PDF Digital Advertising 2020

Data - Lots of Data - Is Advertising's North Star 5 Facebook and Google Dominate as Video Rises in Importance 10 New Metrics Signal Success in a Data-Driven World 12 Last Look: New Tech Means New Ad Space 14 Appendix 15 Methodology 18 Introduction Digital Advertising 2020 Consumers and business buyers receive more messages, through more ................
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