THE IMPOSED ETIC IN SURVEY RESEARCH: FACT OR FALLACY
In cross-cultural/national marketing and management—indeed all social and behavioral science—research nothing could be further from the truth. Often, in research involving foreign markets a research project is designed, planned, etc. by a person or persons in one culture (nation) for implementation in other cultures (nations). ................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.