Miss Wilder- ELA

 Name: ________________________________________Period: _______________CREATE AN AD CAMPAIGNPERSUASION PROJECT ASSESSMENTStandards: Using Audience and Author’s Purpose to persuade, trace and evaluate arguments; write arguments to support claimsResources- Notebooks w/notes, practice work, magazines, and radio ad examples, independent research Scenario- You are a creative consultant at a large advertising firm. The economy is tough and business has been slow. One day, a group comes to you with a concept that they want you to create an ad campaign for. They plan on using it in magazine advertisements, radio advertisements, on billboards, and in commercial advertisements (extra credit). Your job is to come up with the BEST campaign that you can to save your advertising firm from going under! (This account would mean multi-millions of dollars for your company!) In the campaign, your client wants to know the following information.What you will create:1. A magazine advertisement (one full page, OR a full two-page spread)Requirementsa minimum of FOUR persuasive language techniquesa minimum of THREE persuasive visual considerationsa 7 - 10 sentence paragraph writing reflection that answers the questions from the “Guiding Questions & Brainstorm” chart2. A billboardRequirementsa minimum of FOUR persuasive language techniquesa minimum of THREE persuasive visual considerationsa 7 - 10 sentence paragraph writing reflection that answers the questions from the “Guiding Questions & Brainstorm” chart3. A 30 - 60 second radio advertisementRequirementsa minimum of SIX persuasive language techniquesa minimum of 30 seconds long (no more than 60 seconds)a 5 - 7 sentence paragraph writing reflection that fully answers the relevant questions from the “Guiding Questions & Brainstorm” chartTopics to choose from (you may choose your own topic, but it MUST be approved before you begin)Sustainable farming is better than factory farmingDon’t eat meatGrow Your Own VegetablesUnprocessed food is healthier than processed food Organic vs. “traditional” meatResponsible chicken farmingResponsible FishingAnti-fast food Educate yourself about where your food comes fromRead Over the SummerName: ________________________________________Period: _______________Timeline (10 classwork points each day. Do the work, get an “A”, leave class with nothing done, get an “F”)Today: Introduce project, choose topic, begin brainstormingMy chosen advertising topic is: ______________________________________HOMEWORK: Brainstorm at least THREE ideas PER productMonday: Complete Rough Draft of Magazine AdvertisementVisual persuasive techniques used:________________________________________________________Language persuasive techniques used: ____________________________________________________HOMEWORK: Complete Final Draft of Magazine AdvertisementTuesday: Complete Rough Draft of Billboard AdvertisementVisual persuasive techniques used:________________________________________________________Language persuasive techniques used: ______________________________________________________HOMEWORK: Complete Final Draft of Billboard AdvertisementWednesday: Complete Rough Draft of Radio Advertising; practice with partner to time it (must be no less than 45 seconds)Finish any other advertisements not already completed: _______________________________________Language persuasive techniques used: ____________________________________________________HOMEWORK: Complete Final Draft of Radio AdvertisementThursday: Complete written response for each advertisement (3 total paragraphs). Your written response should answer the first eight questions on the Guiding Questions & Brainstorm page. Friday: All projects DUE. Begin presentations!Presentations will be given in small groups. Students will use a rubric to grade each other’s advertisements as they are being presented. (Each advertisement will receive a separate project grade.)Groupmates will also be grading participation and effort throughout the entire week, to include presentations.Week 2: Finish Presentations, Writing ReflectionName: ________________________________________Period: _______________Guiding Questions & BrainstormQuestionExampleBrainstormWhom are you targeting? Neutrogena targets teenage girlsHow are you going to target them?Through Emma Watson because they feel that young girls want to be like her. . .Which type of persuasive techniques will you use? *Must use TWO visual (for print ads)*Must use at least FOUR language techniquescolor, placement, type of imagegeneralization, exaggeration, bandwagon Why do you think this will be most effective?Because teenage girls admire Emma Watson and she has to have good skin.Where will you place the advertisement? Radio: Which time of day and why?Billboard: On which road, near which landmarks and why?Neutrogena commercials come on during Gossip Girl. . .What magazines and on what sections of the magazine will you place the magazine ads? WHY?Seventeen magazine. . .What will your SLOGAN be? Why did you choose this slogan? How, do you think, your target demographic will respond?“Are you in good hands? That’s All State’s stand. . . “ /Animal CARE 2016 and Beyond (Perdue Farms)What will your LOGO be? Why did you choose this logo? How, do you think, your target demographic will respond?Golden Arches for McDonalds/ the Perdue household for Perdue chicken farms.Can we see a copy of your SCRIPT for the radio advertisment? (You’ll need to have a well written script ready! This should include what the client will hear, to include any sound effects you may use.)Create a script: Use the persuasive language techniques and the guidelines to help you.Keep in mind the examples are very quick examples to help you comprehend what the client is looking for . . . you’re going to have to EXPLAIN to the company, in detail, EXACTLY what you are planning on doing! (Written response) Keep in mind, each decision you make could mean costing your client thousands of dollars! Your client will want to see all of this, drawn up, and looking VERY professional (they won’t spend millions of dollars on someone who does the bare minimum). You will need to work with your creative team to draw up some ideas and brainstorm (create the scripts, visualize the campaign). Then, you will work with your design team to put it all together. Feel free to ask your project supervisor (aka. Ms. Wilder) for help, but this is YOUR campaign . . . do something you’ll be proud of and SAVE YOUR FIRM!Name: ________________________________________Period: _______________Participation and Respect(Complete after all group presentations have been given)108760On Task and Work OutputStudent was on task and completed each daily task on the timeline; the student showed up with the final drafts completed, or nearly completed, Student was on task and completed each daily task on the timeline; the student showed up with the final drafts completed, or nearly completed, Student was on task and completed each daily task on the timeline; the student showed up with the final drafts completed, or nearly completed, Student was on task and completed each daily task on the timeline; the student showed up with the final drafts completed, or nearly completed, The student was distracted, interrupted frequently, did not listen, gave harsh criticism, did not complete the peer grading sheet independently, and/or was removed from by the