FORTY TIPS FOR A FASTER SALE



30-60-90 Day Marketing Plan

Cleanza Lanier, Realtor® Owner/Investor

Keller Williams® Tampa Properties

First 30 Days

_____ Tour property and prepare a walk-through inspection checklist noting necessary

repairs, replacement items, upgrades and marketing obstacles.

_____ Educate sellers on support system programs

_____ Enter the property in the MLS with copy of printout to the seller.

_____ Install For Sale sign and appropriate sign riders.

_____ Advertise the property in the local media and/or other appropriate real estate

publications (e.g., Tampa Tribune, St. Pete Times, Wall Street Journal, Direct

Mail Program, Dupont Registry, , etc.)

_____ Showcase the property on the company Internet website and my personal website.

_____ Make 3 keys for the property, ensure the keys work and enter them in the

office system. Install lock box with owner’s consent.

_____ Prepare an information sheet and/or photo brochure of the property.

_____ Place information sheets in information box at the property.

_____ Arrange for the property to be seen on area broker’s caravan.

_____ Prepare a written caravan report for the seller with the positive points, marketing

obstacles, suggestions for improvements and suggested listing price.

_____ Distribute property information sheets detailing special advantages and facts

pertaining to the property to area brokers.

_____ Distribute flyers and brochures to neighborhood garage sales.

_____ Send “Just Listed” cards to neighbors.

_____ Conduct a weekend open house.

30-60-90 Day Marketing Plan

Cleanza Lanier, Realtor®

Page 2

_____ Follow-up on showings and inquiries.

_____ Arrange for repair estimates if necessary & receive sellers authorization.

_____ Meet repair people at the property and forward bills to the seller.

_____ Update the market analysis each 30 days, review with seller the number of

showings and comments of the prospects. Review price with the seller.

_____ Review the future marketing plans with the seller.

Second 30 Days

_____ Send copies of ads, brochures, flyers, etc. to sellers.

_____ Pitch property at sales meetings.

_____ Follow up on repairs.

_____ Schedule weekend open house.

_____ Revise ads where appropriate.

_____ Preview new competition in the area.

_____ Follow up with brokers regarding feedback on showings.

_____ Update remarks in MLS where appropriate.

_____ Notify prospects and brokers who have shown the property of any price changes

and completed repairs.

_____ Update seller on financing alternatives and market rates.

_____ Review with the seller an updated market analysis and new multiple listing

30-60-90 Day Marketing Plan

Cleanza Lanier, Realtor®

Page 3

statistics at the end of the second 30 days.

_____ Review the need for a price change with the seller based on the updated market

analysis and MLS statistics.

_____ Discuss marketing strategies for the next 30 days with the seller.

Third 30 Days

_____ Send copies of ads, brochures, etc. to seller.

_____ Schedule a weekend open house.

_____ Follow up on all showings, share comments with the seller.

_____ Preview new listings in the market area.

_____ Update brochures and advertising.

_____ Check the listing in the MLS and In House Listing System.

_____ Make sure that keys have been returned.

_____ Examine the need for sales incentives (e.g., seller to assist buyer with

closing costs; 4% selling agent commission; selling bonus; trip; etc.)

_____ Mail brochures to brokers active in the area.

_____ Review market analysis and market conditions with the seller.

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