INTRODUCTION/BACKGROUND

SANTA MONICA DOWNTOWN/CIVIC CENTER TMA FEASIBILITY STUDY SELECTED TMA EXPERIENCES

INTRODUCTION/BACKGROUND

Purpose This memo presents major findings from a survey conducted in early 2012 to learn about Transportation Management Associations (TMAs) throughout the United States. The TMAs selected for the survey are located in cities that have some comparable characteristics to Santa Monica, have some connection to a Business Improvement District, or the history of their formation and/or their organizational experience offers lessons the City can use to help inform its decision. The following TMAs were selected for this research:

Lloyd District TMA ? Portland, OR Gresham Regional Center TMA ? Gresham, OR Emeryville TMA ? Emeryville, CA Atlanta Midtown Alliance ? Atlanta, GA Bellevue Downtown Association ? Bellevue, WA Anaheim Transportation Network ? Anaheim, CA

These TMAs were chosen based on the following criteria: Located in cities with vibrant downtowns and in areas with moderate population densities Located in cities that have or are interested in TDM requirements for new development and existing employers TMAs that were created with and without BIDs TMAs that the consultant team were familiar with, enabling in-depth interviews

Table 1 presents background information about each of the surveyed cities.

Methodology Characteristics of communities were researched using information available on-line from sites such as the US Census website and individual cities' websites to search for demographic and economic development information. Not all types of information were readily available such as number of employers or total square feet of commercial space but where obtainable current data was compiled into a matrix.

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SANTA MONICA DOWNTOWN/CIVIC CENTER TMA FEASIBILITY STUDY SELECTED TMA EXPERIENCES

Table 1: Transportation Management Associations

TMA Contact and Website

Population Population Density Vibrant Downtown

Square Feet of Commercial/Employment Space

Number of Employers/Employees Parking Constraints?

City or Employer TDM Requirements

Lloyd District TMA, Portland OR

Rick Williams, Executive Director: rick@; Lloyd District: 1700

Lloyd District: 787 people/sq mi

yes

8,311,902 sq ft commercial (includes 212,581 sq ft industrial, 357,017 sq ft institutional, 3,065,434 sq ft office, 2,179,008 sq ft retail, 1,830,089 sq ft major event, and 667,773 sq ft restaurant). 534 businesses and 23,000 employees.

Yes. All parking in district is metered.

ECO rule: Employers with more than 100 employees must provide employees with commute options that are designed to reduce the number of cars driven to work in Portland and surrounding areas.

Gresham Regional Center TMA, Gresham, OR

Jeff Edinger, Executive Director: jeff.edinger@ 503-6653827;

City of Gresham: 105,594 (US Census 2010).

City of Gresham: 4,551.3 people/sq mile (US Census 2010).

Quiet, historic downtown

Not available.

20,000 employees plus 10,000 students within new expanded TMA boundaries No; Boeing, biggest local employer, is beginning to experience some parking constraints recently

ECO rule: Employers with more than 100 employees must provide employees with commute options that are designed to reduce the number of cars driven to work in Portland and surrounding areas.

Atlanta: Midtown Alliance, Midtown Improvement District

(MID), and Midtown Transportation Solutions (TMA) Dan Hourigan, Director of Transportation and Sustainability, dan@; Midtown: 11,243*; City of Atlanta: 420,003 (US Census 2010).

Midtown: 6,385 people/sq mile*; Atlanta: 3,154.3 people/sq mile (US Census 2010). yes

24 million sq feet office space, 2.5 million sq ft retail. (2011)

Many large employers and world HQ

Pay to park; plenty of parking available (may have to do with economy). Cost of parking is $60 to $100/month. Mostly structured; some surface and on street

Emery Go-Round, Emeryville CA



City of Emeryville: 10,080 (US Census 2010).

City of Emeryville: 8,089 people/sq mile (US Census 2010). Yes - Active employment and retail center Not available.

