and you kept going for your dreams, and you did everything you possibly could to make sure that dream never died. Sometimes just a little sidestep doesn't mean your quitting, and you did a great job of making sure you had the income that you needed to have to pay the bills but you kept pursing your dream and your passion even though [00:08:00] a guy a ripped you off and stole from you. I think for the other entrepreneurs who are listening to this, I know that at times you kind of get beat up and being an entrepreneur can be a lonely world. That's why, again, we talk so much about mentors and coaching programs and all that kind of thing, just so you can be around other people like yourself. Liz, tell me real quick, I know that as you started getting into it, it still wasn't something that just happened overnight. This has been an ongoing process now, as I've know you for the last year, year and a half, to see that the steps you've taken have been fantastic as far as a person from an outsider looking in. Tell me, what are some of the obstacles and the trials that you've gone through personally and the growth that has occurred, really even over the course of the last six months. Liz:[08:48] Wow, what a brilliant question because I actually love that you've acknowledged that you're looking from the outside in. Sometimes I look at myself and I go oh my gosh, people look at me and I get this Liz Benny syndrome. They're like oh my gosh, you're Liz Benny. You're like incredible, and do you know what I say to my students, I say look I'm just like you, I've just made a decision to do what I've done. That's it. People seem to go oh yeah, but you're an extrovert. I hear a lot of excuses as to why they can't be successful. Do you want to know a secret, Dave? Dave:Love to. Liz:I'm not an extrovert. I am an omnivert, so I have days where I do posses extroversion. I can get up on stage and I can rock it out and I can have some fun, but I tell you what, the thing that I have to do on a daily basis is be alone for as much time as humanly possible. I'm not kidding you right now. I close the, the number of times where I literally, I close all of the curtains in my office, I close the door and I put earplugs in. Dave:I totally understand. I am the same way. I enjoy that private time [00:10:00] more than anything. I get that. I totally get that. Liz:[10:04] Yeah. It's so wonderful. It's actually nice to talk to a fellow omnivert. It's really important. I think people look at me sometimes and they go, yeah you're Liz Benny, wow. I remember being at the ClickFunnels event last year and having so many, I literally had to run to the bathroom, because I had so many people going Liz Benny, can I talk. I'm like, cool, cool, cool, cool. I've just got to go to the bathroom first, one second. What I've found is that in my journey to quote-unquote "success" and this rags to riches type thing is that I recognize a lot of who I used to be in who the people are as they're talking to me. What mean by that is people seem to talk as though this thing called success is something that they can't have, and I used to think that way. I used to think oh, wow, when I'm successful I'll be able to blah... I guess this journey to success it was really and truly just a decision and there have been so many times when I have been knocked down. My very first webinar, I'd been working for three months. I had the membership area up, I'd be beating down the hatches and worked away with the beginning version of ClickFunnels to make sure that it was working. There were so many issues that I had to get through. Being in New Zealand, I can't have a Stripe account, so that was my number one issue. I had to then go get Infusion Soft. (sighs) Okay? That was a headache. Then I wanted to have all of my webinar emails going out relative to when the webinar was going to be, so I had to get Plus This to integrate with Infusion Soft to integrate with going to Webinar to integrate with ClickFunnels. Now we're talking four different things, and all I wanted to do in my heart was just get on a webinar and rock it out, but the behind the scenes is all the headaches that I had, trying to work out merchanting [00:12:00], trying to work at this. I paid 9.75% merchant fees for months. Dave:Oh my gosh!Liz:[12:10] I know. It's because I had to have an international merchant account and I was considered a risk. Then I paid 30% commissions out to a guy who ran Facebook traffic for me. I mean, oh my gosh, people go Liz, you've made so much money, and I'm yeah dude I have, but I had to learn some really hard lessons along the way as well. Dave:But you know what Liz, that's the most important thing I think people forget is all of us go through that. We all take, again go back to the Funnel Hacking Live event where you couldn't even find enough time to even go to the bathroom because people wanted to spend time with you, but the reality is every single successful person has to go through the trials that you've gone through, because that's what makes you who you truly are. That's why you are Liz Benny. Liz:[12:57] I agree 100%. I really, really do. I guess one last thing before we get