MARKETING I SYLLABUS



FASHION MARKETING SYLLABUS

INSTRUCTOR: Mrs. Blevins

EMAIL: cblevins@

COURSE WEBSITE: yhsfacs.

TEXT/WORKBOOK: Ekstrom, G. & Justiss, M. (2008). Fashion Marketing. Woodland Hills, CA: Glencoe McGraw Hill.

SUPPLEMENTARY

MATERIAL: Various instructional materials will be used to cover several areas. Examples: guided notes, projects, guest speakers, field trip, etc.

STUDENT

MATERIALS: Students will be responsible for the following classroom supplies:

* Textbook * Paper * Pen and Pencil

COURSE GOAL: Fashion Marketing is a course designed to enhance the students’ knowledge of the global fashion industry. The course is intended for students interested in the fields of fashion design, retailing, and visual merchandising. This course will serve to complement other business courses the student may take in high school or college. A wide variety of active learning projects are included throughout the curriculum to strengthen the students’ understanding of fashion design and fashion marketing.

OBJECTIVES: After completing this course, each student will be able to:

• Explain the merchandise categories of fashion and the three main market segments of the fashion industry.

• Describe how globalization has affected the fashion industry, the importance of global sourcing in the fashion industry, and how cultural influences affect mainstream fashion.

• Identify the differences between fashion trends and fads and be able to describe various theories of fashion movement.

• Research the types of fashion designers and the steps of the fashion design process.

• Discuss the background of haute couture design houses and ready-to-wear designers.

• Compare and contrast fashion products, trade associations, trade publications, and fashion magazines.

• Describe the role of the fashion buyer and types of fashion retailers.

• Understand the education options for fashion careers and ways to gain experience in the fashion industry prior to employment.

• Formulate sources for researching fashion careers and job sources in the fashion industry.

SPECIFIC

ACTIVITIES: The following activities will help students achieve the course objectives:

1. Various textbook and workbook activities

2. Class lectures

3. Article handouts on fashion topics

4. Various projects

5. Videos

6. Guest speakers from the fashion industry

7. Illinois Art Institute fashion show

EVALUATION: QUIZZES: A quiz will follow the completion of each chapter (30 pts.) Each quiz will contain 10 true/false questions, 10 multiple choice questions, and 10 matching term questions. (Summative Assessment)

PROJECTS: At the end of each chapter (or every other chapter), a project will be assigned. Projects will vary in total points and may be assigned with a partner, a group or as an individual assignment. Poster boards and supplies will be provided for various projects. (Summative Assessment)

CLASS ASSIGNMENTS: Class assignments will vary in total points. Guided notes, study guides and questions from each chapter may be assigned. (Formative Assessment)

ASSIGNMENTS/ PROJECTS/TESTS:

• Late homework may be submitted, but may affect your ability to take the test on time and keep pace with the class.

• RETAKES- All students are eligible to retake each test once. If you score below 70% on a test, you must retake the test. You have two weeks to take advantage of this policy. In order to retake a test, you must complete the relearning activities assigned for that unit and all unit work must be complete.

GRADING SCALE: 90-100 = A 89-80= B 79-70= C 69-60 = D 59-0 = F

LATE WORK: Turn in assignments at the time when they are due. Assignments given while absent will be due in accordance with the number of days you missed. You have the same number of days to complete the assignment as the number of days you were absent.

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