U.S. Department of Defense



Template last updated on 12 August 2020How to Use this TemplateUse this worksheet to plan your strategies and tactics. Check to see if there are higher command level messages or strategies to take in to account which can be tailored to your plan. Instructions and tips are provided in brackets and gray boxes to help guide you. Be sure to remove the brackets and gray boxes when finished.Fill in the following information for each tactic using the tables. Be sure to avoid using any tactics that do not align with the overarching goals set forth by headquarters. Provide at least three tactics for each strategy.Tactic - Identify the tactic to achieve the applicable strategy. The tactic must be:Specific to the strategyActionableTangibleImplementation Outlets - Identify outlets to enroll to implement tactic. Be specific. Consider: News outlets Internal and external social media outletsSpecial eventsInternal and external websites Blogs, etc.List the outlet(s) specifically. For example: C-SPAN, Facebook, Exchange Food Court, etc.Visual Information / Communication Products Required - List any photos, imagery, videos, text, etc. required for this tactic and who is responsible for gathering it.Launch Date - Set tactic launch date.Duration Time - Set tactic duration, e.g., 3 weeks. Evaluation - What qualitative and/or quantitative measures will you use to evaluate the effectiveness of the tactic?Implementation Team - List names, roles and contact information of those necessary to implement the tactic.Template last updated on 12 August 2020How to Use this TemplateUse this worksheet to plan your strategies and tactics. Check to see if there are higher command level messages or strategies to take in to account which can be tailored to your plan. Instructions and tips are provided in brackets and gray boxes to help guide you. Be sure to remove the brackets and gray boxes when finished.Fill in the following information for each tactic using the tables. Be sure to avoid using any tactics that do not align with the overarching goals set forth by headquarters. Provide at least three tactics for each strategy.Tactic - Identify the tactic to achieve the applicable strategy. The tactic must be:Specific to the strategyActionableTangibleImplementation Outlets - Identify outlets to enroll to implement tactic. Be specific. Consider: News outlets Internal and external social media outletsSpecial eventsInternal and external websites Blogs, etc.List the outlet(s) specifically. For example: C-SPAN, Facebook, Exchange Food Court, etc.Visual Information / Communication Products Required - List any photos, imagery, videos, text, etc. required for this tactic and who is responsible for gathering it.Launch Date - Set tactic launch date.Duration Time - Set tactic duration, e.g., 3 weeks. Evaluation - What qualitative and/or quantitative measures will you use to evaluate the effectiveness of the tactic?Implementation Team - List names, roles and contact information of those necessary to implement the tactic.KEY PUBLIC[ State public for your plan. Be specific regarding your audience: are you communicating with a particular demographic? Paygrade? Age range? Be clear on what change you want to see in the public as an outcome. ]STRATEGY 1?[ List the first strategy established to meet the public goal and objective. ]TACTIC 1[ Refer to item A in instructions above. ]Implementation Outlets[ Refer to item B in instructions above. ]Visual Information / Communication Products Required[ Refer to item C in instructions above. ]Launch Date[ Refer to item D in instructions above. ]Duration Time[ Refer to item E in instructions above. ]Evaluation[ Refer to item F in instructions above. ]Implementation Team[ Refer to item G in instructions above. ]TACTIC 2[ Refer to item A in instructions above. ]Implementation Outlets[ Refer to item B in instructions above. ]Visual Information / Communication Products Required[ Refer to item C in instructions above. ]Launch Date[ Refer to item D in instructions above. ]Duration Time[ Refer to item E in instructions above. ]Evaluation[ Refer to item F in instructions above. ]Implementation Team[ Refer to item G in instructions above. ]TACTIC 3[ Refer to item A in instructions above. ]Implementation Outlets[ Refer to item B in instructions above. ]Visual Information / Communication Products Required[ Refer to item C in instructions above. ]Launch Date[ Refer to item D in instructions above. ]Duration Time[ Refer to item E in instructions above. ]Evaluation[ Refer to item F in instructions above. ]Implementation Team[ Refer to item G in instructions above. ]KEY PUBLIC[ State public for your plan. Be clear on what change you want to see in the public as an outcome. ]STRATEGY 2?[ List the second strategy established to meet the public goal and objective. ]TACTIC 1[ Refer to item A in instructions above. ]Implementation Outlets[ Refer to item B in instructions above. ]Visual Information / Communication Products Required[ Refer to item C in instructions above. ]Launch Date[ Refer to item D in instructions above. ]Duration Time[ Refer to item E in instructions above. ]Evaluation[ Refer to item F in instructions above. ]Implementation Team[ Refer to item G in instructions above. ]TACTIC 2[ Refer to item A in instructions above. ]Implementation Outlets[ Refer to item B in instructions above. ]Visual Information / Communication Products Required[ Refer to item C in instructions above. ]Launch Date[ Refer to item D in instructions above. ]Duration Time[ Refer to item E in instructions above. ]Evaluation[ Refer to item F in instructions above. ]Implementation Team[ Refer to item G in instructions above. ]TACTIC 3[ Refer to item A in instructions above. ]Implementation Outlets[ Refer to item B in instructions above. ]Visual Information / Communication Products Required[ Refer to item C in instructions above. ]Launch Date[ Refer to item D in instructions above. ]Duration Time[ Refer to item E in instructions above. ]Evaluation[ Refer to item F in instructions above. ]Implementation Team[ Refer to item G in instructions above. ] ................
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