Texas Tech University



What are the uninvited commercial messages sent to electronic mailing lists or online discussion groups?SpamJunkTrashAdsWhat is a personal journal that is published on a website, frequently updated, and intended for public access?ForumChat roomWebsiteBlogWhat is the practice of paying search engines and portals to place ads near relevant search results?Free SearchSubscriptionPaid SearchAdvertisement A website that focuses on a corporation and its products is called a _____________.PropagandaCorporate Home PageSpamGreed CentralWhat is the act of clicking on Interned ads solely to generate revenue for the website carrying the ads?Click FraudCyber Tomfoolery Chaotic ClickingClick DumpingWhat country has the most Internet users?JapanChinaUnited StatesFranceAn Internet is a starting point for Web access and search.search enginewebsiteportalsurfUltra-broadband allows people to do what?move extremely large files quickly over short distancesmove extremely short files quickly over long distancesmove extremely large files quickly over long distancesmove extremely short files quickly over short distances Why is paid search so valued by firms?it helps them improve their effectivenessit helps them improve their efficiencyall of the abovenone of the above When most people think of Internet advertising, they think of?paid searchsponsorshipspop-up addisplay or banner ads What country has the most internet users?ChinaThe USACanadaGermanyWhat are messages sent to website visitors who have given permission to receive commercial email about particular topics or products?Direct MessagesDirect MailOpt-In EmailSpamWhat is a website that serves as a starting point for Web access and search?PortalGoogleSearch EngineWeb BrowserWhat is a wireless Internet technology allowing users to move extremely large files quickly over short distances?Wi-FiCableBroadband UltrabroadbandA measure of the number of hyperlinks that users click on, especially links from advertisements to the advertiser’s website is:Click ThroughFollow ThroughClick percentageCost per Click (CPC)Internet ad that is displayed “under” the active window, so it appears only after that window is closed.Pop-Under AdPermission MarketingVirtual MarketingCorporate Home PageSending commercial email only to Web users who have agreed to receive it.Permission Marketing Pop-Under AdVirtual MarketingCorporate Home Page Process of consumers spreading brand messages through email.Virtual MarketingPermission MarketingPop-Under AdCorporate Home Page Gateway to a group of Internet storefronts where the user gains access to a retailer by clicking on a storefront.Virtual MailPermission MarketingPop-Under AdCorporate Home Page Website that focuses on a corporation and its products.Corporate Home PagePermission MarketingPop-Under AdVirtual Marketing 1. A2. D3. C4. B5. A6. B7. C8. A9. C10. D11. A12. C13. A14.D 15. A16. A17. A18. A19. A20. A ................
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