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SMBC Industry Analysis WorksheetIndustry OverviewHow big is the industry in terms of revenue?Is this broken down into different segments?Can you sell into ALL the segments or only a certain portion?Are there any major players that you compete against that have a large market share and what is that share?Or is the industry made up of many small to mid-sized businesses?For products, are you competing against imports from foreign countries?Annual GrowthWhat has been the growth rate for the past 5 years?What is projected growth rate for the next 5 years?Profit & Barriers to EntryWhat are the typical profit margins in the industry?Can other competitors easily enter your industry?Low barrier to entry with low startup costsHigh barrier to entry with high startup costsIs there an “easy exit” if they fail?Number of BusinessesHow many businesses are in the industry?Do you compete against them all?If not, what defines who you are competing against and those who you don’t?Are there any trends toward consolidation?DifferentiationWhat are the primary ways that enterprises are differentiating themselves?Are there “low end” and “high-end” products?TrendsAre there any trends identified that would affect how you do business?Are these an opportunity for you or threat against you?Are there any specific problems that need to be solved in the industry and are there potential solutions? What are they?Key Buying Industries/Target MarketsWhat are the key buying industries?Do you provide products or services to them all, or only a portion?What is the market segmentation?GeographyAre there any geographic considerations that would affect how you do business?OtherAre there any other notable insights from the report? ................
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