HOW TO WRITE A Culture-First Employee Handbook

HOW TO WRITE A

Culture-First

Employee Handbook

? 2019

Hello!

Sponsorship.

Thanks for downloading this eBook! We hope it inspires

you to go beyond the printed, 60-page,

black-text-on-white-paper employee handbook. If you

have any questions or comments, please contact us at

hi@.

This eBook is brought to you by Blissbook. Protect your

company and show employees theyre valued with

Blissbooks culture-?rst, digital policy management

software. Try it for free at .

You already know this, but we have to say it: this guide is

not meant to be legal advice. Please talk to your lawyer

if you have any legal questions.

Tom ODea

tom@

Table of Contents.

Introduction

4

The 3 Types of Employee Handbook Content

5

Culture-First Content

5

Onboarding / General Information

6

Case-Speci?c

6

What Should My Handbook Have?

6

Culture-First Content

7

The Welcome Letter

7

Mission Statement

7

Creating Your Mission Statement

7

More Why - A Vision

8

A Noble Cause

8

Get Tactical with a Company Overview

9

A Guiding Goal

9

Company Values

9

Guiding Principles

10

A Quick Note on Naming

10

Origin Story

10

Timeline

11

People Pro?les

11

Onboarding & General Information Content

12

Creating How Things Work Around Here Content

12

Legal Content & O?cial Policies

13

Graphic Design

13

Thank You!

14

References

15

3

Introduction.

Since we launched Blissbook, weve heard from

countless HR pros about how their company spends so

much time, money, and e?ort on branding and

marketing to make sure customers see them in a certain

light. But when it comes to the branding and marketing

targeted at current or prospective employees (aka

employer brand, recruiting, and engagement), it just

doesnt match up.

Not only does it feel disingenuous, it makes them feel like

theyre unable to make sure employees know that the

company cares about them.

STEP 1

A culture-?rst employee handbook is a great ?rst

impression that shows employees the company actually

does care. It replaces the negative onboarding

experience that accompanies most existing paper

handbooks with a positive one.

STEP 2

But this isnt an exercise of putting lipstick on a pig. Great

design starts with great content.

If youre reading this, youve probably seen the

handbooks that started the culture-?rst trend: the

Net?ix Culture slidedeck, Valve Softwares Handbook for

New Employees, and/or Zappos Culture Book. If not,

google them now! Although one of the best things about

these handbooks is the honesty and leadership buy-in, it

doesnt mean you need to change your companys

entire culture to have one.

STEP 3

This guide walks you through what you need to put

together culture-?rst handbook that ?ts your culture.

Remember, the best content is honest content. You dont

need to follow this script to a T. Use what ?ts your

employer brand (or what you want it to be) and have fun

with it! (see ?g. 1)

BASE

R O B OT C R A N I U M

EXPLODED VIEW

4

FIG. 1

The 3 types of employee handbook content.

If your organization knows why it exists, knows

who it is, and acts in a way thats authentic to those

things, its built for long-term success.

Employee handbook content can be divided

into three categories:

1. culture

2. onboarding / general information

3. case-speci?c

These are not shallow questions. They require deep

thought. There should be collaboration between

leadership and all employees within a company so that

everyone is bought in and the culture re?ects everyones

belief of what the company is, not just leaderships view

of it.

Although no employee handbook is the same,

theyll all contain content from one or more of

these categories.

Every employee should know and demonstrate your

culture every day. Making this a reality is exponentially

easier if you attract people who already believe what

you believe. Recruit these people and repeat the

message with culture-?rst content and your days

of trust fall exercises will be long gone.

Culture-First Content.

De?ning company culture is hard. Is it chemistry?

Fun things people like to do together? How employees or

customers are treated? It could include all of those

things. But in reality, company culture boils down

to the following:

Why?

Why your company exists - your mission,

vision and/or cause. (see ?g. 2)

Who are you?

Who you collectively are deep down inside

and what you believe in - your core values

and guiding principles. (see ?g. 3)

Are you authentic?

Whether or not you respect these things does how you hire, reward and release people

match who you are and why you exist?

GUIDING

PRINCIPLE

CORE

VALUES

(see ?g. 4)

FIG. 3

VISION

RESPECT

MISSION

AUTHENTIC

CAUSE

FIG. 2

FIG. 4

5

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