Amazon FastMovers US Dog Food - Profitero

Amazon FastMovers

US Dog Food

May 2017 Report

Best Selling Product Benchmarks

FastMovers

Executive Summary

Stability

29Days

Average Tenure

Product Attributes

4.5

Average Product Rating Pricing

$3682

Average Price

Programs

94%

Prime-Eligible

5

New Arrivals

1,464

Average Reviews

13

Max Number of Price Changes

82%

Subscribe & Save

7

Average Images

1

Average Number of Price Changes

May 2017 ? US Dog Food ? Best-Selling Product Benchmarks | 02

FastMovers

Brands

Brand

Hill's Science Diet Blue Buffalo Iams Natural Balance Purina Pro Plan Rachael Ray Nutrish

Number of Products

15 9 7 7 7 7

May 2017 ? US Dog Food ? Best-Selling Product Benchmarks | 03

FastMovers

New Arrivals

Product Title Blue Buffalo Life Protection Dog Treats PEDIGREE Choice Cuts in Gravy Adult Wet Dog Food Rachael Ray Nutrish Natural Dry Dog Food Nature's Recipe Grain Free Dry Dog Food Hill's Science Diet Large Breed Dry Dog Food

Avg. Price

Max. Price

Min. Price

3P

Prime

Sellers Eligible

S & S

Star Rating

Reviews Images

$4.49 $4.49 $4.49

17

Y

4.4 1,590

2

$13.65 $14.65 $13.20

7

Y

Y

4.1

509

8

$38.78 $38.78 $38.78 13

Y

4.4

1,701

7

$31.49 $31.49 $31.49

14

Y

Y

4.6

258

3

$40.99 $40.99 $40.99

3

Y

Y

4.5

1,391

9

May 2017 ? US Dog Food ? Best-Selling Product Benchmarks | 04

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Movers Up

Moves Product Title

26 Diamond Naturals Dry Food for Adult Dogs

25

IAMS PROACTIVE HEALTH Adult With Farm-Raised Beef Dry Dog Food

25 CESAR Classics Poultry Flavored Adult Wet Dog Food Trays

21 Blue Buffalo Life Protection Dog Treats

20 Purina Beneful Originals With Real Beef

19 IAMS PROACTIVE HEALTH Adult MiniChunks Dry Dog Food

16 PEDIGREE Choice Cuts in Gravy Adult Wet Dog Food

15 Wilderness Blue Buffalo High Protein Wet Adult Dog Food

13 Taste of the Wild, Canine Formula

12 Rachael Ray Nutrish Natural Dry Dog Food

Avg. Price

Max. Price

Min. Price

3P

Prime

Sellers Eligible

S & S

Star Rating

Reviews Images

$33.69 $38.71 $31.99 28

Y

4.1

2,449

4

$27.30 $27.30 $27.30 27

Y

4.5

471

7

$15.09 $16.56 $14.99 15

Y

$4.49 $4.49 $4.49

17

Y

$12.86 $12.99 $11.69 28

Y

$28.96 $28.96 $28.96 30

Y

$13.65 $14.65 $13.20

7

Y

$19.98 $20.19 $19.79

14

Y

$48.99 $48.99 $48.99 0

$38.78 $38.78 $38.78 13

Y

Y

4.6 1,266

11

4.4 1,590

2

Y

4.4

1,741

7

4.6

464

7

Y

4.1

509

8

4.3

247

5

4.5 9,889

5

4.4

1,701

7

Movers Down

Moves Product Title

Avg. Price

Max. Price

Min. Price

3P

Prime

Sellers Eligible

S & S

Star Rating

Reviews Images

-44

Amazing Nutritionals Omega-3 Fish Oil Chew-able Tablet for Dogs, 120 tabs

$21.97 $21.97 $21.97

1

Y

Y

4.4

625

6

-20 Hill's Science Diet Large Breed Dry Dog Food

$40.99 $40.99 $40.99 7

Y

Y

4.5

1,391

5

-16

ROYAL CANIN BREED HEALTH NUTRITION Yorkshire Terrier Adult dry dog food

$38.30 $44.23 $36.54

5

Y

Y

4.7

506

5

-16

Ideal Balance Natural Chicken and Brown Rice Recipe Dry Dog Food

$46.79 $46.79 $46.79

7

Y

Y

4.6

452

8

-14 EUKANUBA Adult Dry Dog Food

$38.24 $38.24 $38.24 17

Y

Y

4.5

278

8

-13 Rachael Ray Nutrish Natural Dry Dog Food

$29.54 $29.99 $29.52 13

Y

Y

4.5

1,701

7

-12 Diamond Naturals Dry Food for Adult Dogs

$36.99 $36.99 $36.99 20

Y

4.1

2,449

5

-12

Rachael Ray Nutrish Just 6 Natural Dry Dog Food, Lamb Meal & Brown Rice Recipe

$33.36 $39.62 $30.04

5

Y

Y

4.4

861

8

-11 Rachael Ray Nutrish Natural Dry Dog Food

$15.83 $15.83 $15.83 12

Y

Y

4.4

1,701

7

IAMS PROACTIVE HEALTH Adult Beef, Rice, Carrots and Green

-9 Beans Flavor Chunks in Gravy Wet Dog Food 13.0 Ounces (Pack $16.39 $34.54 $7.88

2

of 12)

4.0

311

7

May 2017 ? US Dog Food ? Best-Selling Product Benchmarks | 05

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