Holiday Inn Resort Development Brochure 2019

Explore the Possibilities

Discover your hotel's full potential.

By franchising within the iconic Holiday Inn? brand family-one of the industry's most recognized names in the hospitality industry, you will have access to industry leading systems and support to maximize revenue, drive more business to your resort, and extend your resort's reach.

Driving Consumer Demand

Generating demand ensures that we are showcasing Holiday Inn Resort? properties in relevant and compelling ways translating to more calls, clicks, and visits for your hotel. The IHG? system uses global resources and proprietary services that can be leveraged into unmatched value and flexibility, delivering more reservations to your hotel. This system is proven to deliver a significant rate premium versus hotel direct business.

? $1.2 billion in system funds to support brand marketing and revenue delivery system.1

? IHG has a strong digital presence, delivering $6.8 billion of revenue in 2018 to IHG branded hotels through web and mobile channels.1

? IHG Sales Team is dedicated to managing key business-to-business relationships with over 2,500 corporate accounts.1

? IHG has 9 global call centers handling calls in 13 languages.1

? IHG has integrated transient demand forecasting with competitive information and customer price sensitivity measurement to help determine the best possible pricing for your hotel.

Holiday Inn Resort System Contribution is 65.3% at resort destinations.2

The IHG system includes our websites, call centers, and loyalty program.

Note: 1 As of December 31, 2018. 2 From 2018 FDD, annual 2017 US Comparable Hotels.

Holiday Inn Resort? properties are the perfect family-style resort offering a host of exciting activities for guests of all ages to enjoy. Located in ideal leisure tourism destinations, Holiday Inn Resort properties provide all the services and amenities guests want in a resort with all the comfort of Holiday Inn? hotel.

Attributes & Amenities Specific to Holiday Inn Resort

? Resort-style exterior and lobby ? Activities desk ? Enhanced pool experience with whirlpool /spa ? Planned activities and activity coordination (on-site and off-site) ? Complimentary on-site entertainment options ? Family-friendly activities and amenities including a lending

library, recreation room, game room/video arcade, and optional Dive-InnTM movies

? Full service restaurant with expanded casual dining options, offering breakfast, lunch, and dinner with Kids Eat FreeSM

? Full service bar and lounge ? Expanded sundries shop with destination souvenirs ? On-site guest self laundry facilities ? In-room refrigerator with freezers ? KidSuites? (number contingent on room count) ? Two destination specific recreational activities

? Did you know?

? The Holiday Inn? brand family, established in 1952 is one of the world's most recognized hotel brands

? Holiday Inn hotels are also the largest international brand by number of rooms ? The brand offers a proven operating model that has been successful for 60 years ? Around the world, three people check into a Holiday Inn hotel every second ? Nine out of ten travelers have stayed at a Holiday Inn property ? more than

any other brand

At IHG?, we have a lot to offer our franchisees. We've been a leading player in the global market for 70 years, with a targeted focus on building and operating great hospitality brands. By franchising with IHG, you will have access to industry leading systems and support, including the benefits of our global network, with integrated distribution and technology channels, and award-winning marketing programs, all of which help to drive more business to your hotel and extend your hotel's reach. We also offer personalized support and training initiatives to help maximize your revenues and fine tune your hotel for peak performance.

The award-winning IHG? Rewards Club loyalty program is one of the largest in the hotel industry, offering members more choices to redeem their points than any other hotel loyalty program in the world. Serving over 100 million enrolled members worldwide, IHG Rewards Club is an effective tool for driving customers to IHG hotels and creating brand loyalty.

Three Ravinia Drive Suite 100 Atlanta, GA 30346-2149 | development@ | development.

This is not an offering. The content of this material is proprietary to InterContinental Hotels Group and may not be reproduced, disclosed, distributed or used without the express permission of an authorized representative of InterContinental Hotels Group. Facts and figures are provided without representation or warranty and are subject to change without notice and were deemed correct at the time of printing. For more information regarding franchising the Holiday Inn Resort brand, refer to the Franchise Disclosure Document for the Holiday Inn Resort brand available on request. ?2019 InterContinental Hotels Group. All rights reserved.

Q42018

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