Tuesday, October 10, 2017 ADULTS SPEND HALF OF ‘MEDIA’ …

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ADULTS SPEND HALF OF `MEDIA' DAY WITH DIGITAL

TRADITIONAL MEDIA DOWN On an average day, U.S. adults will spend 12 hours and one minute using major media sources, eMarketer says. Of that, they'll devote 5:53 to digital media, including 3:17 on mobile devices (not including voice activities) and 1:07 watching digital video, with social media activity accounting for another 51 minutes, eMarketer estimates. "Consumers are spending more of their time on mobile devices conducting attention-heavy activities like video viewing and mobile gaming, but also with less visual activities like audio listening that enable continuous media intake," the report notes. Within traditional media categories, eMarketer says television still commands significant tune-in, with adults watching for 3:58 per day this year, but viewing is down slightly from 4:05 per day last year. But you have to ask, can consumers really spend over 12 hours a day consuming media? eMarketer counts each minute of media consumption time regardless of whether it's simultaneous with any other media. Therefore, total media consumption time continues to grow, even as the number of hours in a day remains the same. For example, an hour spent watching TV while simultaneously using a smartphone counts as an hour of usage for each medium, and therefore as 2 hours of overall media time. In 2017, the average US adult will spend an additional 2 minutes per day with media over figures from 2016, and 24 minutes more than was spent in 2012. Multitasking via mobile is primarily responsible for the overall increase in time spent with media.

EVEN AUTO IS EMBRACING 6-SECOND ADS The 30-second TV spot has long been a staple of the car

business. But that format doesn't always cut it in the digital world, like with Google products, where advertisers have only a few seconds to grab the attention of consumers. says the new reality is pushing dealers and automakers to consider YouTube bumper ads, which require advertisers to deliver snappy messages in six seconds.

Ad agency Unityworks says that while the six-second concept is still fresh, dealers are beginning to catch on and show more interest in trying it. "Two years from now, the average is going to be much lower, with six-second spots becoming more and more of the norm," said Phil Sura, Unityworks' vice president of Tier 3 sales. "Dealers don't think in terms of six seconds, but they will start because they'll see the more progressive guys in the marketplace embracing it."

And the idea of a six-second ad wasn't pulled out of thin air. "We didn't roll the dice," said Peter Leto, Google's head of industry, automotive retail sales. "There's data behind this. This is what a consumer wants on the mobile device, and that's why these ads are coming to the forefront."

ADVERTISER NEWS Retail giant Walmart unveiled a new service on Monday

called Mobile Express Returns, a simplified process that will be available in early November for items sold and shipped by . The company said Mobile Express Returns handles customers who initiate a return using the Walmart App and finish it at the store via a Mobile Express lane at the customer service desk. The customer scans the QR code displayed on the card reader with the Walmart app, then hands the items over to an associate.

Refunds will be credited to the customer's payment account as soon as the following day. Walmart says that in some cases customers returning certain items, including personal care and household products, will have the option to receive and instant refund without even making a trip to the store to physically return the item. The retailer expects to have this feature available in early December......DSW's new overhauled business strategy announced last month includes plans to test shoe rental and shoe repair services, according to a press release from the company. The rentals would focus on high-end shoes, a departure from traditional shoe sales. The new initiative follows the footsteps of Rent the Runway, which loaned its customers an estimated $1.35 billion in high-end items in 2015. Some are skeptical of DSW's move. Milton Pedraza, chief executive at the retail consultancy The Luxury Institute was quoted in a Washington Post report; "Shoes are such a personal item ? you've got to worry about fit, style, so many things ? that I don't think it's necessarily something people want to share with strangers." pointed out that both rentals and repairs are on DSW's list of things to try in the new era of retail, where consumers aren't prioritizing apparel sales and are interested in cutting down on waste......CNBC is reporting that Amazon is set to decide in the next few weeks on whether to jump into prescription drug management and sales. The business news network cited an internal Amazon memo and an unnamed source familiar with the matter. Leerink Partners, the specialist investment bank, issued a report recently that stated it's only a matter of time before Amazon gets in the space, according to Benzinga. Walgreens, CVS Health and Rite Aid shares all fell around 5% on the news, according to Reuters......McDonald's hit a snag recently with its promotional effort to play off a popular condiment mentioned in the hit Adult Swim animated comedy series Rick and Morty. The mad scientist on the series, Rick Sanchez, is obsessed with McDonald's Szechuan dipping sauce and the restaurant resurrected the limitedrun promotional item. However, the promotion ran afoul of the show's devoted fans when supplies quickly ran out. reports that McDonald's is going to create more of the dipping sauce to satisfy consumer demands.