to the next question is, I want to say to people, make sure that you've set yourself up with a solid why, like why you must be successful, because there will be times, I promise you right now if you're listening to this, I promise you will want to give. You will feel like a failure, you will feel alone, you will feel like no one understands you, but when you get what you actually want, it's just incredible. My why was I had to get my family safe. I had to succeed, because if I don't succeed I'm not being the full version of myself, and that for me is me not fulfilling my destiny and me fulfilling my destiny is really, really, really important. So there. Yeah. Dave:I love it. I think that why, it has to become a must. I had a mentor years ago that basically said, Dave, you'll be successful as soon as you realize that your why is as strong as your desire to breathe. As soon as your can find that something that you absolutely have to do, just as much as you have to breathe, you'll find a way of making it work. Even if it's 9 point some odd [00:14:00] percent merchant fees. That's just how it works. Let's get right in to some of the ClickFunnels stuff, I know that's what you, before we started recording here, one of the things you were talking about, you spent the last week just diving in to ClickFunnels because you're changing some things up. Tell me before you tell me that part, I want to tell them, what are the types of funnels you currently use in your business? Liz:[14:22] What a brilliant question. I use the webinar funnel for my Social Monkey Business webinar and I use just some kind of opt-in funnels where I do the replay versions of those. I've got a high ticket coaching funnel there as well, so I've funnel hacked Russell. (laughing). I've got my coaching funnel there, I'm also using a launch funnel, so I've pretty much clicked every button in the back end of ClickFunnels. Dave:I love it. Love it. Again, that's the whole idea, once you first get started using ClickFunnels it's new and you go through the learning curve, but after a while the idea as far as being able to Funnel Hack other people is really what makes ClickFunnels such an easy tool to use.Right now, you spent the last week diving into ClickFunnels, and I know you've got a lot of cool, exciting things coming, so do you mind shedding some light on what is the future going to be for Liz Benny and what are some of the cool things you're doing with ClickFunnels?Liz:[15:18] Oh Wow. Okay. As just a very quick side note, I've had a lot of people say to me, why are you using ClickFunnels? I actually just want to talk to everyone who is listening right now, because it's really fundamentally important that I say exactly what I'm about to say. There will be a lot of naysayers who try to sway you away from certain things because of their fundamental belief about what should be right. The one piece of advice that Russell gave me, not long ago he goes, Liz, do not listen to poor people. I went okay. People were saying, no, no, no, you need go and see that, put your members' area over on WordPress [00:16:00] and it's benefit this and that and this and that. I thought to myself hold up for a second. We're talking about the results if Russell Branson, multimillionaire, versus a person who doesn't really have two dimes to put together but is really, really, really, really, really set on what they want to do. I just kind of gave up listening to people who didn't have the results that I didn't want to achieve. In terms of...Dave:[crosstalk 00:16:25]Liz:Sorry? Dave:That is awesome advice. I think that is just brilliant advice because, especially in today's world, you get hit up by so many people who want to give you their opinion, and if they're not getting the results that you want don't listen to them. Love it. Liz:[16:42] With that said, I literally have just gone back to basics. I've canceled, I do not have Infusion Soft anymore and I love that. I do not have Plus This anymore, and I love that. I am 100% ClickFunnels, so I'm using Actionetics, I'm using Backpack and I'm using ClickFunnels. I'm like the girl that's using it all because it works. In terms of what I'm doing right now, I've learned a ton of stuff with the launch of Social Monkey Business. I have a ton of customers all around the world who are using my system, and late last year I thought to myself, I just want to go and interview these people. I had this idea, let's just go and interview these people. It blew me away. I have been in tears listening to the impact that my course has had on people, and I'm looking at the girl right now who's, she's almost [inaudible 00:17:36] among my ClickFunnels page right now, and I'm looking at her and she wasn't able to hold down a job because she has diabetes and she always had these issues going on with her health. She really needed a job or a business that was going to allow her to be herself and look after her health. She quit her job, the moment she purchased [00:18:00] my course, she quit her job and she dyed her hair this crazy cool red slash pink color in this mark of hey, I can be myself now. Now she's got so many customers. She's from a