Designing Web sites for Hispanics: An Exploratory Study of ...

This study uses the term Hispanic to describe the Hispanic or Latino population in the U.S,. Hispanic is the label of choice used by the U.S. Census Bureau to describe people of Hispanic/Latino origin in the United States. Singh et al.: U.S. Hispanic Consumer e-Commerce Preferences. Journal of Electronic Commerce Research, VOL 9, NO 2, 2008 ... ................
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