How to Start a Gymnastics Business

How to Start a Gymnastics Business

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How to Start a Gymnastics Business

2015 Edition

How to Start a Gymnastics Business

by Michael A. Taylor

Published by USA Gymnastics

? 2015 USA Gymnastics. All rights reserved. $19.95

How to Start a Gymnastics Business

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TABLE OF CONTENTS

Disclaimer........................................................................ 6 Acknowledgements.......................................................... 7 Preface.............................................................................. 7 SECTION I - STARTING A NEW BUSINESS Chapter One ? Business Basics

Why do you want to start your own business? .......... 11 You are the critical factor............................................ 11 What kind of business should you start? .................. 11 Will your business succeed?...................................... 12 Becoming a USA Gymnastics Member Club.............. 12

Chapter Two ? Choosing the Right Legal Business Structure

The Main Legal Business Structures......................... 13 Sole Proprietorship..................................................... 13 Pass ? Through Taxation............................................. 14 Partnerships................................................................ 14 Limited Liability Company (LLC)................................ 15 Corporations............................................................... 17 LLCs vs. Corporations................................................. 18 Choosing the Best Structure for Your Business........ 19 Analyzing Your Risks................................................... 19 Government Requirements ? Federal, State, & Local............................................ 20 Free and Low Cost Legal Resources.......................... 20

Chapter Three ? Business Planning A Business Plan is Essential ..................................... 23 Outline of a Typical Business Plan............................. 24 Vision, Mission, and Values for your Business .......... 25 Facilities Planning....................................................... 25 Equipment Planning................................................... 30

Chapter Four ? Sound Financial Planning Start Up Financing...................................................... 33 Small Business Administration Programs................ 35 Establishing Fees for Your Programs........................ 35

SECTION II - OPERATING A GYMNASTICS BUSINESS Chapter Five ? Policies and Procedures (Organizing your Business)

Policies and Procedures Principles........................... 37 How to Get Started...................................................... 37 Employment Issues.................................................... 38 Operational Issues...................................................... 38 Manual Dos and Don'ts............................................... 39 Unwritten Rules.......................................................... 40 Documentation............................................................ 40 Preservation and Retention of Documentation......... 41

Chapter Six ? Human Resources (Staffing your Business) Employment Interviews.............................................. 45 Employment Principles.............................................. 47 Managing a Multi-Generational Workforce............... 47 Organizational Leadership......................................... 48 Employee or Independent Contractor........................ 49 Safety Practices in Hiring Staff................................... 51 Preventing Child Abuse............................................... 51 USA Gymnastics Background Checks........................ 52 US Olympic Committee Safe Sport Program............. 52 USA Gymnastics We Care Campaign......................... 53 TB Testing.................................................................... 53 Post Hiring Orientation and Training.......................... 53 USA Gymnastics University........................................ 54 Employee Overtime..................................................... 54 Vacation and Time Off Requests................................. 55 Employee Evaluations................................................. 56 Positive Coaching Your Staff....................................... 56 Mentorship in Gymnastics Organizations.................. 58 Characteristics of a Good Mentor............................... 59 Employment Rules and Policies Manual................... 61 Staff training................................................................ 61 Staff Responsibilities ................................................. 62 Performance Management........................................ 64

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How to Start a Gymnastics Business

Anti-Harassment and Workplace Violence Prevention.................................................... 65 Easy Ways to Reward Your Staff ................................ 65 Professional Memberships and Networking............. 66 Conducting Effective Staff Meetings ......................... 68 Employee Performance Evaluations.......................... 69 Seven Habits of Highly Effective Gymnastics Professionals............................................................... 70

Chapter Seven ? Gymnastics Operations (Running your Business)

USA Gymnastics Programs........................................ 79 Gym Culture................................................................ 80 Improving Operations Checklist................................. 81 Post-Registration Customer Service......................... 82 Teaching Gymnastics.................................................. 82 Benefits of Participation in Gymnastics..................... 82 Statistical Benefits of Gymnastics.............................. 83 Coaches Role in Developing Assets in Youth............. 84 Five Best Practice Things to Say When You Coach ... 85 Core Teaching Principles............................................ 86 Lesson Planning ......................................................... 86 Teaching DON'T list..................................................... 89 Points of Good Supervision ........................................ 89 Class Management..................................................... 90 Five Step Approach to Problem Solving and Conflict Resolution .................. 93 Positive Coaching a Competitive Gymnast................. 94 Student Responsibilities ............................................ 94 Parent Responsibilities............................................... 96 Conducting Parent Booster Club Meetings............... 97

Chapter Eight ? Risk Management (Protecting your Business)

Legal Responsibilities............................................... 101 Risk Assessment....................................................... 102 Risk Control Selection.............................................. 102 Risk Control Implementation................................... 103 Waivers and Hold Harmless Agreements................ 103

New Student Risks.................................................... 105 Insurance................................................................... 106 USA Gymnastics University Safety and Risk Management Certification........................................ 107 Administration Operations Risk............................... 107 Facility Considerations............................................. 108 Equipment Considerations....................................... 108 Participant Considerations....................................... 112 Accident Prevention.................................................. 112 Specific Safety Concerns.......................................... 113 Emergency Action Plans........................................... 114 Incident Reports........................................................ 115 Dealing With the Media After a Crisis...................... 115 Employer Risk Management.................................... 116 Managing Social Media Risks................................... 118 Blood Borne Pathogens............................................ 118 Contagious Disease Exposures................................ 120 Ergonomics for Coaches........................................... 120 Keep it Safe............................................................... 122

Chapter Nine ? Developing your Business (Helping your Business Grow)

Programs................................................................... 128 Equipment................................................................. 128 Services..................................................................... 129 Aesthetics.................................................................. 129 Fees .......................................................................... 129 Expanding your Business......................................... 129 Branding your Business........................................... 129 Communications Technology................................... 131 Social Media Marketing............................................ 133 Press Releases.......................................................... 134 Annual Program Reviews......................................... 136 Dealing with Mistakes............................................... 137

References & Resources.............................................. 141 Appendix....................................................................... 143

How to Start a Gymnastics Business

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