teacherRespect of Peers and StudentsStudent was respectful of other students learning time and did not interrupt them with off-task comments and behavior, the student was not redirected by the teacher more than onceStudent was respectful of other students learning time and did not interrupt them with off-task comments and behavior, the student was not redirected by the teacher more than onceStudent was respectful of other students learning time and did not interrupt them with off-task comments and behavior, the student was not redirected by the teacher more than onceStudent was respectful of other students learning time and did not interrupt them with off-task comments and behavior, the student was not redirected by the teacher more than onceThe student was distracted, interrupted frequently, did not listen, gave harsh criticism, did not complete the peer grading sheet independently, and/or was removed from by the teacherActive Listening During PresentationsStudent was attentive, sitting up, looking at the presenter, taking notes on the presentation, and waited to ask questions until presentations were over. Student was attentive, sitting up, looking at the presenter, may not have taken notes on the presentations, and may have interrupted once or twice to ask questions. Student was mostly attentive, sitting up, and may have become distracted once or twice by presentations of other groups, may not have taken notes. Student was somewhat attentive and may have been distracted more than twice, student was slouching or leaning back, may not have been looking at presenter. The student was distracted, interrupted frequently, did not listen, gave harsh criticism, did not complete the peer grading sheet independently, and/or was removed from the group by the teacherName: ________________________________________Period: _______________Ad Campaign(To be completed after each student finishes their presentation, before moving on to next presentation)108764Meets all the requirementsWow, this student went above and beyond! They included all the required persuasive techniques, and had a few extras to really make their project pop!From what I can tell, this student met all the project requirements; OR only one requirement was missing, not bad! It was a decent project, but the student forgot two of the requirements. Uh oh! This student was missing three or more requirements ORThe student was missing one of the advertisement, or the writing reflections were not completed The student only completed one advertisement, more than two requirements were missing on at least two of the advertisementsNeatnessOh my gosh, this was the cleanest project I have ever seen! There were no noticeable tears, or stray marks. This is worthy of being put in a frame! Wow, this kid clearly made this as neat as possible. There may be a few small tear, or stray spots or marks, but the project is nice and clean. The student clearly took care with it. This project was about as neat and presentable as a regular class assignment. the project is not the messiest I’ve ever seen, but this is not presentation quality neatnessMessy or sloppy presentation, it looks rushed and does not represent the student’s best efforts; it’s clear they did not spend time on the appearance. Creativity Wow! This was so creative this person should consider a job in marketing, advertising, or design...something creative! I’ve never seen anything like this! They could earn lots of money for how creative they are!This was so creative for this student! Their ideas and presentation came from their own imagination and are awesome and fun to look at! It definitely held my attention!This was a neat project and nice to look at. They clearly tried very hard, but when put in a group with similar persuasive ads, it may not stand out. This project was not boring, but it didn’t really look like it was the student’s own ideas, or it did not hold my attention for very long. The advertisement appears largely copied from another advertisement or another student, it does not represent original thought, or the assignment was not completedEffectiveness of Persuasive TechniquesStudent’s persuasive techniques were so effective, I wanted to do whatever I’m being persuaded me to do! ORStudent’s use of persuasive techniques were so effective, I completely understand their main idea, theme, conceptStudent’s persuasive techniques were very effective, but I have one or two questions, or want some time to think before I do whatever I’m being persuaded to. ORStudent’s persuasive techniques were very effective, but I wanted a little more explanation to fully understand how/why/what I was being persuaded toStudent’s persuasive techniques were present, but I wasn’t ready do whatever they wanted me to do. It was a nice advertisement, but it didn’t really affect me.ORStudent’s persuasive techniques were present, but I had to ask questions and they needed to justify/explain their use of the techniques to make it more clearStudent’s persuasive techniques were present, but not immediately recognizable; ORThe student technically followed the persuasive technique, but failed to make me interested in whatever they were trying to persuade me to doStudent’s persuasive techniques were not recognizable, and the student had to point out each technique to the groupORThe student’s project was completely off-topicORPersuasive techniques were not present; did not connect with what was learned in className: ________________________________________Period: _______________Project Introduction Scavenger Hunt: What resources may you use for the project?_____________________________________________________________________________________How does this project relate to the real world? (Hint: what is the scenario?)__________________________________________________________________________________________________________________________________________________________________________What are the requirements for the three DIFFERENT types of ads?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________What three topics interest you most AND WHY?? (OR- what other options can you come up with?)__________________________________________________________________________________________________________________________________________________________________________Which step should be completed by Monday?_____________________________________________________________________________________Which step will be the most difficult for you and why?_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________What is the due date for this project? (HINT: you have to do some math! ;D)_____________________________________________________________________________________How would a person receive a 90-100 on this project?(Hint: BE SPECIFIC and cite the Rubric)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________What elements would need to be missing to not pass the project? (Hint: BE SPECIFIC and cite the Rubric)_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Describe the expectations during the presentations? (Hint: BE SPECIFIC and cite the Rubric)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________11. What other questions do you have that COULD NOT be answered by CAREFULLY reading this packet?______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ................
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