Chapter 9—Product Concepts

An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as a(n) _____ product. a. heterogeneous shopping b. specialty c. unsought d. relationship e. exclusive ANS: C. The buyer does not actively seek to buy this product. PTS: 1 REF: 133 OBJ: 09-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer. 31 ... ................
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