20,500 jobs (City of Emeryville Finance Dept)

Ample free parking except at Bay St and permit parking on 61st and 62nd between Hollis and Doyle; occupancy at peak (90%) between 11 am and 1 pm at high employment spots The city requires major new development and employers to pay into the PBID and thus become members of the TMA. TDM Measures are required on a case-bycase basis through individual developer agreements

Bellevue Downtown Association, Bellevue,

WA



122,363 (US Census 2010).

31 square miles; 3,947 people/sq mile

yes

4.5 million sq ft retail and entertainment, 9 million sq ft office

1300 businesses, 45,000 employees.

No; 10,000 free spaces for shoppers at Bellevue Collection

Washington State Commute Trip Reduction law applies to employers with over 100 employers; downtown has about 24 sites, with 35 to 40 in entire city. Also, the City of Bellevue has a Transportation Management Plan (TMP) code requiring buildings over 50,000 square feet to provide a transportation plan for tenants; there are 15 or 16 sites in downtown that are affected, plus 10 or 15 residential buildings)

Anaheim Transportation Network, Anaheim,

CA Diana Kotler, Executive Director, 714-563-5287 dkotler@ City of Anaheim: 336,265 (US Census 2010) City of Anaheim: 6,747 people/sq mile (US Census 2010) Active resort area.

Not available.

169,930 employees (2003 OC Almanac)

Large paid parking lots at hotels, resorts, but plenty of parking provided.

The City of Anaheim requires all new commercial and office development to join and financially participate in the ATN to meet air quality standards

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TMA

TDM Services Prior To TMA Formation

SANTA MONICA DOWNTOWN/CIVIC CENTER TMA FEASIBILITY STUDY SELECTED TMA EXPERIENCES

Lloyd District TMA, Portland OR

Gresham Regional Center TMA, Gresham, OR

None before TMA

None before TMA

Atlanta: Midtown Alliance, Midtown Improvement District

(MID), and Midtown Transportation Solutions (TMA)

None before TMA

Emery Go-Round, Emeryville CA

Emery Go-Round (free shuttle service between BART station and major employers, retailers and residential areas) , casual carpool sites (for travel to San Francisco during commute hours), carsharing pods, Alameda County Guaranteed Ride Home program

Bellevue Downtown Association, Bellevue,

WA

Choose Your Way Bellevue, a grant program, provides TDM services to anyone in downtown including employers and smaller companies that want to participate. Programs include incentives such as gift cards and trip planning resources

Anaheim Transportation Network, Anaheim,

CA

Before ATN and startup of ART service (2002), 84 different shuttles were operated in Anaheim resort area.

Level of Transit Service Major Attractions

High: four MAX light rail stations; Vintage Trolley, Tri-Met bus routes; it's in the free rail zone for MAX

Rose Arena; Oregon Convention Center

Medium: 9 MAX light rail stations, TriMet buses

bicycle/pedestrian trails

Lloyd Center (shopping

Retail Activity: major retail industry mall with over 200

members

stores);

Gresham Station (50 shops and restaurants)

Comments

High: MARTA (rail), GRTA Xpress, Gwinnett County Transit, Cobb Community Transit, free shuttles (Atlantic Station shuttle and Tech Trolley)

Margaret Mitchell House, Fox Theater, Woodruff Arts Center, Museum of Design Atlanta, Rialto Center for Performing Arts, Georgia Tech, Turner Field, Georgia Dome

2.5 million existing SF of retail (more planned)

* source:

Medium: AC Transit, Emery Go-Round, with connections to BART and San Francisco; Amtrak (long distance)

none

Medium: buses (Metro and Sound), transit hub

Bellevue Arts Museum, Meydenbauer Center

Bay Street (all major big box Bellevue Square, Crossroads

retailers), IKEA, Home

Mall, Overlake Shopping

Depot

district

High: OCTA buses and MetroLink

Disneyland, Angel Stadium, Knott's Berry Farm, Anaheim Convention Center

Anaheim Plaza, Downtown Disney, Anaheim GardenWalk, The Block at Orange

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SANTA MONICA DOWNTOWN/CIVIC CENTER TMA FEASIBILITY STUDY SELECTED TMA EXPERIENCES

