Hitwise Monthly Category Report - Travel

[Pages:11]Hitwise Monthly Category Report - Travel

Hitwise Custom Report for Travel

Based on US Internet usage for the month of January, 2008

All material ? Copyright 1998-2008 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.

Now you know

Report ID: 3892

Hitwise Monthly Category Report - Travel

Based on Hitwise United States data

1

Traffic Distribution Analysis

35.59% of all visits to the online 'Travel' industry went to the top 10 websites for the month of January, 2008. 45.11% went to the top 20 websites and 66.88% went to the top 100 websites. Source: Hitwise

Visit Duration Analysis

The average visit duration for visits to the online 'Travel' industry was 9 minutes, 48 seconds for the month of January, 2008. This is a minimal increase from last months average visit duration of 9 minutes, 3 seconds. Source: Hitwise

Travel Category - Weekly Market Share of Visits Chart

Note: Market Share of visits represents the percentage of all traffic received by a particular online industry or website. The data is based on a sample of 10 million US Internet users.

Source: Hitwise

All material ? Copyright 1998-2008 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.

Now you know

Report ID: 3892

Hitwise Monthly Category Report - Travel

Based on Hitwise United States data

2

Sites That Entered and Left the Top 100

The monthly churn in the Top 100 in the 'Travel' industry for the month of January, 2008 based on visits was 13.0%, which means that 13 websites in this industry's Top 100 rankings have changed since December, 2007.

Websites that entered the Top 100 were:

December, 2007 Rank 175 115 113 107 145 106 109 104 155 125 101 156 153

January, 2008 Rank 51 73 76 81 84 85 88 90 93 94 96 99 100

Website HomeAway Connect SouthWest Vacations Interval International Norwegian Cruise Line Resort Vacations To Go Starwood Days Inn Travel. Booking Application Hotels and Discounts Travel Ticker by Hotwire Cruises Only

Domain travel. hotels-and- travelticker

All material ? Copyright 1998-2008 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.

Now you know

Report ID: 3892

Hitwise Monthly Category Report - Travel

Based on Hitwise United States data

3

Sites That Entered and Left the Top 100 (continued)

Websites that have left the Top 100 were:

December, 2007 Rank 68 72 73 77 78 80 89 90 94 96 98 99 100

January, 2008 Rank 272 155 260 111 106 103 101 135 298 168 177 118 158

Website Ultimate Fares CDOT Traveler Information Metropolitan Transportation Authority - New York The Travel Channel Norfolk Southern The Orvis Company EzDrivingDirections Zvents Cruise Critic Message Boards

* Note: DNR = Did Not Rank Source: Hitwise

Domain travel. messages.

All material ? Copyright 1998-2008 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.

Now you know

Report ID: 3892

Hitwise Monthly Category Report - Travel

Based on Hitwise United States data

4

Travel - Website Ranks

The table below shows the Top 20 websites in the 'Travel' online industry for the month of January, 2008 based on visits.

The travel category lists those sites which are related to travel and the travel industry, including publications, travel agencies, transport services/people carriers, airports, destinations, resorts, travel and locality guides and accommodation.

Total websites that ranked with currently selected options: 10,730

Category Contribution Percentage: 1.99%

Rank Website 1. MapQuest 2. Google Maps 3. Expedia 4. Yahoo! Maps 5. Southwest Airlines 6. Travelocity 7. Orbitz 8. 9. Cheap Tickets 10. Yahoo! Travel 11. American Airlines 12. TripAdvisor 13. Delta Air Lines 14. Hotwire 15. 16. Kayak 17. Local Live 18. JetBlue Airways 19. Northwest Airlines 20.

Domain maps. maps. travel. local.

Market Share 11.99%

5.21% 3.49% 3.05% 2.95% 2.65% 2.04% 1.47% 1.47% 1.26% 1.19% 1.10% 1.07% 1.01% 0.93% 0.91% 0.88% 0.84% 0.82% 0.77%

Dec '07 1 2 5 3 4 6 7 9 8 11 10 15 12 17 23 19 13 18 14 24

Nov '07 1 2 4 3 5 6 7 11 8 10 9 13 12 15 39 17 14 20 16 21

Oct '07 1 2 4 3 5 6 7 11 8 9 10 14 12 15 41 17 13 20 18 16

Note: DNR = Did Not Rank Note - the Hitwise data featured is based on US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks over 1 million unique websites on a daily basis, including subdomains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.

