Marketing
Marketing
Syllabus
Teacher: Mr. Bodenburg
Office: BE Office Area
Email: blake.bodenburg@anoka.k12.mn.us
Phone: 763-506-7134
Text: Marketing Essentials. Farese, Lois Schneider, Kimbrell, Grady, and Woloszyk, Carl A. Glencoe McGraw-Hill, 2009.
Course outline:
1. Introduction to New Product development
a. Product
i. Branding, Trademark, Packaging, Product Mix, Liifecyle
b. Distribution
i. Methods, Distribution Intensity, Vertical and horizontal Distribution
c. Promotions
i. Advertsing, Sales Promotion, Publicity, Personal Selling
d. Pricing
i. Function, Strategies, Methods
2. Marketing Research
a. Proposal
b. Action Plan
c. Survey Design
d. Implementation and Analysis
e. Presentation
Materials Needed:
• Textbook
• Folder/notebook
• Pen or pencil
• Access to a computer
Grading Scale:
A: 99-95%
A-: 93-90%
B+: 89-87%
B: 86-84%
B-: 83-80%
C+: 79-77%
C: 76-74%
C-: 73-70%
D+: 69-67%
D: 66-64%
D-: 63-60%
F: 59% and Below
**Notes** If a student has a truancy in the term they will lose 2% off of their final
grade. All CRHS rules apply to classroom behavior and expectations.
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