small town in Georgia. She's got so many customers now that she needs staff, and she's like six months into her business, and that's because she followed the system that I've created. She won't even know it, but she's using ClickFunnels because she's going into my members' area which is a ClickFunnels members' area. I'm looking at these other people up in Canada who have signed $90,000 contracts with everything that I've put into the course. Some of my students have signed Hewlett-Packard as clients, and it's just mind blowing. The journey has been absolutely incredible. I interviewed these people and I thought this is just wild, so I created an indoctrination series, so a pre-webinar indoctrination video series where I let people, through ClickFunnels, get to know me. Literally, I just stood in the backyard, nothing massively technical, I stood in the backyard, shot a video and said, hey everyone my name is Liz Benny. You know what, there were ton of people online who just want to take your money, that don't really care about you, but I want you to get the opportunity to really and truly get to know me, get to know my story and get to know my students so you know that I'm the real deal. I used ClickFunnels 100% to do that. That's on a sub-domain. I'm sending Facebook traffic right now to a webinar registration page, and I'm doing some split testing there, to a webinar funnel, then I'm using the ClickFunnels automation email series to send out the indoctrination video series. I'm using Go To Webinar to host the webinar, and then I'm using Actionetics to do the post-webinar emails. That's about it, I'm a ClickFunnels girl. Dave:I think that's great. I honest, one of the things I want to make sure [00:20:00] everyone understands here, is that importance of the indoctrination if, to get crazy results on the success of your webinars, as far as getting people to attend them, and then getting them to buy, again I don't know if you've got the stats yet, Liz, as far as seeing the difference between pre-indoctrination series and now after implementing it? I can tell you from others I've spoken to, any time you can get that kind of an indoctrination, especially when it's video from your people who love and use your product, and they're talking about what you're eventually going to say, there's nothing better. Again, that kind of endorsement from your current users is a brilliant idea. I love the indoctrination. Tell me how many videos, how long is your indoctrination series? Liz:[20:44] It is a 3 video series. Video number on is a video from me talking about going from nothing to freedom. Then I've got the second one where I'm talking about the life of a Social Media Manager, so they get to meet my clients, they to get to have the feel of being a Social Media Manager, even before they get on the webinar. Then, in video number three which is the slightly longer one, it's like a seven minute video, it's all backed with some beautiful music as well, and they really get the feel of how genuine I am in terms of my approach. That's the one that has I think seven on my students pretty much singing my praises. Yeah. Dave:I love that. You're driving traffic from Facebook to the opt-in page. Once they opt-in and register for the webinar, they then get the indoctrination series for the next three days and then the webinar hits? Liz:Yes, that's correct. Dave:Awesome. Great job. That's very cool. Tell me, what other things are you doing, what other ways are you building your business? As far as either driving traffic, or what do you find that's converting? Tell me also what are the things that are not working for you? Liz:[21:50] Cool. Good questions. Very briefly, Russell talks about the value letter. A lot of people go into the value ladder at [00:22:00] the seven dollar level. They'll get like a tripwire and they'll go oh cool, let's get a lot of seven dollar leads and then we'll work them up a value ladder. At the beginning, and I just want everyone to genuinely hear this, I had no list and no name. In the course of a year, year and a half, I've become this ClickFunnels person, I've become this online internet [inaudible 00:22:23]. It's kind of crazy because I had nothing to begin with. I hope everyone listening to this right now is kind of listening to the fact that, the only thing holding you back from your success is the excuses that you're making in your mind. Don't go, oh yeah but Liz, you've got brown long hair and you can rock it out on camera. Well, not everyone can rock it out on camera, that's cool, but there are other ways you can be successful. I had no list at the very beginning and I just drove traffic. I just started driving Facebook traffic and that's it. I drove traffic. Originally, the very first offer that I went to the market with, was the Social Monkey Business Webinar, and this is actually the only time that I didn't listen to Russell. The only time that I didn't listen to Russell. He said, oh Liz, do I, this is actually quite funny, he goes, so your product is probably going to be around a $497 product. I thought to myself, you know what, no Russell, no. Your product's $997, I'm as good as you, mine's $997. (laughing) I made mine a $997 product and I've never looked back. Dave:Good.Liz:[23:42] I went to the market with that. Then there are obviously holes in the market. Once you release a product, you go oh wow, because you can't put everything in one product because then it's just too much, so then you have to create other things. I have a High Ticket Coaching program as well that I use ClickFunnels for, so there's a 997 product [00:24:00], then there's my High Ticket Coaching. Then I'm also very, very soon to using ClickFunnels to release a product called Monkey Monthly Coaching. It's going to be some really cool business coaching in there, again using ClickFunnels, using a membership site within ClickFunnels to do that. Then I'll go back down the value ladder and create Free Plus Shipping offers as well. I'm really looking to use ClickFunnels as much as possible to fill out my value ladder, right from the bottom ladder through to the top. Dave:I love that. Fantastic. We've talked to a lot of things as far as people who are kind of getting started. I know you also have the opportunity of working in a lot of the inner circle, behind the scenes, high end coaching programs that you're involved in. If you were to be addressing those people, what would be some of the more, for those people who are more experienced at ClickFunnels, what would you recommend or what are some of the things you're going to be testing What are some of the next things that you would see that could be of value to a person who has been using ClickFunnels for a while now and is trying to get their business to the next level. Liz:[25:06] Brilliant question. I am building as many entry point to my webinar funnel as humanly possible. I've got a massive, massive, massive goal this year. I became acutely aware that I pretty cost myself, I would say, an easy $500,000 last year because I took my eye off the ball. I'm literally not lying, looking at my statistics, I can see where I stopped my groove. Some life stuff happened. My mother-in-law passed away, and there was a lot of crazy, crazy things going on. I would just say to those people, find as many entry points to your funnel as humanly possible, and keep the main thing the main thing. A lot of us entrepreneurs we kind of think, oh I can do everything [00:26:00]. I can do this and no one can do it as well as me. That mode of thinking is costing you a lot of money. I'm 100% focusing on the 80/20 principle, I'm pulling back from day to day things, and I'm becoming the female version of Russell Branson, creating as many funnels as humanly possible, getting on as many webinars as humanly possible and really looking to expand the high level value of my business and helping other people find pleasure in doing the other things in my business that I don't want to do. I've got an amazing person that I've partnered with, doing my Facebook traffic, and they absolutely love numbers and they love tweaking and changing and optimizing. I'm like I don't want to do that, I want to do funnels. Dave:Great. I think that's awesome. One of the things you said I think has been really fun for us is understanding the importance of having multiple entry points. It's something we are at ClickFunnels are really looking into, trying to find different Free Plus Shipping offers, all sorts of different things that we can provide for people. As you and I were talking earlier, that's been one of the main things for you and your business is, the more ways you can have people enter into your business, the better off you're going to be. I know from an Actionetics standpoint, we've been talking, really trying to find different ways of growing Actionetics this year especially so that you can really customize the approach of how people come in to your funnel, and then once they're in what is actually said to them, how they basically progress up and down the funnel latter that you already mentioned. Super, super excited to hear about that. We're getting just down to the very end here, Liz, and I just want to say, is there anything else you'd like to tell anybody before we kind of wrap things up here?Liz:[27:42} Yeah. I just want to say to people, give yourself the permission to be the most Kapow! version of yourself in 2016, and rock it out. Have some fun. You can sell anything using ClickFunnels, you really, really can. Especially the people in North America and in Australia, if you can get a Stripe account [00:28:00] and a ClickFunnels account you can sell anything. You can be selling worm farms, you can be selling chicken coops, you can sell ice. I've seen some crazy things being sold. Breakdown all the limiting beliefs that you've had that are holding you back from your success and just go get it. Okay? Just go get it. Dave:Wonderful. Now, if people want to find out more about Liz, where should they go? Liz:They should go to Dave:(laughing) Liz, thank you so, so much. I wish you all the success in 2016. I look forward to seeing you here in just a few a few months, and again thank you so much for being on the call today. Liz:Thank you so much. ................
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