Zimbabwe Internews Report

Zimbabwe Media Report Internews

November 2019

Objective

To establish media consumption in Zimbabwe. The report will cover; ? Channel

? TV viewership ? Radio listenership ? Print readership

? Newspaper ? Magazine ? Online ? Media Consumption Frequency ? Spend on media access by audience

November 2019

Demographics: National

Gender

50%

50%

Female Male

15-24 25-34 35-44

45+

Age Group

33% 28% 17% 22%

n = 1585

Harare Manicaland

Masvingo Midlands Mashonaland West Mashonaland East Mashonaland Central Matabeleland North Bulawayo Matabeleland South

District

17% 14% 13% 12% 11% 10% 9% 5% 5% 4%

November 2019

Demographics: Regional

AGE

GENDER

16%

45+

11%

35-44

23%

25-34

50%

15-24

49%

Male Female

51%

Harare

26%

21%

19% 21%

23% 27%

26%

37%

46%

41%

54%

59%

Manicaland

Masvingo

22% 17%

21% 14%

28% 16%

17% 19%

16% 29%

15% 18%

38%

32%

26%

26%

32%

35%

36%

21%

21%

29%

39%

30%

32%

20%

31%

20%

62%

48%

49%

57%

56%

47%

54%

38% Midlands

52%

51%

43%

44%

Mashonaland Mashonaland East Mashonaland Matabeleland

West

Central

North

n = 1585

53% Bulawayo

46%

Matabeleland South

Print Readership

November 2019

Looking at the print readership in Zimbabwe, respondents preferred using the online copies compared to the physical hard copies for both newspapers and magazines.

Newspaper Readership

Physical Newspaper Yes, 36%

No, 64%

Magazine Readership

Physical Newspaper Yes, 35%

No, 65%

Online Newspaper

Yes, 55%

No, 45%

Online Yes, 37%

No, 63%

n = 1585

Physical Newspaper: Did you read a physical newspaper (i.e. not on the internet) in the last 30 days? Reply with Yes or No. Online Newspaper: Did you read a newspaper online in the last 30 days? Reply with Yes or No. Physical Magazine: Did you read a physical magazine (i.e. not on the internet) in the last 30 days? Reply with Yes or No. Online Magazine: Did you read a magazine online in the last 30 days? Reply with Yes or No.

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