Gloria Vanderbilt Brand Deck 022823 - The Brand Liaison

Brand Deck

Gloria Vanderbilt Brand Deck

Our Story

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Gloria Vanderbilt Brand Deck

Inspired by a timeless fashion & beauty icon

is America's original designer jean.

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Gloria Vanderbilt Brand Deck

Gloria Vanderbilt created the designer jean movement.

We are the first major jeanswear brand launched by a woman, for a woman.

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Gloria Vanderbilt Brand Deck

50 years of denim innovation.

1969

1976

1977

1977 - 1980

1980

1993

Gloria Vanderbilt wins the Neiman Marcus fashion award for her fashion and textile designs.

Gloria Vanderbilt launches the first ever line of designer jeans, designed specifically for women with Mohan Murjani.

Gloria Vanderbilt introduces

10 million pairs of `The Amanda' jean

innovations in denim: stretch jeans, are sold.

signature pockets, colored denim and

the swan icon.

Gloria Vanderbilt launches a teen line, The Gloria Vanderbilt company is

GV Jr., with Debbie Harry starring as founded by Isaac Dabah and Jack

the face of the brand.

Gross.

2002

2005

2006

2016 - 2017

2019

The Jones Apparel Group acquires Gloria Vanderbilt Apparel corp.

Gloria Vanderbilt launches top model `The Amanda', the original slimming

campaign with Gisele Bundchen, Kate jean, becomes the #1 selling style in

Moss & Daria Werbowy, paying

America.

homage to the original designs of the

70's.

Gloria Vanderbilt exceeds $300 million in wholesale revenue and is #1 in units sold and launches "We are One" campaign.

Gloria Vanderbilt launches #BeGlorious campaign.

2022

Gloria Vanderbilt launches `I Have Needs. Fit Them.' campaign featuring Priyanka Chopra Jonas.

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