ABOUT ME WORK EXPERIENCE

[Pages:2]ANDREA RICO

DIGITAL MARKETING MANAGER

A R

360 RIDELLE AVE/ TORONTO/ M6B-1K1 647-783-7871

andrearico@

ABOUT ME

Seasoned digital marketing strategist with 5 years of B2B and B2C experience in the FinTech, consumer goods, entertainment, and educational industries. I enjoy the challenge of finding technology-based solutions to complex business problems. My combined digital and traditional marketing experience coupled with progressive knowledge of advance marketing software, makes me the perfect candidate for the Marketing Communications Specialist position.

position. EDUCATION

University of Guelph-Humber Ba. Commerce- Digital Business Management/ Marketing & Advertisement Honours Degree 2011-2015

CERTIFICATIONS Google AdWords/Analytics 2015-2017

Front End Web Development Digital Marketing Bitmaker, 2016

WORK EXPERIENCE

DIGITAL MARKETING MANAGER WayPay/ Burlington /February 2017-Present

Lead the development, execution, & optimization for WayPay's Inbound Marketing Campaigns.

? Lead corporate training and implementation of new CRM & Marketing Dashboards.

? Developed content marketing strategies, distribution, and optimization using HubSpot, landing pages, microsites and email templates.

? Data mined and research industry related list and content in collaboration with WayPay's accounting integration partners.

DIGITAL MARKETING SPECIALIST EQ Works/ Downtown Toronto /February 2016-January 2017

SEO/SEM Analytics User Interface Design BrainStation, 2016-2017

Lead the development, execution, & optimization of digital strategies for one of Canada's largest post- secondary institution- York University.

? Lead corporate redesign and setting of SEO standards resulting in a 120% increase in organic traffic.

? Expanded PPC search and display campaigns increasing site conversion by 25%.

? Created scalable lead-nurturing campaigns customtailored for prospect students in each stage of the sales/registration funnel.

AREAS OF EXPERTISE

W O R K E X P E R I E N C E (Continued)

Web Development Pay-per-click (PPC) Ads Content Marketing Marketing Research/Analytics E-Commerce/Email Marketing Search Engine Optimization Social Media/Affiliate Marketing Brand Management Retargeting/Display Ads Marketing Automation CRM

ACCOUNT COORDINATOR Dashboard Agency/ Toronto/ March 2012-November 2015

Led the development of marketing plans, interpreted social & web analytics, and developed E-Commerce strategies for Roots Canada and Toyota GTA dealerships in Ontario.

? Used social analytics to convert a branded page from 13,000 to 250,000 followers.

? Expanded both display and and paid search ads resulting in ROI of 42%.

? Established a segmented and personalized Email marketing strategy for international customers.

PERSONAL SKILLS

Team Work Adaptability Leadership Research Skills Technical Litera cy Multitasker Problem Solver

AWARDS

Robert. E. Oliver Scholarship University of Guelph-Humber 2014-2015

Canadian Association of Broadcast Representative Award 2015-2016

Ontario College Marketing Competition OCMC Leadership Award 2ND Place IMC Category 2015-2016

TECHNICAL SKILLS

PPC ADVERTISING Google AdWords Facebook Bing

TECHNICAL HTML CSS JavaScript

SOCIAL MEDIA Facebook Twitter Instagram Pinterest Hootsuite

MARKETING AUTOMATION Marketo HubSpot Pardot/Eloqua/Salesforce

EMAIL MARKETING My Emma Mail Chimp Exact Target

GRAPHIC DESIGN Adobe Illustrator Adobe InDesign Adobe Photoshop Adobe Acrobat Adobe Dreamweaver

WEB ANALYTICS Google Analytics Coremetrics Adobe Omniture

CRM SOFTWARE Salesforce HubSpot CRM Media Math

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