Asia's Low-Cost Compact Vehicle Development



Asia's Low-Cost Compact Vehicle Development

Chapter One

Present and Future of Strategic Vehicles for Emerging Markets 1

1.

Emerging Market Expansion Strengthens Importance and Influences of Strategic Compact Vehicles Globally 2

◇Significance of Strategic Compacts in Emerging Markets 2

◇Family Car: Once a Luxury Item but Now a Commodity 4

◇Sales Increases of Existing Models and by Middle Class Consumers 5

◇Concurrent Advancement of Motorization and Diversification 6

◇New Vehicle Market Size and Perspective in Emerging Countries 7

2.

New Trends Towards Downsizing, Diversification and Multifunctionality of Strategic Vehicles 12

◇Focus on Market Change and Competition with the Appearance of Emerging Nations 12

◇Possibility for A Class Passenger Cars to Expand Global Markets 14

◇Sales Expansion and New Users of A/B Class Passenger Vehicles 16

◇Acquisition of New Customers through B/C Class Passenger Vehicles 18

◇Wealthy Stratum a Source of Profits for the Upper B/C Class 20

◇Capturing the Young Generation with a B/C Base AUV 22

◇Solid Sales Base Despite Reduction in Mid-size AUV Sales 22

◇Exploiting Global Emerging Market with 1-Ton Pickup Trucks and SUV Variants 24

◇Steady Light Truck Demand Created in Asia 24

◇Global Potential of Utility Vehicles 25

◇Mini Trucks and Vans: Complementary Method to Public Transportation and Infrastructure Building 28

3.

Market Needs for Emerging Market Strategy Vehicles 30

◇Compact Vehicles: Major Product in Progressing Ultra Low Cost Vehicle Development 30

◇Motorization through Motorcycles Replacement Demand 31

◇Ban on Used Vehicle Imports and Development of Domestically Manufactured Used Vehicle Market 32

◇Demands for Multi-Purpose Utility Vehicles in Emerging Countries 33

◇Delayed Road Infrastructure Building and Enhancement of Road Safety 33

◇Expanding Demands for Motorcycles in Emerging Countries as Vehicle Demand Base 34

4.

Coordinating Global Resources for Low Cost and Specification of Strategic Vehicles for Emerging Courtiers 38

◇Coordinating Global Resources for Development of Strategic Vehicles for Emerging Countries 38

◇Cost Reduction for Strategic Vehicles for Emerging Countries in Framework of Global Procurement 39

◇Global Vehicle Market Expansion and Potential for Specialization of Roles by Country 41

◇Attracting Auto Parts Industry Best Suit for the Country and Production of Strategic Vehicles for Emerging Countries 41

◇Utilizing Emerging Courtiers as Supply for Business Resources and Components 42

Chapter Two

Progressing Launch of Strategic Vehicles for Emerging Countries from Asia 45

Korea：

Potential for Compact Vehicle Demand Increases, Improvement of Economic and Industrial Environment Required 46

◇Market Stagnation Brought About Deteriorated Economic Conditions of Middle Class and Youth 46

◇Market Structure Transition and Potential for Mini and Compact Vehicles 47

◇Expectations for New Industrial and Economic Policy 48

Taiwan：

Seeking Survival through Overseas Operation, Motorcycle Replacing Demand to Boost Vehicle Demand at Home 50

◇With Prolonged Domestic Demand Stagnation, Auto Industry Seeks Growth Overseas 50

◇Domestic Circumstances Constrained Domestic Demand Increase and Accumulated Replacement Demands 51

◇Strategic Vehicles for Emerging Countries Expand Potential to Create New Demands 52

Thailand：

Aiming at Two Million Unit Production with Eco Car; Pickup Truck Market Follow Downward Trend 54

◇Eco Car Projects Started to Become Passenger Vehicle Export Hubs 54

◇Political Uncertainty Constrain the Market but Passenger Vehicle Market Remains Positive 54

◇Aiming at Two Million Annual Vehicle Production with Compact Passenger Cars 56

Indonesia：

Market of 200 Million People Creates Major Auto Production Country in ASEAN 58

◇Eyeing a Major Automotive Producing Country with High Market Potential 58

◇Economic Recovery Lifts Market Equal to the Thai Vehicle Market in 2008 58

◇Expectation for Policy Introduction to Create One Million Vehicle Market 60

Malaysia：

Roadmap to Capture Global Competitiveness Required in Industry Growth Policy 62

◇Automotive Policy Focusing on Protection of National Vehicle Manufacturers 62

◇Two National Companies Capture 60% of the Market under Protection 63

◇National Makers Seek Opportunities Overseas as Domestic Market Saturated 64

Philippines：

Seeking Industrial Policy to Replace Imported Used and Converted Vehicles 66

◇Tightened Restriction on Used Vehicle Imports Recovered Domestic Demands 66

◇Motorcycles and Utility Vehicles Complement Vehicle Demand 66

◇More Demands for Compacts and Utility Vehicles by Wealthy Class 67

◇Stalemated Policy to Replace Used and Converted Vehicles 68

Vietnam：

Domestic Demand Increases with Light Commercials of Emerging Brands Polarized the Market 70

◇Rapid Domestic Market Expansion Seen in 2007 70

◇Growth Potential Seen in Motorcycle Population and Steady High-End Vehicle Sales 71

India：

Domestic Demands with Ultra Low Cost Models to Achieve Global Industry Standard 72

