PDF Mobile App Advertising and Monetization Trends 2013-2018 ...
? 2015 App Annie & IDC | Do Not Distribute
Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead March 2015
? 2015 App Annie & IDC | Do Not Distribute
1. Assessing the Current Opportunity for Apps 2. Selecting the Right Business Model for Your Apps
a. Freemium b. In-App Advertising 3. Choosing Which Markets to Target 4. Planning for the Future 5. Key Takeaways
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2
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? 2015 App Annie & IDC | Do Not Distribute
Mobile apps continue to outpace both PC web and mobile web advertising
? Mobile in-app advertising is expected to continue taking revenue share from 3 PC advertising as advertisers allocate their budgets for maximum return
? 2015 App Annie & IDC | Do Not Distribute
Mobile app revenue opportunity is rapidly expanding due to gains in device adoption and revenue per device
Worldwide Combined iOS and Android Smartphone and Tablet Installed Base
3B Source: IDC
Worldwide Combined App Store and InApp Advertising Revenue per Device* 150 Source: App Annie & IDC
2B
1B
1.4x
100
1.2x 50
Device Installed Base Indexed Revenue
0
2013
2014
0
2013
2014
*In-app advertising across all app stores; app store revenue across iOS App Store and Google Play
? Massive growth in the number of smart mobile devices dramatically expands
the potential app audience ? Increasing revenue per mobile device magnifies the impact of growing device 4
adoption, accelerating the growth of the overall monetization opportunity
? 2015 App Annie & IDC | Do Not Distribute
1. Assessing the Current Opportunity for Apps 2. Selecting the Right Business Model for Your Apps
a. Freemium b. In-App Advertising 3. Choosing Which Markets to Target 4. Planning for the Future 5. Key Takeaways
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