STEPS TO A SUCCESSFUL HEALTH FAIR BOOTH
[Pages:3]STEPSTOASUCCESSFULHEALTHFAIR
You'reinchargeofhostingaboothortableatahealthfairorcommunityevent. Herearesomesimpletipstohelpyouplanforasuccessfuloutcome.
Knowyouraudience
? Whattypeofeventisit? o Localcommunityeventwithavarietyofactivities o Regionaleventsuchasastatefair o Healthfair o Wellnesseventforemployeesofamanufacturingplant o Athemedevent
Youreventcontactshouldalreadyhavea"targetaudience"inmindsincethat'swhotheywillbemarketingto mostheavilyforattendance.Butifyou'renotsure,don'tbeshyaboutasking.
Focusonaspecificobjective
? You'llmakeastrongerimpressionandhavemoreimpactifyoustickwithaspecificrespiratorycaretopic. ? Theobjectiveshouldbedirectlyrelatedtoyouraudience.Someobviousexamplesmightbe:
o Familieswithsmallchildren>>asthmaandallergyprevention o Teenagers>>RespiratoryTherapyasacareer o BabyBoomers>>LivingwithCOPD ? Ortheobjectivecouldberelatedtothethemeoftheevent.Fora"goinggreen"event,maybeyouwantto focusonsmokingcessation.
Knowthelogistics
Agoodeventplannerwillhaveallthisinformationreadyforyouinanicepackage.Butjustincase....
? Confirmthedate(s)andhoursfortheevent. o Don'tforgettoaskaboutsetuphours,too.You'llwanttohaveplentyoftimetogeteverything ready.Ifyouthinkitwillonlytakeanhour,planfortwo! o Remembertoallowfortimetopackupaftertheeventisover.
? Confirmtheeventlocation. o Thismayseemlikeano-brainer,butdon'tassumethatyouknowexactlywheretogoonthedayof theeventjustbecauseyouhavetheaddressorknowthefacility.Uponarrival,youmayfindoutthat thefairisinanexhibithallontheothersideofthebuildingfromthemainentrance. o Isitindoorsoroutdoors? o Findoutaboutparking.You'llwanttoknowwherethebestspotisforbringingineverythingyou'll needforthefair.Andisparkingfreeornot?
? Whatisthesetup? o Besureyouknowhowmuchspaceyouwillhave.Isita10'x10'booth?oran8'table? o Knowyourspecificlocationonsite.Evenatasmallevent,thereareusuallyassignedspots. o Whatisbeingprovided? Aretheretablesandchairs?Arethetablesskirtedorsomethingmorelikeschoolcafeteriastyle? Thiswillhelpyoudecidewhattotakeforaneffectivedisplay. Ifyouneedelectricalpoweroranythingelsetechnical,besuretoask.It'snotusuallyincluded.
Planyourdisplayandactivities
? Besureyourdisplayandyouractivitiesmatchyourobjective. ? Herearesomedisplaysandactivitiesthatothershaveusedeffectively:
o Peakflowmeasurement o Spirometryscreening o Pulseoximetry o Smokerslungvsnonsmokerslung o Typicalallergens ? Bearinmindthelogistics.Whatcanyoueffectivelydointhespaceavailable? ? Makeyourdisplaycolorful,simpleandeasy-to-readtoattractpeopleastheywalkby. ? Hangabanneronthefrontofyourtableorplanadisplayboardtositonthetable.Ifyouhaveotherdisplay itemsthatcanstandupbehindyou,that'sgreat,too.(P.S.Skirtedtablesaregreatforhidingboxesofextra materials.Iftablesarenotskirted,youmaywanttobringatableclothorsheet.)Yourmarketingorpublic relationsdepartmentmaybeabletohelp. ? Bringsomeliteraturethatvisitorscantakealong?butrememberthatatablefullofliteratureandnothing elsewillnotattractpeopletoyourdisplay.Ifyoudon'thavematerialsofyourown,severalchoicesare availablethroughtheAARCStore. ? It'salwaysagoodideaforeveryoneworkingatyourtabletodresssimilarlyforaprofessionalappearance? logo'dshirts,scrubs,labcoats.Logo'dt-shirtsarefine,too,andperfectforthoseoutdooreventsinthe summer. ? Everyoneshouldwearbadgesthatshowtheirnamesclearly.Ifbadgesarenotprovidedfortheevent,bring yourown.Evenstick-onbadgesfromtheofficesupplystorearebetterthannone.
Determinestaffingneeds
? Evenifit'sonlya4-houreventwithan8'table,haveatleast2peopleatyourtablesothatnoonehasto waittotalktoyouorparticipateinyouractivities.
? Planforbackupstaffincasethere'salast-minutechange. ? Forlongerevents,alargerbooth,ormultipleactivities,planaccordingly.Whileyoudon'twanttobe
crowdedbehindthetable,youshouldhaveenoughstafftodoyourplannedactivitiesandalsotalktoothers whoarewaitingorjustwanttoaskquestions.Makeafirmscheduleandplanforbreaksandrotation. ? Besurethestaffknowswhat'sexpectedofthem.Reconfirmwiththemacoupleoftimesbeforetheevent? perhapsaboutaweekoutandthedaybefore.Remembertogivethemthelocationdetails. ? Sharecontactinformation(yoursandthestaff)forthedayoftheevent.
Tipsforcommunicatingeffectively
? Youalreadyknowhowtocommunicateeffectivelywithyourpatients.Butfairsareadifferentscenario. Peoplewhoattendmaybeveryinterestedandcomeoverthemomenttheyseeyourdisplay.But sometimestheywillbeshyaboutapproaching?oryourtopicmaynotberelevanttothem.Sojustsmile, befriendly,andinvitepeopletocometoyourdisplay.
? Keepconversationsimpleandshort.Yourobjectiveistogettheirattentiononthesubjectathand. ? Givethemsometypeofliteraturetotakeawaysotheycanlearnmorelaterifthey'reinterested. ? Thankthemfortheirtime.
Finally....
Relaxattheeventandenjoyyourself.Afterall,youlovewhatyoudoandwanttohelpothersinyour
communitybreathealittleeasier.
TheAARChasplentyofadditionalresources,too.
Makingadisplayboard Photogallery Gettingthewordoutabouttheevent TheAARCStorehasproductstosupplementyourefforts,too. Banners Printedmaterialsforhealthfairs Brochuresforcareerfairs Shirtswithembroideredlogos RespiratoryCaret-shirts
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