Using this Guide and the Office 365 marketing materials



office 365 proplus benefit Promotion GuideTable of Contents TOC \o "1-2" \u Introduction PAGEREF _Toc322615559 \h 2Using this Guide and the marketing materials PAGEREF _Toc322615560 \h 3Communications timeline PAGEREF _Toc322615561 \h 4Step One: Build a team and a timeline PAGEREF _Toc322615562 \h 4Step Two: Customize marketing materials PAGEREF _Toc322615563 \h 4Step Three: Educate school influencers PAGEREF _Toc322615565 \h 5Step Four: Begin school-wide communications PAGEREF _Toc322615566 \h 5Resource checklist6Introduction Dear Office 365 administrator, Thank you for your continued use of Office 365 Education. Thanks to your purchase of Office for your educators and staff, your students are eligible for Office 365 ProPlus at no extra cost. We’ve also taken steps make it easier for you to provide this benefit to your students.Students who have email addresses from your school will be able to sign up and use Office 365 services, including Office 365 ProPlus and OneDrive for Business. Upon sign up, students will be able to get started with the full functionality of Office right away. As a valued customer already using Office 365 Education services, you have full control over managing your services in a manner that's best for you and your organization and now have some additional flexibility on how students access their services, in particular, Office 365 ProPlus. For more information on the student self-sign up process and relevant scenarios, please refer to this FAQ. We’ve created this Office 365 ProPlus benefit promotion guide and customizable marketing materials to help you spread the word at your school that students can get Office for free and encourage successful adoption and usage of these services by your students. This combination of digital communications will help you to:Announce the availability of Office 365 ProPlus at no cost to your students. Communicate the benefits of these newly available tools. Inform students about how to access and install Office 365 ProPlus. Promote overall awareness and usage of these services on an ongoing basis. This guide will help you create a communications plan that suits the needs of your school. Also, be sure to review our Office 365 Resources page (GetOffice365Resources) for a wide selection of easily customizable emails, print materials, and more to help you deliver a clear, school-wide message to all of your students and their parents. We’re committed to helping you make Office 365 and that Office 365 ProPlus a great success at your school. Thank you, The Microsoft Office 365 Education TeamUsing this Guide and the Office 365 marketing materials To help you prepare your students to take advantage of their free Office 365 ProPlus services, we have structured this guide as a step-by-step communications plan. Feel free to follow this plan as is, or customize the time frames and deliverables to correspond with the needs of your school. To make your promotional efforts as easy as possible, we’ve provided a variety of marketing materials to download from the Office 365 Resources page (GetOffice365Resources). You’ll find email announcements as well as printed materials to distribute around your school, including fliers, posters, and even suggested social media posts. We have also created a student landing page, GetOffice365, where parents and students can access guided installation instructions and learn more about Office 365 ProPlus.All of these materials are designed to clearly communicate what Office 365 is and the benefit of students being able to get it at no cost, how to access its services, and the benefits of using them. Each template can be customized with your school logo, and any necessary sign-in information. While these materials are ideal for announcing the availability of Office ProPlus benefit, they can also be used throughout the school year to promote ongoing awareness and munications timeline This sample timeline will provide your school with a jumping-off point for creating a communications strategy and schedule, plus suggestions on how, when, and where to best use the available materials. Step One: Build a team and a timeline Assembling a team and establishing a detailed promotion plan can help drive higher adoption rates of Office 365 ProPlus. In addition, following through with an effective promotional campaign can help promote active usage and reinforce the benefits your school is providing to your students. Call upon appropriate colleagues with experience in marketing, communications, graphics, web design, and/or IT at your school to aid in this project. Use this guide to establish a timeline with milestones and deliverables that are appropriate to the needs of your school. Assign appropriate duties and responsibilities to each team member. Step Two: Customize marketing materials The Office 365 Resources page (GetOffice365Resources) includes customizable marketing materials to distribute to your students (and their parents) and educators. Select the materials that will be most useful in your school, and be sure to consider how this content can be incorporated into existing resources such as homework folders, back to school guides, or school publications. It would be great to inform parents and students prior to the back to school season that there is no need for them to purchase Office, since they can now get this benefit from your school for free.Step Three: Educate school influencers Reach out to student leaders, parents (PTA) and educators to help promote awareness of Office at no cost to students and encourage usage. Send out the email announcement provided on the Office 365 Resources page (GetOffice365Resources) early to this group to educate influencers to inform them how students will be able to get Office at no cost, how it will be used throughout your school, and how it can benefit students’ schoolwork. Let your influencers know how you plan to promote and that more information can be found at GetOffice365. Persuade them to pass this information on to their peers or students, and encourage other students to install Office for free. Direct this group to GetOffice365 to learn more. Step Four: Begin school-wide communications Distribute all of the promotional materials chosen in Step Two. This will generate interest, and provide students and parents with the information necessary to access and use their free Office service. A broad-reaching promotion effort will help increase initial adoption rates and ongoing usage levels.Email templates can be sent to parents of students and students themselves to alert them of the benefit.Web banners can be put up across your school’s web properties. Announcements and social media posts can be used within existing school communications, including student newspapers, department communications, or alumni newsletters. Student groups can be enlisted to hand out fliers promoting the availability of Office for free to students around school. These fliers and homework folder inserts can also be sent to students’ homes. Little else attracts attention quite like putting up posters on every bulletin board and in high traffic areas. Hang them on announcement boards, in the cafeteria, and in the lounges of every building. GetOffice365 allows students to install through a user friendly process as well as find more information on Office 365 benefits and resources. We advise for you to direct all your students and parents of students to this site. Resource checklist A full library of marketing materials is available for download from the Resource page at GetOffice365Resources. Feel free to pick and choose the materials that will work best at your school. All of these files were designed to be easily customized with your own program name, logos, Office 365 sign-in information, and other messaging. Student Marketing Kit Resources list (GetOffice365Resources)Email TemplateWeb bannersBlog PostSocial media posts (ex: tweets)Homework Folder Insert (Double Sided)PostersAds ................
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