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PRINT AND EDITORIAL DESIGNGRD4100/6100Semester: Fall 2019Class times: Tuesday/Thursday 2:30p-5:10pClassroom: 468Instructor: Jeff Boortz, Professor of Practice - Graphic DesignOffice:?Room 459B – Arts and Humanities BuildingOffice Hours: MW-1:00p- 2:00p; before or after class, by appointmentOffice Phone: 484-343-7276 E-mail:?jboortz@gsu.edu?Course Description:?In this course, you will explore advanced design concepts, and apply them to print and editorial contexts in a studio problem-solving format. We will focus on solving the complex design challenges of periodical design, gain experience with print and electronic publishing applications, identity, and format design; art direction and image-making of material with issue orientation and/or controversial content.Students will work individually and in teams, in order to emulate the methods of the professional editorial designer. Critiques and class meetings will be held in room 468. Expect to work on class assignments in class as well as outside of our regular meeting time.?Prerequisite & Course Requirements:?GRD4100 Prerequisites: GrD 3200 with grade of C or higher, and consent of graphic design coordinator or instructor. GRD6100, consent of the graphic design coordinator or instructor.Required Texts:?Art Direction + Editorial Design, Yolanda Zappaterra, Abrams NY, ISBN 978-0-8109-9377 Buy it cheap hereRecommended Reading:The Modern Magazine, Visual Journalism in the Digital Era, Jeremy Leslie, Laurence King Publishing LTD London, 2013 ISBN: 9781780672984 and Supplies:?9 x 12 Sketchbook – Dedicated to this class. Please purchase within the first week of class1 TB + hard drive. Do not rely on flash drives to hold your class work. Label your drive with your contact info in case you leave it behind.?Lab Fee:The Lab Fee for this course is $75.00 and is assessed at registration.?Learning Outcomes and Goals:??Upon completion of this course, students will:Be able to define what is and isn’t a magazine.Be able to demonstrate how to organize texts through layout, typographic hierarchies, and graphical elements. Be able to develop a POV, branding and identity and apply each to a publication design.Be able to develop iterative methods for executing designs using sketching and Adobe Creative Suite software. Be able to create diagrams, photos, illustrations, and other devices to enrich texts. Demonstrate understanding of editorial design practice -citing reading, field trips, and speakers.??Attendance: Class attendance is required. Absences amounting to no more than 15% of the course meeting days are allowed. (For a class meeting twice a week that is approximately 4 absences; for a class meeting once a week it is 2). This amount accounts for absences that may be necessary in the case of illness, University-sponsored events, legal or religious observances, or other extreme circumstances.?If you know of an obligation ahead of time that requires your absence, please plan accordingly and in consultation with your instructor. For each absence after the allocated number, the instructor reserves the right to lower your final grade by one full letter (e.g. an A- would be lowered to B –). Please note that you do not have additional “excused” absences after the four allotted absences have been used.?It is possible for you to pass all projects, tests, and assignments and still fail the class due to excessive absences. Information missed due to tardiness or absence will be the responsibility of the student. Refer to the Undergraduate Handbook for other relevant information regarding absences. Student Code of ConductMake-up Policy & Deadlines:?All students are required to meet course deadlines.? Late work will not be accepted unless there are extenuating circumstances, such as those mentioned above in the section on attendance. It is the responsibility of the student to arrange make up assignments with the instructor. (additional information can be added by the instructor with their own make up policy)??Subject to Change:?The course syllabus and schedule provides a general plan for the course. With the exception of grading and attendance policies, deviations may be necessary, and written notification of any changes will be provided. Grades: All projects will be evaluated on a variety of factors. Refer to the Standard Studio Grading Rubric for specific criteria. In