General Deterrence Theory and the Individual

General Deterrence

Theory and the

Individual

DISCOVER THE DSD DIFFERENCE

Charles Wade

FoundaBon of Deterrence Theory '

¡ì An organization uses coercive diplomacy1 to enable the

adoption of desired behavior ¨C such as a policy

¡ì Policy describes what behavior is either desired or undesired

Labor

The

Organization

1Schelling,

1966

The Individual

Pay

2

FoundaBon of Deterrence Theory '

¡ì An employee can either choose to follow the policy or not

¡ì To be effective, the policy must also define the associated

punishment for failure to comply with the policy

1Schelling,

1966

3

What is General Deterrence Theory?

¡ì General deterrence theory (GDT) poses that an individual¡¯s

behavior can be altered through the use of a perceived

punishment2

Undesired Behavior

Labor

The

Organization

2Schelling,

1966;

Gibbs, 1975

The Individual

Pay

4

What is Perceived Punishment? '

¡ì The organization¡¯s perspective of ¡°perceived punishment¡±

is the defined actions the organization thinks is needed to

alter the behavior ¨C may or may not be accurate

Value of

Mission/

Data

Threat

Agent

Punishment

5

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