CHAPTER 15 - DISTRIBUTION, WHOLESALING, AND RETAILING

Category killers – sell a huge variety of one type of product; dominates a category of goods. Outlet stores – sell general merchandise directly from the manufacturer at a discount. Specialty stores – sell a wide selection of goods in one category. 17. Five ways retailers compete are: a. price. d. selection. b. service. e. entertainment. c ... ................
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