summary, these include but are not limited to: did you meet the objective set in the brief? did you implement your concept creatively? is your project presented professionally? and was your oral presentation clear and effective? All project grades will be returned promptly and accompanied with constructive comments intended to help you in your next phase of studio practice. No project is ever perfect or without potential for further improvement.?During the term, Project Grades will be given using a +/- scale to help give you greater clarity. Using the Standard Studio Grading Rubric, points are earned for the different categories and then averaged to determine your final grade for the project. Reference the following scale:??Grading Scale?Grade?Suggested Numerical Range?Quality?Points?Grade?Suggested Numerical Range?Quality Points?A +?98-100??4.30?C+?77-79?2.30?A?93-97??4.00?C?73-76?2.00?A-?90-92?3.70?C-?70-72?1.70?B+??87-89?3.30?D?60-69?1.00?B??83-86?3.00?F?below 60?0.00?B-?80-82?2.70?WF,IP??0.00??For students in Art and Design majors, a grade of C- or higher is required for all Studio and Art History courses in Area G. BA Studio Majors must satisfy the world language requirement to the 1002 level with a passing grade of D or higher. For Art Education a grade of B- and a GPA of 3.0 or higher is required in all art content courses.??Final Grades will be a calculated per the following:Project% of GradeProjectWorkProject 1: Magazine Deconstruction10%100ptsProject 2: One Sheet Magazine (Individual)Editorial Concept/Flow/StructureDesign/LayoutImage Making - Illustration/PhotographyCraft/Production/FinishContribution to the Class/Team25%250pts50pts50pts50pts50pts50ptsProject 3: Magazine (Team)A printed, bound, full size copy of your issue of your team’s print magazine. It must include:CoverTable of ContentsDepartment 1 – At least one pageDepartment 2– At least one pageFeature Article – Multiple SpreadsInfo Graphic Spread3 Full Page AdsA .pdf of the same issue.Design Guidelines (team)50%500pts1A- 50pts1B- 50pts1C- 50pts1D- 100pts1E- 50pts1F- 100pts2 – 50pts3 - 50ptsProject 4: Sketch Book 15%150ptsTotal100%1000pts Project Briefs:1. Magazine Deconstruction: Answer the 20 questions about a magazine you love and learn what makes it work. >> 10% of final grade2. One Sheet Magazine: In this project you will create an issue in a magazine designed by you and your classmates. Beyond agreeing on some basic parameters, each issue is designed and produced by the individual student. >> 25% of final grade3. Magazine: In this project a team of 4-6 students will partner to redesign or create a new magazine. Each team member will be creative director on one issue, and will collaborate with their team to establish the magazine format and editorial point-of-view. >> 50% of final grade4. Sketch Book: This is a companion piece to all your projects. It gives me and your future employers a glimpse behind the scenes into your process, and features the best of your sketches, notes, and process documents. >> 15% of final gradeTENTATIVE SCHEDULE:This is our tentative schedule. It is subject to change. Changes in due dates will be communicated asap. ClassDateLecture Topic and AssignmentsDue1TuesAug 27Course OverviewDiscussion: What is a Magazine?Project 1 Assigned – Magazine DeconstructionProject 2 Assigned – One Sheet MagazineProject 4 Assigned – Process Book Alert: Bring a printed example of a 1-sheet magazine for pin up discussion on Thurs Aug 292ThursAug 29Project 1 and 2 work in classResearch Discussion: One Sheet MagazinesWIP Pinup - Project 2 – Magazine Name, Folding Dummy3TuesSept 3Project 1 and 2 work in classWIP Pinup - Project 2 – Mag logo, BW Sketches4ThursSept 5Project 2 work in classWIP Review- Project 2 – Interview/Article and Image/Asset collection5TuesSept 10Project 1 (A and B)- Presentation in ClassAlert: Bring printed examples of Innovative Uses of the GRID in editorial design for discussion on Thurs 9/12.DUE - Project 1 FINAL – PPT and 10min presentations6ThursSept 12P2 WorkdayWIP Pinup - Project 2 – Test Printing/FoldingResearch Discussion: The Grid 7TuesSept 17Project 1 (C and D)- Presentation in ClassP2 Workday8ThursSept 19P2 CritiqueDUE: Project 2 – One Page Magazine Critique9TuesSept 24Project 1 (E and F) Presentation in ClassProject 3 Assigned – Team MagazineAlert: Bring printed examples of Innovative Uses of Typography in editorial design for