A questionnaire was developed to elicit detailed information about the history and organizational structure of the TMAs. Next, the team requested interviews with a representative of each TMA. Telephone interviews were conducted ranging from 20 to 45 minutes, and covered as much information as possible. Not every TMA staff member was able to answer all of the questions completely; for example, some had been on the job for a few years at most, so they were not able to comment about the formation of their organization. The survey findings are organized into the following four categories:

Organization/Administration Regulatory Requirements Financial Information Programs and Strategies A series of tables containing a detailed description of each of these categories is presented at the conclusion of this memorandum.

ORGANIZATION/ADMINISTRATION

Mission The primary mission of most TMAs in this review is to cooperate with local businesses and public agencies to enhance access and mobility within and in the vicinity of their geographic boundaries. Environmental benefits and promoting and enhancing economic vitality are also important goals, as are helping local jurisdictions and businesses comply with regulatory requirements, such as air quality standards and trip reduction goals.

History The TMAs in this survey formed for a variety of different reasons.

The Lloyd District TMA was formed to help implement a new economic development plan to bring 20,000 new jobs and 3,000 new housing units to the District by the year 2025. District leadership (private and public sector) realized that a key barrier to business growth in the Lloyd District was (a) access constraints and congestion and (b) a regulatory code that allowed (and encouraged) suburban types of development that was over-reliant on surface parking and, therefore, low-density development. The District had no parking meters, many surface parking lots, and a transit system that was not heavily used (a 10% commute mode split in 1994/95). The TMA made transportation management the key economic development strategy for the District. As one stakeholder said at the time, "Getting employees out of their cars is the most effective economic development strategy we have."

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SANTA MONICA DOWNTOWN/CIVIC CENTER TMA FEASIBILITY STUDY SELECTED TMA EXPERIENCES

The Gresham (OR) Downtown Development Association (GDDA) began as a small association of local businesses, which grew larger and established itself as an Economic Improvement District that included most of the local businesses within its district. The GDDA found its economic development goals expanding to include transportation goals, such as reducing VMT from local commuting, and it formed a TMA to meet those goals.

The Emeryville (CA) TMA was established with a grant from the regional air quality district as a two-year demonstration project to cut congestion and improve local air quality. Businesses had banned together to consolidate a shuttle service linking a BART station with major employment sites, which encouraged further partnerships between private employers and the City of Emeryville. The initial project was successful enough to lead to the creation of a Business Improvement District, thus creating a long-term local funding source for the TMA.

The Anaheim (CA) Transportation Network was formed to consolidate and coordinate already existing, duplicative transit services (including many shuttles) operated by individual hotels and destinations in its resort district.

The Bellevue Downtown Association in Washington formed TransManage, its TMA, to help mitigate congestion issues stemming from Bellevue's rapid growth.

Some TMAs confronted major hurdles during formation. For example, the Lloyd District TMA began, without any funding, as an association of business owners concerned about traffic congestion. Gresham Downtown Development Association had to work hard to create consensus on transportation as a goal that needed local funding support. Atlanta's Midtown Alliance is working to garner regional funding support, and notes that having a champion at the executive leadership level is essential to its survival.

Several of the TMAs started modestly, and their scopes and the services they offer have grown. Gresham has many small businesses in its core downtown and many large regional employers outside its original boundaries; it has recently expanded to include those larger regional employers as stakeholders and beneficiaries of its services, to help reduce regional VMT. Emeryville's transit shuttle service began as a small commutehour shuttle, and has grown to include midday weekday service as well as Saturday service.

Legal Structure

Several of the TMAs are funded and managed by the local business improvement district, sometimes as a separate organization with a separate board. All of them, or their overseeing organizations, are nonprofit business associations, 501(c)(3), 501(c)(4), or 501(c)(6). The 501(c)(3) category includes a variety of educational and charitable organizations; 501(c)(4) associations are political education organizations and civic

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