Traugott & Lavrakas, The Voter's Guide to Election Polls
Traugott & Lavrakas, The Voter's Guide to Election Polls. 2nd ed. Introduction. 1. Horse race journalism—low-level use of polls. 2. Push polls—they are campaign techniques disguised as polls. 3. Public opinion—no common definition a. do you have to make your opinion "public" (express it)? b. ................
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