Childhood Obesity Prevention



Childhood Obesity Prevention

Campaign Sponsor: U.S. Department of Health and Human Services and NIH’s We Can!® program

Advertising Agencies: Ogilvy & Mather

BACKGROUND:

Today, nearly 1 in 3 children in America are overweight or obese. Overweight youth are at greater risk for numerous health consequences, including cardiovascular disease, type 2 diabetes and other chronic diseases. In order to reverse the trend of childhood obesity in this country, it is crucial that parents have the information they need to help them teach children the importance of healthy eating and being physically active.

CAMPAIGN DESCRIPTION:

The Obesity Prevention in Children Campaign, created by the U.S. Department of Health and Human Services (HHS), NIH’s We Can! (Ways to Enhance Children's Activity & Nutrition)® program and the Ad Council, is focused on helping parents and caregivers help children maintain a healthy weight by highlighting the benefits of physical activity and healthy eating habits in a fun and engaging way for the whole family.

Through a multimedia public service advertising campaign, American families everywhere are encouraged to learn tips on how to stay healthy by making family time healthy time. The new “I Can, You Can, We Can” PSAs empower parents and caregivers to find creative ways to challenge and engage their kids to make healthy choices.

The PSAs direct audiences to “search We Can! online” to find doable tips and activities for ways parents and kids can get healthy together. The We Can! website can be found at wecan.

TARGET AUDIENCE:

Parents and caregivers

DID YOU KNOW:

➢ Nearly 1 in 3 children in America are overweight or obese.

➢ 12.5 million U.S. children and adolescents were obese in 2009-2010.[1]

➢ A CDC report found that the health cost of obesity in the United States is as high as $147 billion annually.[2]

FOR ADDITIONAL CAMPAIGN INFORMATION, PLEASE CONTACT:

Tait Sye

Deputy Assistant Secretary for Public Affairs/ Public Health

U.S. Department of Health and Human Services

tait.sye@

Phone: (202) 205-1841



OR

Hannah Blatt

Campaign Manager

The Advertising Council, Inc.

815 Second Ave. 9th Floor

New York, NY 10017

hblatt@

Phone: (212) 984-1933

Fax: (212) 922-1676



TO ORDER ADDITIONAL CAMPAIGN MATERIALS, PLEASE CONTACT:

CI-Group

10 Salem Park

PO Box: 461

Whitehouse, NH 08888

Phone: (800) 933-PSAS (7727)

adcouncil@ci-

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[1] Ogden CL, Carroll MD, Kit BK, Flegal KM.Prevalence of obesity in the United States,2009-2010. NCHS data brief, no 82.Hyattsville, MD: National Center for Health Statistics. 2012

[2] Finkelstein EA, Fiebelkorn IC,Wang G. National medical spending attributable to overweight and obesity:how much, and who’s paying? Health Aff (Millwood). 2003;22:w3-219–26.

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