Our Personalized Marketing Strategy To Sell Your Home

Our Personalized Marketing Strategy To Sell Your Home

Online & Beyond

The guidance, professionalism & experience you need

Table of Contents

Critical Factors When Marketing to Sell....... 3 Preparing Your House to Sell....................... 4 Recommended Lenders................................ 5 Online Advertising..................................... 6 Print Advertising....................................... 11 Broker Networking..................................... 12 Seller Communication................................. 13 Optional Marketing.................................... 14 Why Choose Us?......................................... 15 Rachael's Resume....................................... 16 Our Clients Say It Best!.............................. 18 Associate Brokers........................................ 19 Meet Our Team.......................................... 20 Trusted Professionals.................................. 21 Code of Ethics............................................ 22 The Law of Real Estate Agency................... 23 Sample Contracts........................................ 29

Six Critical Factors

6 Price

? Follow market trends

? Evaluate statistics ? Highest value ? Statistically,

homes that sell within 30 days sell for 98-102% of list price

5 Agent

Marketing

? Written guarantee of above and beyond services ? Professional photos ? RE/MAX National Network ? Online strategy

1 Terms/Financing

? Team with a financial expert

? Provide financial breakdown sheet for potential buyers

? What are the best financial options for your home?

2 Home's

Condition

? Remember, buying a home is an emotional decision

Marketing

? Provide tips to increase curb appeal

? Staging

? Get home repairs done

to Sell

3 Home's

Location

? Market to the lifestyle of your home's location & neighborhood

4 Market Conditions ? Update client on market conditions on a regular basis

? Continually analyze for maximum market value

3

Preparing Your Home to Sell

Our team will work with you to ensure your home is in the best condition possible to showcase its best features and help it appeal to a variety of buyers. The first impression for a home buyer sets the stage for how they feel. Because buying a home is emotional, this is our priority.

Your Home's Condition It's not just about finding a buyer, we help prepare your home for the inspection and negotiations that take place. We have contractors, handy men, house cleaners, landscapers, and just about anyone else we might need to get your home prepared for the market. Let's set the stage for the buyers.

Little Things Mean a Lot A deep clean is worth its weight in gold! Make sure your house says "clean" to potential buyers when they walk in the door. Even if you clean your home regularly, hire a cleaning service for a thorough top-to-bottom scrubbing. Clean the windows and skylights, pressure wash the walkways...

Home Staging Our professional staging services are available to you to help maximize the value of your home! 95% of ASP staged homes sell on average in 11 days or less, and sell for 17% more. We can help reposition your furnishings, or bring in our own.

Professional Photography We work with professional photographers to capture pictures of your home looking its very best. They have their own equipment, expertise and experience, so you can leave it to the professionals! We offer a variety of photography options and tailor them to showcase your home the best.

3D virtual tours True3D Interactive Virtual Walkthroughs with Matterport We use this award-winning technology to create an interactive, 3D virtual walkthrough of your home that has been proven to generate more inquiries and better qualified leads for all of our listings.

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