MARKETING Starter: Chapter 2 - Students Manuals

Starbucks has built customer engagement and brand community through digital and mobile platforms. It delivers the one-of-a-kind Starbucks Experience and, as a result of good performance on this objective, revenues and profits have shot up. Discussion Objective. A brief discussion of the Starbucks story will help to solidify the importance of creating a company-wide marketing strategy that is ... ................
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