Chapter 11 The SWOT ANALYSIS: Process and Basic Components

The SWOT Analysis framework is a very important and useful tool to use in marketing Management and other business applications A clear understanding of SWOT is required for business majors. 4. Basic Elements of The SWOT Analysis 5. Strengths (internal, positive factors) •* Characteristics of the business or individual that give it an advantage over others in the industry. •* Positive ... ................
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