discussion on Thurs Sept 26th10ThursSept 26Project 3 and 4 work in classDUE: Submit 2 printed (one flat, one folded) files of P2Research Discussion: Editorial Typography11TuesOct 1Project 1 (G and H)- Presentations in ClassProject 3 and 4 work in classAlert: Bring printed examples of Innovative Uses of Photography/ Illustration in editorial design for discussion on Thurs Oct 3.WIP Pinup– Project 3 – Magazine Name, Concept, and Competitive Landscape12ThursOct 3Project 3 Work in ClassResearch Discussion: Editorial Photography/ IllustrationWIP Pinup – Project 3 – Folding Dummy, Grid, Binding, Production Limitations 13TuesOct 8Project 3 Work in Class*Special Guest:Matt Love, Design Director, Atlanta Magazine14ThursOct 10Project 1 (I and J)- Presentation in ClassProject 3 and 4 work in classWIP Pinup – Project 3 – Content Assets, Articles, and Image Sketches WIP Project 4 - Walk Around Review of SketchbooksTuesday October 15th - Midpoint – Last Day to Withdraw15TuesOct 15Project 1 (K and L)- Presentation in ClassWIP Critique – Pin stuff up.Alert: Bring a printed examples of both excellent infographics in an editorial context , and excellent Magazine Covers for discussion in class on 10/17WIP Pinup – Project 3 – Department 1 and 2 Layouts 16ThursOct 17Project 3 and 4 Work in ClassResearch Discussion: InfographicsResearch Discussion: Magazine Covers17TuesOct 22Project 1 (M and N)- Presentation in ClassWIP Critique – Pin stuff up.Possible - Special Guests – William InmanWIP Pinup – Project 3 – Feature Articles 18ThursOct 24Project 1 (O and P)- Presentation in Class19TuesOct 29Project 3 Work in ClassWear a costume on Thursday and get some candy!*Special Guest: Eric Capossela, Associate Creative Director, Metaleap Creative eric@20ThursOct 31Project 3 Work in ClassWIP Critique – Pin stuff up.HALLOWEEN – Wear a CostumeWIP Pinup – Project 3 – Infographic and Table of Contents 21TuesNov 5Project 1 (Q, R, and S)- Presentation in ClassProject 3 Work in Class22ThursNov 7WIP Critique – Pin stuff up.WIP Pinup - Project 3 – Cover 23TuesNov 12Project 1 (T and U)- Presentation in ClassProject 3 and 4 Work in ClassOptional Class Trip to Quad GraphicsNOTE: wear covered shoes (no flip-flops/sandalsPossible - FIELD TRIP – TOUR OF QUAD GRAPHICS24ThursNov 14WIP Critique – Pin stuff up.Project 3 and 4 Work in ClassWIP Pinup - Project 3 – Ads25TuesNov 19Special Guests will present their work then review yours. You must have an actual size mockup with the present state of all of your magazine spreads for them to offer input on.*Special Guests: William Inman, Executive Editor Matt McCullin, Assistant Director of PublicationsPublic Relations and Marketing Communications GSU26ThursNov 21Project 3 and 4 Work in Class Nov 25-30 Thanksgiving Break27TuesDec 3Project 3 and 4 Work in Class28ThursDec 5Project 3 Final CritiqueDUE – Project 3 - MagazineDUE – Project 4 – Sketch BooksGEORGIA STATE UNIVERSITY POLICIES & PROCEDURES:?Disruptive Student Behavior:?Disruptive student behavior is student behavior in a classroom or other learning environment (to include both on and off-campus locations), which disrupts the educational process. Disruptive class* behavior for this purpose is defined by the instructor. Such behavior includes, but is not limited to, verbal or physical threats, repeated obscenities, unreasonable interference with class discussion, making/receiving personal phone calls, text messages or pages during class, excessive tardiness, leaving and entering class frequently in the absence of notice to instructor of illness or other extenuating circumstances, and persisting in disruptive personal conversations with other class members. For purposes of this policy, it may also be considered disruptive behavior for a student to exhibit threatening, intimidating, or other inappropriate behavior toward the instructor or classmates outside of class. See the following link for additional information on this policy in the Georgia State University Student Handbook: Disruptive Student Conduct Policy *For purposes of this document, the word “class” is defined as one specific meeting of students and professor while the word “course” refers to the entire section.Security:?Georgia State University and the Welch School of Art & Design have installed punch code locks on most of our lab spaces to make our buildings safer for students and faculty. You should treat any lab or studio under card