Chapter 9—Product Concepts
68. The brand names used on Del Monte, Pillsbury, Harley-Davidson, and Purina products are called _____ brands because of who owns them. a. manufacturers' b. private c. family d. individual e. master ANS: A PTS: 1 REF: 136 OBJ: 09-4 TYPE: Def. TOP: AACSB Reflective Thinking | TB&E Model Product. 69. ................
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