Gloria Vanderbilt Brand Deck 022823 - The Brand Liaison
Brand Deck
Gloria Vanderbilt Brand Deck
Our Story
1
Gloria Vanderbilt Brand Deck
Inspired by a timeless fashion & beauty icon
is America's original designer jean.
2
Gloria Vanderbilt Brand Deck
Gloria Vanderbilt created the designer jean movement.
We are the first major jeanswear brand launched by a woman, for a woman.
3
Gloria Vanderbilt Brand Deck
50 years of denim innovation.
1969
1976
1977
1977 - 1980
1980
1993
Gloria Vanderbilt wins the Neiman Marcus fashion award for her fashion and textile designs.
Gloria Vanderbilt launches the first ever line of designer jeans, designed specifically for women with Mohan Murjani.
Gloria Vanderbilt introduces
10 million pairs of `The Amanda' jean
innovations in denim: stretch jeans, are sold.
signature pockets, colored denim and
the swan icon.
Gloria Vanderbilt launches a teen line, The Gloria Vanderbilt company is
GV Jr., with Debbie Harry starring as founded by Isaac Dabah and Jack
the face of the brand.
Gross.
2002
2005
2006
2016 - 2017
2019
The Jones Apparel Group acquires Gloria Vanderbilt Apparel corp.
Gloria Vanderbilt launches top model `The Amanda', the original slimming
campaign with Gisele Bundchen, Kate jean, becomes the #1 selling style in
Moss & Daria Werbowy, paying
America.
homage to the original designs of the
70's.
Gloria Vanderbilt exceeds $300 million in wholesale revenue and is #1 in units sold and launches "We are One" campaign.
Gloria Vanderbilt launches #BeGlorious campaign.
2022
Gloria Vanderbilt launches `I Have Needs. Fit Them.' campaign featuring Priyanka Chopra Jonas.
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