Sell and Spin: A History of Advertising
Sell and Spin: A History of Advertising
Directions: the following topics are discussed in the video “Sell and Spin.” Take notes actively during the documentary. Be prepared to discuss the various topics in class.
- Motivational behavior
- “The Gospel of Consumption”
- Coca Cola
- Icons
- The Marlboro Man
- Ancient advertising
- The printing press
- The repeated message
- Advertisement simple placement
- Ladies’ Home Journal
- Branding (Oreo cookies), “Vegetable Compound”
- Packaged, labeled, and branded
- Claude Hopkins – Why you need the product
- Creation of B.O.
- Hollywood
- Billboards –
- PT Barnum – father of advertising “A poster should be to the eye, what a shout is to the ear.”
- The airplane as an advertising medium
- Pepsi and advertising (airplanes)
- Goodyear
- Burmashave
- Electricity and Neon – Times Square
- Radio – Harding/Cox Campaign
- Amos and Andy
- Wheaties
- The housewife – Soap Operas
- Television – 1950’s, blacklist
- Hard sell
- Repeated phraseology
- Creativity
- Bill Burnback
- Ogilvi
- Mary Wells
- Empirical Marketing – a science of persuasion
- McDonalds
- Taco Bell
- The process – research, creativity, re-conceptualize, presentations to the client
- Political advertisement
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