CABLENET CHATTER

AVAILS

The Bravo Network has canceled the comedy series National Sales Manager ? Washington DMA: Comcast Odd Mom Out after three seasons. Series creator and Spotlight, Washington's top media sales organization

star Jill Kargman announced the news first on Instagram. is seeking a driven National Sales Manager to oversee

Afterwards, the network confirmed that the September our National business. The ideal candidate will have 13th Season 3 finale would be the last. Odd Mom Out was vast and strong demonstrated experience in Multi-media

Bravo's second original scripted series. Girlfriends Guide advertising sales. Responsible for developing and leading

to Divorce, which was the network's first original scripted sales strategies to grow our business by targeting new

series, and Imposters, currently in production for Season clients, developing key relationships, and providing

2, remain on the Bravo lineup. Girlfriend's Guide to Divorce excellent account management. Manages direct and

landed a three-season pickup last year for a total of five indirect reports. Required travel based on clients/business

seasons for the series......Robert Kirkman, the creator needs. 7+ years related experience. CLICK HERE to

of The Walking Dead, told an audience

apply. Comcast is an EEO/AA/M/F/D

of fans that The Walking Dead, and the spinoff series, Fear the Walking Dead will have a character crossover from

I like dogs, but it's like

Ad Ops Specialist, NESN, Boston: Do you speak Digital Sales? Are you passionate about technology and have a

one show to the other. Kirkman made

having a permanent baby.

demonstrated ability to learn quickly and

the statement at the New York Comic-

And a cat is like having a

work effectively in fast-paced, rapidly

Con Saturday night and did not offer any details. "The Walking Dead begins its eighth season on Sunday, October 22nd.

permanent teenager.

changing environment? With 2+ years of experience, you'll be able to resolve complex questions, providing solutions

Fear the Walking Dead wraps up its third season on Sunday, October 15th. The talk



for an array of product issues related to billing, policy, account setup, campaign

about the convergence suggests that it

performance and more. If this sounds

would help boost fan interest in the fourth

like a fun and challenging opportunity,

season of Fear the Walking Dead, which has seen a big drop CLICK HERE for more info or to apply now. EOE.

in viewership since its first season......TV One's Behind

the Movement has started production in Atlanta. The film, ACA ACCUSES BROADCASTERS OF RANSOM

which is slated to debut during Black History Month,

Marking the 25th anniversary of retransmission consent

February 2018, portrays how Rosa Parks' refusal to give fees, the American Cable Association (ACA) has up her seat sparked the Montgomery Bus Boycott. Meta launched a national campaign accusing broadcast TV

Golding stars as Rosa Parks, Isaiah Washington is cast owners of "TV Ransom." The campaign charges that

as E.D. Nixon, Loretta Devine will play Jo Ann Robinson, corporate broadcasters are to blame for out-of-control

Roger Guenveur Smith will star as Raymond Parks. Dr. retransmission consent fees and TV station blackouts.

Martin Luther King will be played by Shaun Clay.......

ACA says retransmission consent negotiations pit

Rachel Maddow of MSNBC was one of the winners at the ACA's 750 small and mid-sized cable operator members, 38th Annual News and Documentary Awards last Thursday "who predominantly serve rural Americans and provide

night. Maddow's program was recognized for its coverage competition to large operators in urban markets, against

of the tainted water crisis in Flint, Michigan, and for huge corporations with no stake or ties to these local

Maddow's interview with White House counselor Kellyanne communities." The outcome is predictable, ACA charges: Conway......Freeform has declared Thursday, March 29th, Broadcasters leverage their market power to charge these

2018 as International Mermaid Day with the premiere of smaller providers the highest rates in the market, raising

its new original drama series, Siren at 8 PM (ET). Aylya the cable bills of more than seven million cable customers

Marzoff (Grandfathered) and Sedale Threatt Jr. (Hap and across the country.

Leonard) will both join the cast in recurring roles. Siren is

"Retransmission consent should be a straight-forward

based on a story by Eric Wald and Dean White who both business negotiation, but, unfortunately, these corporate

serve as executive producers. Emily Whitesell (Finding broadcasters abuse their market power to extract

Carter) serves as showrunner and executive producer...... outrageous fees from cable customers," said ACA

Deadline is reporting that Universal Cable Productions president and CEO Matthew Polka. ACA says retrans fees has teamed with Shout! Factory to develop a TV series rose about 30 times over the last decade while network

called Desperate Networks, based on the 2006 book by primetime audiences fell by more than half, according to

former New York Times reporter and CNN contributor Bill SNL Kagan and Nielsen. Carter. Carter will write the adaptation, which is in its early According to ACA, the TV Ransom campaign is designed

stages. Desperate Networks chronicles the inner workings to: 1) illustrate how corporate broadcasters use their

of the television industry in the 2000's. Les Moonves of market power to take advantage of retransmission

CBS and Jeff Zucker of NBC are some of the main players consent negotiations to extract escalating fees from in the book......ESPNU will televise up to 21 NBA G league cable customers; 2) expose corporate broadcasters'

games for the 2017-18 season. The network's schedule weak business models, which lead to their aggressive

includes 12 regular-season games, the Playoffs, and the Finals. The slate begins on Monday, November 6th at 8 PM (ET).

negotiation tactics designed to make money off the backs of consumers; and 3) demonstrate how consolidation of broadcast and media companies is taking local TV station

ownership corporate, so that local news is no longer local,

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and "free TV" is no longer free.



Tuesday, October 10, 2017

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