lock as a secure space. As such, GSU and the Welch School of Art & Design ask that you abide by the following guidelines to help ensure the safety and wellbeing of everyone:?ALWAYS have your GSU ID card with you when on campus.?NEVER allow anyone to use your card. If a student or member of the staff or faculty is authorized to be in the area, their cards will give them access. If anyone asks for your card, report the incident to campus police immediately.?ALWAYS report suspicious people or activity to the faculty or graduate student in charge of the studio or lab area. If, for any reason, there is no faculty or graduate student supervision, report suspicious people or activity to campus police (404-413-2100)?NEVER try to enter a studio or lab by ‘piggybacking’ on someone else. For example, if someone is entering the lab or studio before you, do not try to get through the door while it is open. Wait for the door to close and then punch in the code again to gain entry. Similarly, do not allow someone else to come through with you. It can be tempting to hold the door open for someone whose hands are full with equipment, etc. This practice, however, is not secure and can put everyone at risk. Wanting to help is good, but be smart about it.??Campus Carry Legislation:?Information about the law can be found at safety.gsu.edu/campus-carry. It is the responsibility of the license holder to know the law. Failure to do so may result in a misdemeanor charge and may violate the Georgia State Student Code of Conduct.??Academic Honesty and Integrity:?Students are expected to act according to the highest ethical standards as set forth by Georgia State University. Any and all cheating, including plagiarism, will not be tolerated and will result in an automatic grade of “F” for the course. Refer to the Faculty Affairs Handbook at 409 Policy on Academic Honesty and the Undergraduate Catalog for specific regulations at 1380 Academic HonestyAccommodation of Disabilities:?Students who wish to request accommodation for a disability may do so by registering with the Office of Disability Services. Visit for more information. ?The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for responsible accommodation of their disabilities. Students who wish to request accommodation for a disability may do so by registering with the Office of Disability Services. Students may only be accommodated upon issuance by the Office of Disability Services of a signed?Accommodation Plan?and are responsible for providing a copy of that plan to instructors of all classes in which accommodations are sought.??Hazardous Materials:?Georgia State University is committed to providing a safe and healthful environment for its faculty, staff, students, and visitors and managing the University in an environmentally sensitive and responsible manner. There are procedures for responses and reporting of accidents, spills, etc. as defined within the Art & Design General Lab Safety Manual. Please know that by definition, most glues and paints are considered hazardous materials. Their use, for example, is restricted to well ventilated areas. Disposal in specifically approved containers is mandated as well. For further information, refer to The Art & Design General Lab Safety Manual?Course Evaluations:?Your constructive assessment of this course plays an indispensable role in shaping education at Georgia State. Upon completing the course, please take time to fill out the online course evaluation.??Staying Connected:??The Ernest G. Welch School of Art & Design is a strong community of artists, creative practitioners, and educators within the College of the Arts (COTA). Follow the Ernest G. Welch School of Art & Design on social media to stay connected to the community and remain up to date on peer & program news and informed on upcoming lectures, events, and exhibitions, both on campus and throughout Atlanta.?Website news & accolade page: artdesign.gsu.edu/category/featured-news/??Facebook: @georgiastate.artdesign?(or search?Georgia State University's Ernest G. Welch School of Art & Design)?Instagram: @gsu_artdesign?Twitter: @gsu_artdesign?Localist?GSU Calendar: calendar.gsu.edu/department/theernestgwelchschoolofartdesign??You can also follow the College of the Arts on Facebook (GSUCOTA), Instagram (@gsuarts), or Twitter (@gsuarts)?? ................
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