Generic Strategy: Types of Competitive Advantage
3.1 Game Theory 9. 3.2 Options 10. 3.3 Strategic Scenarios 12. 3.4 Other Particularly Relevant EES&OR Core Concepts 13. 4 Marketing Models for Product Strategy 14. 4.1 New Product Diffusion Models 14. 4.2 Conjoint Analysis 15. 5 Conceptual Marketing Frameworks 18. 5.1 The Four P’s of the Marketing Mix 18. 5.2 Market-Oriented Strategic Planning 18 ................
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