Sell and Spin: A History of Advertising



Sell and Spin: A History of Advertising

Directions: the following topics are discussed in the video “Sell and Spin.” Take notes actively during the documentary. Be prepared to discuss the various topics in class.

- Motivational behavior

- “The Gospel of Consumption”

- Coca Cola

- Icons

- The Marlboro Man

- Ancient advertising

- The printing press

- The repeated message

- Advertisement simple placement

- Ladies’ Home Journal

- Branding (Oreo cookies), “Vegetable Compound”

- Packaged, labeled, and branded

- Claude Hopkins – Why you need the product

- Creation of B.O.

- Hollywood

- Billboards –

- PT Barnum – father of advertising “A poster should be to the eye, what a shout is to the ear.”

- The airplane as an advertising medium

- Pepsi and advertising (airplanes)

- Goodyear

- Burmashave

- Electricity and Neon – Times Square

- Radio – Harding/Cox Campaign

- Amos and Andy

- Wheaties

- The housewife – Soap Operas

- Television – 1950’s, blacklist

- Hard sell

- Repeated phraseology

- Creativity

- Bill Burnback

- Ogilvi

- Mary Wells

- Empirical Marketing – a science of persuasion

- McDonalds

- Taco Bell

- The process – research, creativity, re-conceptualize, presentations to the client

- Political advertisement

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