Keep Greenville County Beautiful and Greenlink
Keep Greenville County Beautiful
and Greenlink
Set Sights on Cigarette Butt Litter
¡°Don¡¯t Flick It¡± Campaign is Underway
Greenville, SC (Sept. 4, 2014) ¨C Keep Greenville County Beautiful and Greenlink are taking
action to help address America¡¯s and Greenville County¡¯s number one litter issue- improperly
discarded cigarette butts.
¡°The ¡®Don¡¯t Flick It¡¯ campaign provides the tools needed to snuff out obnoxious cigarette
butt litter,¡± says Eric Vinson, Keep Greenville County Beautiful. KGCB and partner, Greenlink
Transit, have purchased and placed ¡°ash receptacles¡± at bus shelters in all areas of the city of
Greenville, and the County. The campaign is supported by prominent advertisements placed on
and in Greenlink vehicles. This campaign identifies the problem and also provides the solution.
¡°Keep Greenville County Beautiful secured grant funding to support this important project,¡±
says Vinson. ¡°By partnering with Greenlink, we are able to implement a method of litter reduction that has proven itself effective time and time again.¡±
In addition to raising awareness through
advertising, Greenlink officials say they
believe that the placing of ash receptacles at
its bus shelters and stops will raise the campaign¡¯s visibility even more. ¡°We are happy
to do our part to discourage littering across
the county,¡± said Greenlink Director Mark
Rickards.
Vinson emphasizes that this campaign
also has the support of the area¡¯s private and public sectors. The program¡¯s strategic approach
involves all stakeholders in the cigarette litter problem, including Greenville County, City
of Greenville, Greenlink, Greater Greenville Sanitation Commission, City of Travelers Rest,
K-Mart, Greenville County Soil & Water Conservation District, and Palmetto Pride.
(continues on page 2)
The Keep America Beautiful, Inc. Cigarette Litter Prevention Program tackles the issue by integrating four proven approaches:
? encouraging enforcement of litter laws, including cigarette litter;
? raising awareness about the issue using public service messages;
? placing ash receptacles at transition points such as bus shelters;
? distributing pocket ashtrays to adult smokers.
In 2010, nearly 240 communities reported an average 42% reduction in littered butts as a result of
implementing the program. Tobacco products (including cigarette butts) are the most-littered item
in America, representing nearly 38% of all items according to ¡°Litter in America,¡± the Keep America
Beautiful, Inc. Landmark 2009 study of litter and littering behavior. Th is research also showed that
individuals who would never litter items such as beverage cans or paper packaging may not consider tossing cigarette butts on the ground ¡°littering.¡±
The mission of Keep Greenville County Beautiful is to engage citizens in litter reduction and
beautification through public awareness, education and special events. Keep Greenville County
Beautiful is an non-profit organization committed to its public and private partnerships including
business, industry, governmental agencies, civic groups, neighborhood associations and non-profit
organizations. Keep Greenville County Beautiful is recognized by Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation¡¯s largest volunteer-based community
action and education organization. With a network of over 1,200 affiliates and participating organizations, Keep America Beautiful, Inc. forms public-private partnerships and programs that engage
individuals to take greater responsibility for improving their community environments. To learn
more about Keep America Beautiful, Inc. go to or keepgreenvillecountybeautiful.
org.
For Immediate Release
Contact: Eric Vinson
Keep Greenville County Beautiful
864-467-7281
evinson@
Contact: Kathy Vass
Greenlink
864-298-2756
kvass@
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