Source: Hitwise

All material ? Copyright 1998-2008 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.

Now you know

Report ID: 3892

Hitwise Monthly Category Report - Travel

Based on Hitwise United States data

5

Travel Industry Search Terms

The following report lists the most popular search terms for the 4 weeks ending 01/26/2008, that resulted in traffic to websites classified by Hitwise within the 'Travel' industry. For example, the most popular search term was 'mapquest' representing 3.20% of all search terms that delivered users to websites classified by Hitwise within the 'Travel' industry.

Displaying 1 to 30 of 211,306 search terms.

Rank Search Term 1. mapquest 2. map quest 3. maps 4. southwest airlines 5. 6. travelocity 7. google earth 8. expedia 9. driving directions 10. american airlines 11. orbitz 12. google maps 13. mapquest driving directions 14. 15. delta airlines 16. 17. cheap tickets 18. airline tickets 19. amtrak 20. united airlines 21. map 22. continental airlines 23. cheap flights 24. priceline 25. cheap airline tickets 26. northwest airlines 27. directions 28. yahoo maps 29. southwest 30. travel

Volume 3.20% 1.24% 0.79% 0.73% 0.64% 0.56% 0.54% 0.50% 0.40% 0.34% 0.33% 0.32% 0.29% 0.27% 0.26% 0.26% 0.25% 0.24% 0.24% 0.24% 0.22% 0.22% 0.21% 0.20% 0.20% 0.19% 0.19% 0.19% 0.17% 0.16%

Note: Data based on a sample of 10 million US Internet users. Source: Hitwise

All material ? Copyright 1998-2008 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.

Now you know

Report ID: 3892

Hitwise Monthly Category Report - Travel

Based on Hitwise United States data

6

Search Engine Analysis

The 'Travel' online industry received an average of 32.72% of its upstream traffic from search engines over the past 6 months. The top referring search engines for the month of January, 2008 were 'Google', 'Yahoo! Search' and 'MSN Search'.

The 'Travel' online industry received 8.20% more upstream traffic from search engines than the internet average of 24.52%. The 'Travel' online industry sent 1.56% less downstream traffic to search engines than the internet average of 9.74%.

Top Upstream Search Engines BEFORE Visiting the 'Travel' industry for the month of January, 2008:

Top Downstream Search Engines AFTER Visiting the 'Travel' industry for the month of January, 2008:

Rank Website 1. Google 2. Yahoo! Search 3. MSN Search 4. 5. Windows Live Search 6. My Web Search 7. Google Image Search 8. AOL Search 9. Dogpile 10. Blingo

Upstream Share 21.51%

5.35% 1.98% 0.86% 0.57% 0.36% 0.29% 0.23% 0.16% 0.07%

Rank Website 1. Google 2. Yahoo! Search 3. MSN Search 4. 5. Windows Live Search 6. Google Image Search 7. AOL Search 8. My Web Search 9. Yahoo! Image Search 10. Dogpile

Downstream Share 4.81% 1.10% 0.29% 0.27% 0.22% 0.20% 0.16% 0.14% 0.05% 0.05%

Upstream Search Engine Traffic Trend

Downstream Search Engine Traffic Trend

The average percentage of upstream search engine traffic for the 'Travel' industry was 32.72% for the 6 months ending January, 2008

The average percentage of downstream search engine traffic for the 'Travel' industry was 8.18% for the 6 months ending January, 2008

All material ? Copyright 1998-2008 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.

Now you know

Report ID: 3892

Hitwise Monthly Category Report - Travel

Based on Hitwise United States data

7

Travel - Fast Movers

Fast Movers indicates local websites which have witnessed substantial increases in rank in the 'Travel' online industry. Charts show rank in the 'Travel' online industry for the four months ending January, 2008.



Nashville-Hotels.us

No description

835 places

Southern Shores Realty

2,161 places

Nashville-Hotels.us is a partner of Hotel.us and specializes in providing the best deals Hotel Deals in Nashville Tennessee and throughout the United States.

Grand Strand Vacations

628 places

Southern Shores Realty offers vacation rentals and sales for properties located on the North Carolina outer banks.

1,022 places

Grand Strand Vacations provides North Myrtle Beach vacation rentals.

All material ? Copyright 1998-2008 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.

Now you know

Report ID: 3892

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