◇Automotive Industry Seeking Growth with Compact Vehicles and Auto Components 72

◇Progressing Diversification of Compact Passenger Vehicles 73

◇Price and Sales Network Battle in Low Cost Passenger and A2 Segment 74

◇Aiming for Export Hub with Industrial Foundation for Low Cost Vehicle 75

Pakistan：

Required Stimulation Package to Achieve Production of Half a Million Vehicles in 2011 76

◇Drawing up Policy to Produce 500,000 Units Vehicles in FY 2011 76

◇Fostering Domestic Industry Requires Domestic Market Development 77

◇Aiming for 500,000 Unit-Vehicle Production in FY 2011 78

Chapter Three

Outline and Strategy of Strategic Vehicles for Emerging Countries 81

Tata Nano 82

◇Production Plan 84

◇Purchasing Policy 85

◇Domestic Sales Strategy 86

◇Export and Overseas Operations 87

Bajaj/Renault/Nissan ULC 88

Maruti Suzuki Zen Estilo/Suzuki Karimun Estilo 90

Maruti Suzuki Maruti 800 92

Hyundai 3,500 USD Car 93

Perodua Viva 94

Hyundai Click/Getz Kia Morning/Picanto 96

◇Outline of the Hyundai Click/Getz 96

◇Sales Trend of the Click 97

◇Production Trend of the Click 98

◇Outline of the Kia Morning/Picanto 100

Hyundai i10 102

Suzuki/Maruti Suzuki A-Star (New Alto) 104

Suzuki/Maruti Suzuki Swift/SX4/Splash 106

GM Daewoo Matiz/Chevrolet Spark/Chevrolet Beat 110

◇Research and Development at GM Daewoo 111

◇Sales Strategies of the Chevrolet Spark and the Chevrolet Beat 112

Tata Indica Vista/Indigo 114

Chery QQ/A1 118

Perodua Myvi/Daihatsu Sirion 120

Proton Saga/Iswara 122

Proton Savvy 124

Toyota EFC 125

VW up! 126

Eco Car 127

Toyota Soluna Vios/Vios: Toyota Yaris/Vitz 128

◇The Soluna Vios/Vios: Asian Exclusive Sedan 129

◇The Yaris/Vitz: Global Strategic Hatchback 130

Honda Fit/Jazz, City 132

◇The City: Strategic Sedan for Emerging Markets 132

◇The Fit/Jazz: Global Strategic Compact 134

Nissan March/Micra 136

Renault/Dacia Logan/Sandero 138

VW Polo・Fox・Gol Skoda Fabia 142

◇VW Polo 142

◇Skoda Fabia 143

◇VW Fox/Gol 145

Mazda2 Ford Fiesta 146

◇Mazda2/Demio 146

◇Ford Fiesta 147

Fiat Palio 150

Fiat Linea 152

Chevrolet Cruze 153

Proton Gen-2 154

Proton Persona 156

Hafei Lobo/Naza Forza 158

Lifan520 160

Geely Freedom Ship(CK1) 162

BYD F0 163

Chapter Four

Outline and Strategy of Strategic Utility Vehicles 165

Toyota Avanza/Daihatsu Xenia 166

◇Sales Trends 167

◇Production Trends 168

Daihatsu Terios/Toyota Rush 170

Daihatsu Gran Max 171

Suzuki APV 172

Nissan Livina Series 174

Mitsubishi Freeca/Adventure/Kuda (DFW) 176

Mitsubishi Zinger/Fuzion 178

Isuzu Panther/Hi-Lander/Chevrolet Tavera 179

Toyota IMV 180

◇Background of the IMV Project 181

◇Platform Integration and Improvement of Local Content 181

◇Formulation of the Most Efficient Production and Supply System Globally 182

◇Quality Control 184

◇Sales 184

◇Next Generation IMV 185

Isuzu D-Max/Chevrolet Colorado 188

Nissan Frontier/Frontier Navara 190

Mitsubishi Triton/Pajero Sport 192

Mazda BT-50/Ford Ranger, Everest 194

Tata Xenon 196

Chapter Five

Outline and Current Condition of Emerging Countries Globally 199

China：

Tougher Competition in Compact and Basic Segments to Attract Middle Class Consumers 200

◇Upper Grade Compact Vehicles Pushed New Vehicle Sales 200

◇After Rapid Increase, Vehicle Registration and New Vehicle Sales Expected to Stabilize 201

◇Industry Policy Aiming for Prevalence of Vehicles to General Households and Development of Chinese Firms 201

◇New Relationship between Used Vehicles and Replacement Demands for Motorcycle and Agricultural Vehicles 202

Mexico：

Diversification in Sub-Compact Market Lifts Vehicle Population to a Higher Level 204

◇Demand Lifter Shifts from Compacts to Imported Used Vehicles 204

◇Global Makers Separate Local Needs from Their Strategies in the Country 205

◇Product Proposal to Stimulate Market Potential and Supporting Measures 206

Brazil：

Industrial Foundation Building to be a Pillar of Ultra Low Cost Vehicle Production 208

◇1L Car and Fuel Policy Pushed Market Growth 208

◇Signs of Diversification towards 4 Million Unit Market 209

◇Potential as an Export Hub of Modestly Priced Vehicles 210

Russia：

Wealthy Class Led Market Recovery, High Expectation for Industrial Modernization in a New Growth Period 212

◇Market Reached 3 Million Units with Strong Demand for Foreign Brand Vehicles 212

◇Vehicle Market in a New Growth Phase after Troubled Period 213

◇Development Policy Aiming at Fostering Domestic Industry on the back of Market Expansion 214

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